Factory Bowling: a gaming experience transformed by digital technology

Just 10 minutes from the center of Orléans, the Factory Bowling is a 5000 m² playground. With 20 bowling lanes, a laser game, pool tables, a Roller Park and arcade games, there's something for everyone. 

Whether you're coming with family, friends, or for a corporate event, the friendly atmosphere and regular entertainment make it a great place to have a good time.

However, the management of Factory Bowling was faced with a recurring problem in the leisure complexes : how can we encourage customers to order drinks and snacks without interrupting their game or creating waiting times or frustration?

To guarantee an optimal customer experience without disrupting the flow of the games, Factory Bowling had to find a solution for streamlining order-taking while reducing workloads for teams.

The aim was to offer a discreet, intuitive solution that would enable customers to place their orders quickly, directly from their playing field, without excessively mobilizing servers or interrupting the gaming experience.

To accompany Factory Bowling, Obypay has set up a series of control terminals installed in strategic locationsThe new "B" and "B" models, in particular in front of each bowling alley.

These kiosks, equipped with an iPad screen and an Eftpos terminal for payment, enable customers to place orders directly without interrupting their business. 

All orders are transferred in real time to the kitchen and bar, thanks to integration with the cash register software. Lightspeed, for smooth, fast consumption management.

The terminal control interface also includes a product push which automatically suggests complementary snacks or drinks during the ordering process. This feature, similar to a waiter's recommendations, encourages customers to add additional products to their basket, increasing the average value of orders.

Thanks to these solutions, the customer experience has been considerably enhanced, making the order process faster and smoother. Staff, meanwhile, can concentrate fully on preparing and serving orders, without being interrupted by order-taking.

The integration of control terminals by Obypay, coupled with LightspeedFactory Bowling considerably improve service while optimizing team management.

✔ Average basket increase: +30% on orders, thanks to automatic suggestions during the ordering process.

✔ Time saving : teams are more efficient, freed from repetitive order-taking and round-trips, and are able to focus on preparation and service.

✔ Smooth customer experience : customers are able to place orders without interrupting their game, improving their satisfaction and builds lasting loyalty.

You manage a bowling or a karaoke ? Discover our tailor-made solutions to improve your customers' experience and the internal management of your establishment.

P.S: we released a complete guide on digital solutions for leisure complexes, with practical examples and best practices. Don't miss out!