Restaurants: the digital loyalty card boom
Customer loyalty is the lifeblood of any business. This is especially true in the highly competitive foodservice sector.
Chaque membre de votre programme dispose d'un code ou d'un lien unique à partager avec ses proches. Simple à utiliser, il permet de tracer chaque parrainage et d'attribuer automatiquement les récompenses.
Vous choisissez ce que reçoit le parrain quand son filleul passe sa première commande, et ce que reçoit le filleul à son arrivée. Points, avantage, offre de bienvenue : vous définissez les règles selon vos objectifs.
Chaque filleul devient un nouveau membre de votre programme dès sa première visite. Vous élargissez votre base clients de façon organique, avec des profils déjà sensibilisés à votre enseigne.
Depuis votre back-office, suivez les parrainages actifs, les récompenses distribuées et les nouveaux clients générés par le programme. Vous identifiez vos meilleurs parrains et mesurez l'impact réel sur votre base clients.
Notre offre est pensée selon vos besoins et toujours au service de votre métier et de votre croissance. À la carte ou sous forme de forfait, choisissez votre formule magique.
Digital loyalty
Ordering and payment
Ordering, Payment & Loyalty
Définissez les conditions du parrainage : récompense pour le parrain, offre de bienvenue pour le filleul, durée de validité, nombre de parrainages maximum… Vous restez maître du budget engagé.
Une fois inscrit à votre programme de fidélité, chaque client dispose de son code ou lien de parrainage personnel. Il le partage avec ses proches via le canal de son choix.
Le filleul rejoint votre programme via le lien reçu ou grâce au code, et effectue sa première commande. Son offre de bienvenue est automatiquement créditée sur son compte fidélité.
Dès que la condition de parrainage est remplie, la récompense est créditée sur le compte du parrain sans aucune action de votre part. Vous suivez l'ensemble des parrainages depuis votre back-office.
"We called on Obypay because we have this principle of personalization, customers can choose from several ingredients on the ordering terminal. Having kiosks allows us to offer an extremely optimized interface for our customers!"
"If you want to be more profitable, you have to start at the entrance with these automatic order terminals".
"Obypay's strong point is real autonomy and a great deal of responsiveness."
"With Obypay solutions, Mangia now relies on a single foundation to manage ordering, payment and loyalty in all its restaurants. This common framework simplifies organization and secures deployment of the concept, without depending on multiple tools or heterogeneous local practices."
The implementation of Obypay solutions had a direct impact on sales, flows, and on-site organization.
"I particularly appreciate the responsiveness of technical support, which is always available, responsive and pleasant. There's a human side to Obypay that's fundamental and that makes the difference for me. [...] If, like us, you offer takeaway, on-site and home delivery, Obypay is the ideal solution. Go for it!"
"Thanks to order terminals: fewer queues, greater comfort for customers... and a team more available for service and advice."
"I would recommend Obypay to restaurateurs, to facilitate ticket and order management, but also to all establishments that would like to build customer loyalty quickly and easily. "
"Obypay is a very interesting solution for retailers who operate in a network, and who are looking to use a solution that is simple, packaged and usable everywhere in the same way, without technical complexity."
"We use the Obypay solution to manage our order kiosks, which allows us to have several customer paths within the store. The interface is extremely intuitive and makes it possible to order quickly while discovering the Krispy Kreme offer."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
"We have a configuration that could almost run the room without employees. It's pretty impressive; orders made on the ordering kiosks go straight through with a beeper system, and customers come to collect their trays themselves."
"Having a single point of contact for a number of functions is a real plus. Today, there are a lot of software programs that specialize in a single field, and you quickly find yourself with 10 different programs, which can make management very complicated."
"We needed to distribute multi-basket orders as well as payments to be sent to the different kitchen stands. Obypay was the most interesting and suitable solution to meet our needs."
"When it came time to change its checkout system, the Food Traboule team was looking for a solution to offer ordering and payment at the table. Advised by Cashpad, the management chose Obypay's Food Court digital solution, perfectly integrated with its new POS software."
"To simplify order-taking and facilitate the work of the teams, the management was looking for a solution to replace its old checkout system. Integrated with Lightspeed cash register software, Obypay's Food Court solution emerged as the one best suited to the management's needs."
"To enable players to consume during their game while preserving the customer experience, Obypay installed ordering kiosks right in front of the bowling lanes."
"A real time-saver for customers and staff! What's more, thanks to the product suggestions integrated into the order path on the kiosk, customers order more and the average ticket increases effortlessly."
"With over 20 employees, high-performance cash register software and a beverage dispense control system, Sales Gosses was missing a digital solution to perfect its well-oiled organization: the Obypay digital menu and tabletop ordering system."
"To win over its 'pro' target, Bocuse Original Comptoir chose to give them a major advantage: an online ordering portal as well as a dedicated pick-up queue."
"We've streamlined the flow in our restaurants thanks to Obypay and their order terminals. The customer experience is now simpler, faster and more complete with the loyalty solution. It also allows us to be more efficient in the kitchen. "
"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""
"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."
"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"
"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."
"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."
"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"
"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"
"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""
"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."
"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"
"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."
"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."
"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"
"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"
"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""
"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."
"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"
"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."
"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."
"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"
"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"
"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."
"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."
Customer loyalty is the lifeblood of any business. This is especially true in the highly competitive foodservice sector.
Say goodbye to stampable loyalty cards! The digital loyalty card is coming into its own, and your customers won't be able to do without it. And neither will you... Here are 7 good reasons to dive in.
Reduce your environmental footprint, eliminate waste and improve the customer experience with our digital loyalty program. Boost your business while protecting the planet.
Stamped loyalty cards have had their day. Forgotten, lost or unused, it no longer meets the expectations of your customers, nor the realities of the field. In 2025, building loyalty effectively means relying on data. With a digital system, you can identify your customers, automate reminders, personalize your offers... and finally know what your program is earning you. There's no need to work in the dark: you can track, adjust and build lasting loyalty. In this article, we show you how to say goodbye to paper and turn loyalty into a real lever for increasing your sales.
Un mauvais avis Google peut-il vraiment coûter cher à un restaurant ?
Oui, et parfois plus vite qu’on ne l’imagine. Une note qui glisse de 4,3 à 4,2 peut sembler anecdotique. Pourtant, derrière chaque dixième perdu, il y a des clients qui hésitent et des réservations qui ne se font pas. Les avis en ligne ne racontent pas seulement une expérience : ils influencent les suivantes. Dans ce guide, on chiffre l’impact des mauvais avis Google pour un restaurant, avec les réflexes à adopter quand ils tombent, et les bonnes réponses à préparer pour protéger votre note sans y laisser toute votre énergie.
Vous souhaitez activer le parrainage dans votre établissement ? Voici les réponses aux questions que vous pouvez vous poser avant de vous lancer.
Oui, vous définissez librement les avantages accordés au parrain et au filleul : points, offre de bienvenue, remise… Vous gardez le contrôle sur les conditions d'attribution et le budget engagé.
Oui, le client doit être membre de votre programme de fidélité pour disposer de son code de parrainage. C'est aussi un bon levier pour encourager l'adhésion au programme.
Oui, vous paramétrez les limites d'utilisation depuis votre back-office : nombre de parrainages maximum, durée de l'opération, conditions de validation.
Oui, un tableau de bord dédié vous permet de suivre les parrainages actifs, les récompenses distribuées et les nouveaux clients générés, en temps réel depuis votre back-office.