How do I create a QR Code menu for my restaurant?
12 October 2023
Do you have a restaurant and are thinking of offering a digital version of your menu?
There are many ways to digitize your menu and offer it via a QR Code.
Here are a few practical tips on how to create your restaurant's QR Code menu and do away with paper menus once and for all.
6 steps to launch your QR Code menu
1/ Select a reliable solution
Your digital menu can be :
- in pdf or image format
- on a page of your website
- on a web app dedicated to digital menu consultation
When choosing your QR Code menu tool, think about delivering the best possible customer experience, simplifying your team's work and making your life easier with a simple, flexible solution.
Avoid digital menus in pdf format.
They are poorly suited to consultation on a smartphone: you have to zoom in to read the content and prices, which makes navigation tedious. What's more, every time you update your menu, you have to edit the document, make changes and generate a new pdf.
If you choose to display your menu on your website and give access to it by QR Code, take the time to think about the customer experience.
Viewing the menu on a website can be a real pain. It can be difficult to navigate through menu items such as starters, main courses, desserts and drinks. Users quickly feel lost and drowned in a flood of information.
You also need to ensure that your site and pages are "responsive", i.e. that the display adapts to the screen format. Don't forget that your customers will access your menu via their smartphone.
If your clientele is international, opt for a QR code menu solution that lets you switch from one language to another with a single click.
Also check that menu items and dishes can be easily updated, that the digital menu is easy to consult, and that your products are well showcased.
The solution from Obypay digital menu allows you to create, update and translate menus from a single administrator interface.
2/ Set your digital menu
In the interface you've chosen to create your menu, compose your menu as you would a paper menu. Starters, main courses, desserts, drinks... Think of an intuitive presentation of your menu, and take advantage of the digital menu to add new items. high-quality images.
Appetizing photos of your dishes showcase your cuisine and expertise. Some digital menu platforms also allow you to add details on the composition of dishes, the presence of allergens... etc. This is a competitive advantage not to be overlooked for sensitive customers.
And best of all, once you've generated your menu in French, you'll be able to translate it into other languages. At Obypay, the multilingual menu translation is instantaneous. A real time-saver!
3/ Generate the QR Code for your online menu
Where can I find a QR code generator?
Creating a QR code couldn't be easier!
Several online platforms allow you to generate your QR Code free of charge. You can even personalize your QR code using your restaurant's colors.
Don't forget to download the QR Code and save it so you don't lose it.
Then choose the type of QR Code holder best suited to your restaurant. Some are available in paper, of course, but also in plastic or metal. The latter offer the advantage of being more resistant and easier to clean. If you've chosen a specialized platform such as Obypay, you'll be able to place order directly for your QR Code holders without going to a printer.
4/ Distribute your QR Code menu
Once you've created your restaurant's menu and set up your QR Code holders, you can place the QR Codes on the tables in your restaurant.
Make sure it's clearly visible to customers as soon as they arrive. Place your QR Code in other strategic locations, such as in your restaurant window, at the counter or near the cash register. Be careful, they must be accessible enough to be easily scanned. You can also give access to your digital menu on all your online media: link on your website, social networks, Google my Business page, newsletter... etc.
5/ Brief your staff and customers
Some people are not yet familiar with QR Code menus, especially the elderly. Take the time to train your team to welcome customers, inform them of the contactless menu and answer any questions they may have. You can also see pictures here how to consult an online menu created with Obypay. Explain to your customers the advantages of consulting the online menu and, if necessary, show them how to scan the QR code displayed on the table and how to use the interface on their smartphone.
6/ Ask your customers for their opinion
It's a step we tend to forget, yet it's essential to ensuring the quality of the customer experience. Ask your customers what they liked, or on the contrary, what bothered them.
Check that the navigation is intuitive and that the presentation of dishes is clear and appetizing. Some QR Code menu solutions integrate a customer satisfaction questionnaire: ideal for gathering information in real time. Visit QR Code menu from Obypay allows you to quickly integrate customer feedback by modifying your online menu in just a few clicks.
Additional tips for managing your digital menu
- Don't forget to update or modify the menu as soon as you launch a new product or run a promotion.
- Combine the tabletop ordering to your menu to further enhance the customer experience and reduce waiting time. Easy to use and install, this solution is winning over more and more restaurateurs.
- Personalize your online menu, for example, with automatic suggestions that are displayed during checkout and that customers can add to their shopping cart.
- Take it a step further by setting up the payment by QR Code. Your customers can scan the same QR code as they do to view the menu, and pay the bill without having to wait for a waiter or leave the table. Plus: with payment at the table via smartphone, customers are more likely to leave a tip. Your staff will be delighted!
- Set up complementary services such as home delivery (the Click & Delivery) or take-away (the Click & Collect). Access to the menu on the Internet is a great way to attract new customers and boost sales without adding a table!
Ready to create a digital version of your restaurant's menu? Bye bye printed menus! Your customers will thank you!
Our Obypay experts are here to guide you step by step and provide personalized advice tailored to your restaurant. You'll see, it's very simple!
