Restaurants: the digital loyalty card boom
Customer loyalty is the lifeblood of any business. This is especially true in the highly competitive foodservice sector.
Créez une carte de fidélité Wallet aux couleurs de votre établissement, compatible avec Apple Wallet et Google Wallet. Votre Pass reprend votre identité visuelle et centralise les informations essentielles de votre programme : offres, avantages, règles d’utilisation…
Depuis votre back-office, envoyez des notifications push aux clients qui ont ajouté leur carte à leur Wallet. Vous choisissez les clients à contacter selon les données disponibles dans votre programme de fidélité : profil, habitudes d’achat, avantages disponibles ou historique de commande.
Depuis votre back-office, suivez l’impact réel de vos campagnes envoyées via le Pass Wallet. Vous analysez les performances de vos messages pour faire évoluer vos prochaines campagnes.
Une fois la carte ajoutée au Wallet, vous pouvez envoyer des notifications ciblées aux membres de votre programme de fidélité. Vous possédez un point de contact direct pour relayer vos campagnes et valoriser vos offres.
Grâce aux notifications Wallet, vos clients reçoivent des rappels réguliers et personnalisés sur les offres disponibles dans leur programme de fidélité.
Plus besoin de distribuer, remplacer ou gérer des supports physiques. Vous simplifiez l’accès au programme, tout en gardant un support facile à actualiser.
Notre offre est pensée selon vos besoins et toujours au service de votre métier et de votre croissance. À la carte ou sous forme de forfait, choisissez votre formule magique.
Digital loyalty
Ordering and payment
Ordering, Payment & Loyalty
Depuis votre back-office Obypay, vous paramétrez votre carte de fidélité Wallet aux couleurs de votre établissement : logo, visuels, offres, avantages, conditions d’utilisation… Vous choisissez les informations affichées, sans avoir à gérer vous-même la partie technique liée à Apple Wallet ou Google Wallet.
Vos clients ajoutent leur Pass Wallet depuis leur compte fidélité, votre site, un QR Code ou un autre point d’accès connecté à votre parcours client. Une fois ajoutée, leur carte de fidélité est disponible dans leur Wallet, avec leurs offres et avantages actualisées, à portée de main.
Depuis votre back-office, vous créez vos campagnes de fidélisation et ciblez les clients selon les données disponibles dans votre programme de fidélité. Vos messages, offres ou avantages sont ensuite diffusés directement dans leur Wallet, prêts à être utilisés.
"We called on Obypay because we have this principle of personalization, customers can choose from several ingredients on the ordering terminal. Having kiosks allows us to offer an extremely optimized interface for our customers!"
"If you want to be more profitable, you have to start at the entrance with these automatic order terminals".
"Obypay's strong point is real autonomy and a great deal of responsiveness."
"With Obypay solutions, Mangia now relies on a single foundation to manage ordering, payment and loyalty in all its restaurants. This common framework simplifies organization and secures deployment of the concept, without depending on multiple tools or heterogeneous local practices."
The implementation of Obypay solutions had a direct impact on sales, flows, and on-site organization.
"I particularly appreciate the responsiveness of technical support, which is always available, responsive and pleasant. There's a human side to Obypay that's fundamental and that makes the difference for me. [...] If, like us, you offer takeaway, on-site and home delivery, Obypay is the ideal solution. Go for it!"
"Thanks to order terminals: fewer queues, greater comfort for customers... and a team more available for service and advice."
"I would recommend Obypay to restaurateurs, to facilitate ticket and order management, but also to all establishments that would like to build customer loyalty quickly and easily. "
"Obypay is a very interesting solution for retailers who operate in a network, and who are looking to use a solution that is simple, packaged and usable everywhere in the same way, without technical complexity."
"We use the Obypay solution to manage our order kiosks, which allows us to have several customer paths within the store. The interface is extremely intuitive and makes it possible to order quickly while discovering the Krispy Kreme offer."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
"We have a configuration that could almost run the room without employees. It's pretty impressive; orders made on the ordering kiosks go straight through with a beeper system, and customers come to collect their trays themselves."
"Having a single point of contact for a number of functions is a real plus. Today, there are a lot of software programs that specialize in a single field, and you quickly find yourself with 10 different programs, which can make management very complicated."
"We needed to distribute multi-basket orders as well as payments to be sent to the different kitchen stands. Obypay was the most interesting and suitable solution to meet our needs."
"When it came time to change its checkout system, the Food Traboule team was looking for a solution to offer ordering and payment at the table. Advised by Cashpad, the management chose Obypay's Food Court digital solution, perfectly integrated with its new POS software."
"To simplify order-taking and facilitate the work of the teams, the management was looking for a solution to replace its old checkout system. Integrated with Lightspeed cash register software, Obypay's Food Court solution emerged as the one best suited to the management's needs."
"To enable players to consume during their game while preserving the customer experience, Obypay installed ordering kiosks right in front of the bowling lanes."
