Illustration Restaurant marketing campaigns

marketing campaigns

  • Increase your frequency of visits 
  • Send personalized messages
  • Modernize your brand image

1,500 restaurants have chosen obypay

Marketing campaign functionalities

automation

Get your targeted messages out automatically, without even having to think about it, thanks to marketing automation.

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e-mail templates included

Our ready-made email templates save you time. Just add your logo, choose your colors and send!

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personalized targeting

Personalize your communication and make your messages more relevant by creating customer segments based on their frequency of visit, average purchase basket or recency.

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statistics & data analysis

Track the performance of your marketing campaigns in real time and adjust your messages for greater effectiveness.

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Keep your customers coming back for more

What could be more frustrating than an almost empty bar or restaurant? With marketing campaigns, bring in customers without having to wait for them: happy hour, musical evenings, new items on the menu.... Any opportunity is a good one to get them thinking about you.

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Take back control of your communication

With Obypay marketing campaigns, you no longer need to scramble on social networks to reach your customers. They receive your messages directly by SMS and email, and can forward them to their friends and family.

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Differentiate yourself from your competitors

With your marketing campaigns, you develop an exclusive relationship with your customers and adopt a modern, innovative image.

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Build a bond with your customers

Strengthen your relationship with your customers, even when they're away from your premises. Give them an enriched experience, even after their visit.

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Send your marketing campaigns without breaking the bank

Choose an à la carte package including Marketing Campaigns and Customer Database, or upgrade to our all-inclusive packages.

à la carte

Our à la carte solution for sending marketing campaigns

from €49 per month

Gourmet

Digital Loyalty

99€ per month
  • Prepaid cards
  • Loyalty program
  • Marketing campaigns
  • Database
  • Cashback function

5 stars

Ordering, Payment and Loyalty

129€ per month
  • Click & Collect
  • Tabletop ordering
  • Payment at table
  • Marketing campaigns
  • Database

Let's put the cherry on your restaurant

how to send marketing campaigns?

01 01

Select customers to contact

In your customer database, create a target group according to your criteria (favorite product, date of last visit, average shopping basket, etc.).

02 02

Send your email or SMS campaign

Prepare your message in 2 minutes and send it in one click... Your customers should be arriving soon! 

03 03

Evaluate your performance

Consult the results of your campaigns in the dashboard available on your interface.

Partners & Integrated cash registers softwares

they are in
the success team

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"We use the Obypay solution to manage our order kiosks, which allows us to have several customer paths within the store. The interface is extremely intuitive and makes it possible to order quickly while discovering the Krispy Kreme offer."

KRISPY KREME Thibaut, Chief Digital Officer Discover the case study
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"We needed to distribute multi-basket orders as well as payments to be sent to the different kitchen stands. Obypay was the most interesting and suitable solution to meet our needs."

PALMITO Matthieu, General Manager Discover the case study
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"When it came time to change its checkout system, the Food Traboule team was looking for a solution to offer ordering and payment at the table. Advised by Cashpad, the management chose Obypay's Food Court digital solution, perfectly integrated with its new POS software."

Food Traboule Tamás, Operations Manager Discover the case study
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"To simplify order-taking and facilitate the work of the teams, the management was looking for a solution to replace its old checkout system. Integrated with Lightspeed cash register software, Obypay's Food Court solution emerged as the one best suited to the management's needs."

Heat Charles, Director Discover the case study
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"To enable players to consume during their game while preserving the customer experience, Obypay installed ordering kiosks right in front of the bowling lanes."

Factory Julien, Manager Discover the case study
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"A real time-saver for customers and staff! What's more, thanks to the product suggestions integrated into the order path on the kiosk, customers order more and the average ticket increases effortlessly."

Auguste & Ferdinand Yoann, Co-Manager Discover the case study
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"With over 20 employees, high-performance cash register software and a beverage dispense control system, Sales Gosses was missing a digital solution to perfect its well-oiled organization: the Obypay digital menu and tabletop ordering system."

"To win over its 'pro' target, Bocuse Original Comptoir chose to give them a major advantage: an online ordering portal as well as a dedicated pick-up queue."

Bocuse Original Comptoir Discover the case study
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"We've streamlined the flow in our restaurants thanks to Obypay and their order terminals. The customer experience is now simpler, faster and more complete with the loyalty solution. It also allows us to be more efficient in the kitchen. "

Pock'n roll Adil, Director Discover the case study
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for a 5/5 recipe

5,0 Google reviews

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

our resources

the future belongs to those who start early (especially at our side)

Frequently asked questions

Does sending marketing campaigns to your customers sound complicated? Don't worry, with Obypay it's child's play. We'll answer all your questions here.

Contact us

Can Obypay be used for marketing campaigns?

Yes, Obypay is a 360° digital solution that enables restaurateurs to send out marketing campaigns. From a single platform, you can manage your entire marketing strategy with Obypay. The tool is quick and intuitive to learn, and our teams are on hand to support you. Get your restaurant off the ground by taking control of your communications in just a few clicks.

What are the benefits of a restaurant marketing campaign?

Marketing campaigns are essential for restaurants, and have many advantages. After all, you've done the hardest part when someone becomes a customer of your restaurant, but now you're faced with an essential question: how do you keep your customers coming back and remaining loyal? 

With such a device, you can communicate and share information with your customers. Marketing campaigns in the foodservice sector are therefore an excellent way of building customer loyalty, rewarding them and, above all, encouraging them to return to your establishment.

Can I personalize my messages?

Yes, Obypay lets you send personalized messages when you send a marketing campaign. Many options are available to make each of your customers feel unique. Many message personalization options are available in our tool (First name, Last name, ...) and even your customers' favorite products!

Is there a limit to the number of campaigns you can send each month?

The number of campaigns you can send each month is unlimited. However, our formulas include a limit of 1,500 customer contacts.
Do you have more than 1500 contacts? Don't worry, we offer an option for an unlimited number of contacts for €50 per month.

Are there any additional costs for sending SMS or email campaigns?

There is no additional charge for e-mail marketing campaigns. SMS campaigns, on the other hand, are billed at 11 euro cents per SMS sent. We therefore advise you to give priority to e-mail, and to use SMS as a complement to e-mail and in specific situations.

How do I know if my customers have received my message?

Once you've logged into your Obypay administrator area, you can access a wealth of information, including the deliverability of your e-mails. Obypay lets you know exactly how many e-mails have been sent, received, opened and even clicked on by your customers. Our algorithms allow you to go even further by calculating the Return on Investment (ROI) of your marketing campaigns. So you know exactly how much sales your marketing campaigns have generated.

Do my customers need to give their consent to receive messages?

Yes, it's essential. Your customers must explicitly give their consent in order to receive marketing campaigns. Compliance with RGPD rules is important to Obypay and we therefore enable you to be compliant with them.

Can my customers unsubscribe from my mailing list?

Yes, your customers can ask to unsubscribe from your mailing lists at any time. This aspect is important in order to comply with RGPD rules. In fact, we advise you to give your customers the choice by integrating this unsubscribe option at the bottom of your e-mail marketing campaigns. If one of your customers sends you a private message, you can also unsubscribe them from your mailing lists from their customer file.

Our solutions complement marketing campaigns

To exploit the full potential of marketing campaigns, rely on complementary digital solutions and create a truly unique customer experience.

loyalty program loyalty

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Keep your customers coming back for more.

prepaid cards / cashless

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Offer an original means of payment.

opinion customer

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Boost your online reputation.

database customers

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Take control of your data.

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