3 solutions for setting up home delivery in your restaurant
03 July 2024
In 2023, the French delivery market passed the 7 billion euros in sales.
By 2026, it could exceed 9 billion.
Today, 59 % of French people have already ordered a meal online, and 40 % do it every week. In other words : delivery has become part of everyday lifefor your customers and for your business.
On average, delivery represents 26 % of independent outlet sales when offered.
This is a lever not to be neglected, especially in a context where traffic in theaters remains unpredictable, where platforms are capturing more and more orders, and where margins are already under pressure.
But how do you deliver without exploding costs? Should you manage everything yourself, use a platform, or buy a white-label tool?
In this article, we take a look at the 3 main home delivery solutions for restaurateurswith their advantages and limitations, and concrete guidelines for making the right choice.
Solution 1: delivery platforms (Uber Eats, Deliveroo, etc.)
This is often where it all starts. Platforms like Uber Eats, Deliveroo or Just Eat offer a quick solution to set up. You create your listing, upload your visuals, synchronize the map, and you can start delivering within a few days.
But if it's easy to launch, that's also where the limits are quickly reached.
What it does for you
Platforms give you access to a flow of customers that would be difficult (and expensive) to find on your own, especially if you're just starting out. Their strength lies in their striking power: a well-known application, a well-established user experience, regular promotions... You'll be visible very quickly.
What it costs you
Commissions are often between 25 and 30 % per order. And that's not all:
➜ You do not retrieve any customer data
➜ You have no control over delivery quality
➜ You depend on an algorithm that can make you invisible overnight
In short, you're a tenant on their platform, not the owner of your customer relationship.
It's interesting for you if
➜ If you're just starting out and want to test delivery without breaking your bank
➜ You're in a highly competitive area
➜ You don't have your own website or ordering channel
"It's a quick way to generate volume, especially at launch. But it must remain a lever among others, not your only sales channel. You increase your sales, not necessarily your margin."To remember
Solution 2: The in-house delivery fleet
It's tempting on paper: you manage everything in-house, controlling image, customer experience, schedules and rates. No middlemen. No commissions.
But you can't improvise.
What it means
➜ Recruit delivery drivers (or mobilize your team)
➜ Manage schedules, routes, areas covered
➜ Buy or rent scooters, bikes, cooler bags
➜ Insuring delivery drivers and vehicles
➜ Set up an ordering and delivery tracking system
What it does
➜ Keep 100 % of your margins
➜ Delivering a smoother, more consistent customer experience
➜ Create a real direct relationship with your customers
➜ Deliver according to your criteria (zones, times, minimum order...).
But be careful: If you don't have much volume, or if you're in a poorly served area, it can quickly become a real headache. Between loads, absences and the logistics involved, you're likely to spend more time (and money) than expected.
"The in-house fleet works if you have the means, a dense area, and regular volume."To remember
If not, there's a third, more flexible route that's far more profitable in the long term.
Solution 3: Click & Delivery with your own channel
With the Click & DeliveryYour customers order directly from your own sales channel. You collect without intermediaries, you recover data, and you retain control over offers and experience.
And what about delivery? You rely on a reliable, white-label partner. No fleet to manage, no imposed platform, just a service that reflects your image.
In concrete terms, what changes?
You're moving away from platforms like Uber Eats: no more standardized files, no more anonymous customers.
You stay in touch with your customers, set your own rules, and manage your profitability.
And what about delivery?
Click & Delivery is based on a simple logic: you retain ownership of the order path, and delegate delivery only to a service provider.
You choose your zones, your time slots, your delivery conditions. The service is outsourced, but the customer relationship remains with you. That's the whole point of white labeling: customers order from you, not elsewhere.
What's in it for you
➜ A digital control channel, in your colors, connected to your caisse
➜ One customer database which you can exploit (email, SMS, loyaltyreminders...)
➜ Prices, menus, times that you decide yourself
➜ A cost-effective solution, without complex logistics management
➜ Less dependence on platforms, more freedom to evolve your offering
"White-label Click & Delivery lets you deliver to your home without depending on a platform, without hiring delivery drivers, and without sacrificing your margins. You control sales, remain visible to your customers, and lay the foundations for a solid long-term strategy."To remember
How can you make the right choice for your restaurant?
There's no easy answer. It all depends on your organization, your location, your order volume... and what you're prepared to handle on a daily basis.
Here are a few pointers to help you make sense of the situation:
➜ Just starting out in delivery and looking for visibility fast? Platforms can play this role, but beware of margins and dependency.
➜ Do you already have a loyal customer base or good online traffic? Click & Delivery lets you capitalize on this, while keeping control of your sales, data and margins.
➜ Are you ready to manage a team of delivery drivers, schedules and routes? An in-house fleet gives you total control, but requires time, resources and well-oiled logistics.
➜ Looking for a cost-effective, customizable solution without having to manage everything in-house? White-label Click & Delivery enables direct delivery, without using a platform, while relying on partners for logistics.
And don't forget to mix approaches: some restaurateurs use platforms to promote themselves, then redirect customers to their own channel with dedicated offers. There's nothing to stop you from combining several solutions, as long as you stay focused on your objectives.
Choose the delivery that works for you (not the other way around)
If you're thinking about how best to offer (or optimize) delivery in your restaurant, Click & Delivery deserves your attention. It's cost-effective, easy to deploy, and designed to keep you in control of your margins, your customers and your image.
Would you like to find out more about how it works, which tools to connect or the possible results? Contact our team now.