"A real time-saver for customers and staff! What's more, thanks to the product suggestions integrated into the order path on the kiosk, customers order more and the average ticket increases effortlessly."
"With over 20 employees, high-performance cash register software and a beverage dispense control system, Sales Gosses was missing a digital solution to perfect its well-oiled organization: the Obypay digital menu and tabletop ordering system."
"To win over its 'pro' target, Bocuse Original Comptoir chose to give them a major advantage: an online ordering portal as well as a dedicated pick-up queue."
"We've streamlined the flow in our restaurants thanks to Obypay and their order terminals. The customer experience is now simpler, faster and more complete with the loyalty solution. It also allows us to be more efficient in the kitchen. "
"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""
"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."
"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"
"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."
"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."
"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"
"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"
"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""
"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."
"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"
"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."
"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."
"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"
"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"
"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""
"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."
"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"
"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."
"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."
"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"
"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"
"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
Customer loyalty is the lifeblood of any business. This is especially true in the highly competitive foodservice sector.
Say goodbye to stampable loyalty cards! The digital loyalty card is coming into its own, and your customers won't be able to do without it. And neither will you... Here are 7 good reasons to dive in.
Reduce your environmental footprint, eliminate waste and improve the customer experience with our digital loyalty program. Boost your business while protecting the planet.
Stamped loyalty cards have had their day. Forgotten, lost or unused, it no longer meets the expectations of your customers, nor the realities of the field. In 2025, building loyalty effectively means relying on data. With a digital system, you can identify your customers, automate reminders, personalize your offers... and finally know what your program is earning you. There's no need to work in the dark: you can track, adjust and build lasting loyalty. In this article, we show you how to say goodbye to paper and turn loyalty into a real lever for increasing your sales.
Un mauvais avis Google peut-il vraiment coûter cher à un restaurant ?
Oui, et parfois plus vite qu’on ne l’imagine. Une note qui glisse de 4,3 à 4,2 peut sembler anecdotique. Pourtant, derrière chaque dixième perdu, il y a des clients qui hésitent et des réservations qui ne se font pas. Les avis en ligne ne racontent pas seulement une expérience : ils influencent les suivantes. Dans ce guide, on chiffre l’impact des mauvais avis Google pour un restaurant, avec les réflexes à adopter quand ils tombent, et les bonnes réponses à préparer pour protéger votre note sans y laisser toute votre énergie.
Vous souhaitez rendre votre programme de fidélité accessible depuis le smartphone de vos clients ? Voici les réponses aux questions que vous pouvez vous poser avant d’activer le Pass Wallet dans votre établissement.
Le Pass Wallet permet à vos clients d’ajouter leur carte de fidélité à Apple Wallet ou Google Wallet, directement sur leur smartphone. Ils peuvent ainsi retrouver leurs points, offres et avantages sans carte physique, e-mail à rechercher ou compte client à ouvrir en caisse.
Obypay permet de proposer des Pass compatibles avec Apple Wallet sur iPhone et Google Wallet sur Android. Chaque Pass peut être personnalisé aux couleurs de votre établissement, avec vos offres, vos avantages et vos règles d’utilisation.
Oui. Avec le Pass Wallet, vous pouvez envoyer des notifications push directement sur le smartphone de vos clients. Ces notifications peuvent accompagner vos campagnes de fidélisation : offre ciblée, avantage disponible, événement, nouveauté ou gain de points après une commande.
Depuis votre back-office, vous suivez les actions liées à vos campagnes Wallet : activations, avantages utilisés, performances des offres et engagement client.
Oui, le Pass Wallet s’intègre à votre programme de fidélité Obypay. Vos clients continuent de cumuler leurs points et avantages comme avant, avec une carte de fidélité plus facile à retrouver et à utiliser.
Non. Une fois ajouté à Apple Wallet ou Google Wallet, le Pass peut être mis à jour automatiquement selon les informations disponibles dans le programme de fidélité.
Le client n’a pas besoin de télécharger une nouvelle carte à chaque changement d’offre ou d’avantage.
Oui, les informations du Pass Wallet peuvent être mises à jour automatiquement : points, avantages disponibles, offres en cours, conditions d’utilisation…
Vos clients consultent ainsi une carte fidélité qui reflète les informations de leur compte.
Le client ouvre son Pass Wallet sur son smartphone et présente le QR Code affiché sur sa carte fidélité. Il peut le scanner en autonomie sur les supports compatibles, comme une borne de commande ou un parcours de paiement à table, ou le faire scanner par un équipier lors du passage en caisse. Son compte fidélité est alors identifié, avec ses avantages disponibles et les offres associées.
Le Pass Wallet facilite l’accès au programme de fidélité, mais il ne remplace pas le compte client. Si le client n’a pas son téléphone, votre équipe peut toujours retrouver son compte fidélité selon les moyens disponibles dans votre établissement : nom, email, numéro de téléphone ou autre identifiant prévu dans votre parcours.