How do I create a QR Code menu for my restaurant?
Do you have a restaurant and are thinking about offering a digital version of your menu? There are many ways to digitize...
marketing campaigns
- Increase your frequency of visits
- Send personalized messages
- Modernize your brand image
1,500 restaurants have chosen obypay
Marketing campaign functionalities
automation
→Get your targeted messages out automatically, without even having to think about it, thanks to marketing automation.
e-mail templates included
→Our ready-made email templates save you time. Just add your logo, choose your colors and send!
personalized targeting
→Personalize your communication and make your messages more relevant by creating customer segments based on their frequency of visit, average purchase basket or recency.
statistics & data analysis
→Track the performance of your marketing campaigns in real time and adjust your messages for greater effectiveness.
Keep your customers coming back with marketing campaigns
What could be more frustrating than an almost empty bar or restaurant? With marketing campaigns, bring in customers without having to wait for them: happy hour, musical evenings, new items on the menu.... Any opportunity is a good one to get them thinking about you. With marketing automation, you can send personalized messages to customers who already have an account. digital loyalty card.
Take back control of your communication
With Obypay marketing campaigns, you no longer need to scramble on social networks to reach your customers. Every time you visit your restaurant, collect information in your customer database. So you can send your messages directly to them by SMS and email.
Differentiate yourself from your competitors
With your marketing campaigns, you develop an exclusive relationship with your customers and adopt a modern, innovative image. Complement this approach with differentiating offers such as digital prepaid card.
Build relationships through marketing campaigns
Strengthen your relationship with your customers, even when they're away from your premises. Give them an enriched experience, even after their visit. Take the opportunity to collect their opinions and improve customer satisfaction.
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Send your marketing campaigns without breaking the bank
Choose an à la carte package including Marketing Campaigns and Customer Database, or upgrade to our all-inclusive packages.
Let's put the cherry on your restaurant
how to send marketing campaigns?
01
Select customers to contact
In your customer database, create a target group according to your criteria (favorite product, date of last visit, average shopping basket, etc.).
02
Send your email or SMS campaign
Prepare your message in 2 minutes and send it in one click... Your customers should be arriving soon!
03
Evaluate your performance
Consult the results of your campaigns in the dashboard available on your interface.
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the future belongs to those who launch their marketing campaigns
Frequently asked questions
Does sending marketing campaigns to your customers sound complicated? Don't worry, with Obypay it's child's play. We'll answer all your questions here.
Can Obypay be used for marketing campaigns?
Yes, Obypay is a 360° digital solution that enables restaurateurs to send out marketing campaigns. From a single platform, you can manage your entire marketing strategy with Obypay. The tool is quick and intuitive to learn, and our teams are on hand to support you. Get your restaurant off the ground by taking control of your communications in just a few clicks.
What are the benefits of a restaurant marketing campaign?
Marketing campaigns are essential for restaurants, and have many advantages. After all, you've done the hardest part when someone becomes a customer of your restaurant, but now you're faced with an essential question: how do you keep your customers coming back and remaining loyal?
With such a device, you can communicate and share information with your customers. Marketing campaigns in the foodservice sector are therefore an excellent way of building customer loyalty, rewarding them and, above all, encouraging them to return to your establishment.
Can I personalize my messages?
Yes, Obypay lets you send personalized messages when you send a marketing campaign. Many options are available to make each of your customers feel unique. Many message personalization options are available in our tool (First name, Last name, ...) and even your customers' favorite products!
Is there a limit to the number of campaigns you can send each month?
The number of campaigns you can send each month is unlimited. However, our formulas include a limit of 1,500 customer contacts.
Do you have more than 1500 contacts? Don't worry, we offer an option for an unlimited number of contacts for €50 per month.
Are there any additional costs for sending SMS or email campaigns?
There is no additional charge for e-mail marketing campaigns. SMS campaigns, on the other hand, are billed at 11 euro cents per SMS sent. We therefore advise you to give priority to e-mail, and to use SMS as a complement to e-mail and in specific situations.
How do I know if my customers have received my message?
Once you've logged into your Obypay administrator area, you can access a wealth of information, including the deliverability of your e-mails. Obypay lets you know exactly how many e-mails have been sent, received, opened and even clicked on by your customers. Our algorithms allow you to go even further by calculating the Return on Investment (ROI) of your marketing campaigns. So you know exactly how much sales your marketing campaigns have generated.
Do my customers need to give their consent to receive messages?
Yes, it's essential. Your customers must explicitly give their consent in order to receive marketing campaigns. Compliance with RGPD rules is important to Obypay and we therefore enable you to be compliant with them.
Can my customers unsubscribe from my mailing list?
Yes, your customers can ask to unsubscribe from your mailing lists at any time. This aspect is important in order to comply with RGPD rules. In fact, we advise you to give your customers the choice by integrating this unsubscribe option at the bottom of your e-mail marketing campaigns. If one of your customers sends you a private message, you can also unsubscribe them from your mailing lists from their customer file.
Our solutions complement marketing campaigns
To exploit the full potential of marketing campaigns, rely on complementary digital solutions and create a truly unique customer experience.
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