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Families weigh heavily in the restaurant business: more than one meal in two is shared with children, and this figure rises to 67% in the 35-44 age group. Yet many establishments still neglect this audience. Parents want restaurants where everything is simple: a clear children's menu, quick ordering, a stress-free experience. Meeting these expectations means building a loyal clientele who will come back and recommend your address. In this article, we give you the keys to promoting your kid-friendly offer and winning over families over the long term with the right digital tools.

We're hearing more and more about automation in the catering industry. But what difference does it make to the day-to-day running of a restaurant? Behind this sometimes vague term, there are some very practical realities: delegating certain stages of the ordering process, streamlining service, reducing errors and freeing up staff time. And it's not just for fast-food restaurants: brasseries, food courts, bars and bakeries are also concerned. In this article, we take a look at what you can automate, the tools available and the criteria for choosing the solution best suited to your establishment.

"It's the rush!" is a phrase that every restaurateur knows all too well. While peak periods are synonymous with success, if poorly managed, they can quickly become a source of loss: impatient customers, service errors, exhausted teams and reduced margins. To transform these critical moments into opportunities, there are simple solutions to put in place. In this guide, you'll find 5 ways to better manage your peak hours: digital ordering, pre-ordering, real-time communication, customer data... and much more to make your services more fluid and build customer loyalty.

Do you really have to choose between digitalization and human contact in the restaurant business? Many restaurant managers are reluctant to take the plunge, for fear of changing the face of their establishment or losing touch with their customers. However, when well thought-out, digitalization can actually reinforce a restaurant's core strengths: efficient service, a warm welcome and the loyalty of regulars. In this article, we take apart 5 preconceived ideas that still hold too many professionals back, with examples and advice on how to integrate digitalization in a way that is useful and aligned with your way of working.

It's back to school time! And when it comes to catering, this is often the time when everything comes into play: relaunching regulars, adjusting the menu, getting the team back into the swing of things and preparing for the final months of the year. To help you get off on the right foot again, we've listed the key actions to activate between the end of August and mid-October: KPI analysis, menu reengineering, optimized customer pathways, voucher-compatible offers, digital tools (ordering, payment, loyalty), targeted marketing actions and indicators to monitor. A concrete, actionable checklist to save time, protect your margins and prepare for a solid year-end.

Summertime is a busy time of year in every restaurant sector. But this peak in business also brings its share of problems: staff shortages, long waits, kitchen errors, complicated customer paths, customers who don't stay loyal after their visit... And what you miss in July and August, you can't make up for later. In this article, we take a look at the 5 most frequent problems during the high season (by type of establishment), with concrete solutions to limit losses, relieve your teams and make the most of this decisive period.

What if digitizing your front-of-house order-taking could become your best asset for streamlining service, saving time and relieving your teams? In this guide, we share with you a clear, operational checklist for structuring your order process, without forgetting anything. Which solutions should you choose? How should roles be organized? What information should flow between tools?
From equipment to the field, via flows and data: everything you need to ensure that digital really does simplify your daily life, right from the very first service.

92 % of customers expect some form of personalization when they order. And yet, most restaurants use only a small fraction of the data they collect. Frequency of visit, favorite dishes, time of visit... This information, often under-exploited, can make all the difference. By displaying the right products at the right time, some establishments have seen their average basket increase by up to 30 %. There's no need for complex tools: a well-thought-out display can be enough to smooth the experience, guide choice and boost sales. In this article, we show you how to make better use of the data you already have to make your menu more readable, more relevant... and more effective.

+10 to +30 % on the average bill: that's what restaurateurs equipped with autonomous ordering tools are seeing. There's no need to force a sale, just leave the customer alone. When they order at their own pace, without pressure or judgment, they enjoy themselves. He explores, adds an extra, completes his menu. In this article, we show you how well-configured kiosks and QR codes can transform your sales. A must-read if you're looking to sell more, without doing more.

Automation has become a key lever for franchises, whether they have 5 or 500 points of sale. Order terminals, QR codes, automatic stock management... These tools are no longer reserved for large groups. 88 % of franchisees already use digital solutions, and 77 % report a positive impact on their business. But for automation to be effective, it needs to be well chosen and implemented. In this article, discover the best solutions, the mistakes to avoid, and the essential steps to make your network's digital transition a success.

Big parties are good for the bottom line... but can be a bit chaotic to manage in a rush. Orders taken in several instalments, dishes sent out out of sequence, bills impossible to divide... What if all this was (finally) made simple? With QR Code grouped ordering and split payment, there's no need to go back and forth and make endless calculations. Everyone orders and pays on their own, service runs more smoothly, and customers leave delighted. Find out how to optimize group management and turn every large gathering into a profitable opportunity.

The restaurant customer experience is evolving at high speed, driven by innovations that are transforming the way people order, pay and interact with establishments. QR codes, ordering terminals, interactive menus, gamified loyalty... What was still futuristic 10 years ago is now unavoidable. And this is just the beginning.
What solutions are already making a difference? And what trends will take hold in the years to come? We take a look at the innovations that are shaping the foodservice industry today and (already!) tomorrow.