Restaurant loyalty program

loyalty program

  • Increase your sales without doing anything 
  • Offer an original customer experience 
  • Differentiate yourself from your competitors
I want to try it

1,500 restaurants have chosen obypay

Loyalty program features

centralized customer data

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Access the list of customers in your loyalty program at any time, and consult their consumption data.

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Cashback function

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Offer your customers the chance to earn euros every time they make a purchase in your establishment, and accumulate them in their digital wallet to spend later.

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Multichannel

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Give access to your digital loyalty program across all your sales channels: click and collect, delivery, order terminal, order and payment at the table...

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Multi-brand loyalty

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Give your customers the chance to earn points or euros in each of your stores and spend them in all your outlets.

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Spoil your regular customers with a loyalty program

Earning points is becoming so much fun that your customers soon won't be able to do without them. They feel recognized for their loyalty, and love you even more. The icing on the cake: they tell their friends and family, and you attract new customers.

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Create a surprise with every visit

You can evolve your rewards system in real time. Innovate and regularly offer new rewards or new ways to earn points via your digital menu.

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LOYALTY RHYMES WITH EFFICIENCY

With your dematerialized loyalty program, you can throw away your old stamp cards. Set up a fun points system to build customer loyalty and keep them coming back for more. No more complicated calculations, lost or expired loyalty cards: you save time and your customers come back for more.

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MORE DATA ABOUT YOUR CUSTOMERS

Each time you use the loyalty card, you obtain new information about your customers' spending habits, which you can centralize in your database. You'll find out how much you've spent, how many orders you've placed, which product you've ordered most... A gold mine for your customer relations.

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Your loyalty program on a budget

Opt for the à la carte solution that includes the Loyalty Program and digital prepaid cards. Want even more? Let yourself be tempted by one of our all-inclusive packages.

discover all our formulas

à la carte

Our à la carte solution for launching your digital loyalty program

from €49 per month
Contact us

Gourmet

Digital Loyalty

79€ per month
  • Loyalty program
  • Prepaid cards
  • Cashback function
  • Customer database
  • Marketing campaigns
more

5 stars

Ordering, Payment and Loyalty

129€ per month
  • Loyalty program
  • Prepaid cards
  • Customer database
  • Click & Collect
  • Ordering and payment at the table
more
photo of customers at the table being served their meal
Photo of two people placing an order in a restaurant from a kiosk.
Photo of a bartender making a cocktail
customers enjoying their pizza at the restaurant table

Let's put the cherry on your restaurant

Try Obypay

how the loyalty program?

01 01

Set up your loyalty program in 5 minutes

Choose your points allocation method and your rewards. Then determine the number of points required to trigger a reward.

02 02

Offer your loyalty card to your customers

Your customers create their account in just one click on your Obypay digital solutions or by scanning a QR Code.

03 03

Reward your customers with every visit

Your customers earn points with every Click and Collect payment, or in-store via QR Code payment, payment by Eftpos terminal or order terminal.

Partners & Integrated cash registers softwares

they are in
the success team

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"Obypay is a very interesting solution for retailers who operate in a network, and who are looking to use a solution that is simple, packaged and usable everywhere in the same way, without technical complexity."

3 Brewers Olivia, Marketing Manager Discover the case study
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"We use the Obypay solution to manage our order kiosks, which allows us to have several customer paths within the store. The interface is extremely intuitive and makes it possible to order quickly while discovering the Krispy Kreme offer."

KRISPY KREME Thibaut, Chief Digital Officer Discover the case study
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"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Seven Places Ugo, Co-founder Discover the case study
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"Having a single point of contact for a number of functions is a real plus. Today, there are a lot of software programs that specialize in a single field, and you quickly find yourself with 10 different programs, which can make management very complicated."

Beer's Corner Damien, Co-Founder Discover the case study
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"We needed to distribute multi-basket orders as well as payments to be sent to the different kitchen stands. Obypay was the most interesting and suitable solution to meet our needs."

PALMITO Matthieu, General Manager Discover the case study
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"When it came time to change its checkout system, the Food Traboule team was looking for a solution to offer ordering and payment at the table. Advised by Cashpad, the management chose Obypay's Food Court digital solution, perfectly integrated with its new POS software."

Food Traboule Tamás, Operations Manager Discover the case study
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"To simplify order-taking and facilitate the work of the teams, the management was looking for a solution to replace its old checkout system. Integrated with Lightspeed cash register software, Obypay's Food Court solution emerged as the one best suited to the management's needs."

Heat Charles, Director Discover the case study
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"To enable players to consume during their game while preserving the customer experience, Obypay installed ordering kiosks right in front of the bowling lanes."

Factory Julien, Manager Discover the case study
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"A real time-saver for customers and staff! What's more, thanks to the product suggestions integrated into the order path on the kiosk, customers order more and the average ticket increases effortlessly."

Auguste & Ferdinand Yoann, Co-Manager Discover the case study
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"With over 20 employees, high-performance cash register software and a beverage dispense control system, Sales Gosses was missing a digital solution to perfect its well-oiled organization: the Obypay digital menu and tabletop ordering system."

Photo inside a restaurant showing tables and a few people who appear to be working.
illustration of a drink glass

"To win over its 'pro' target, Bocuse Original Comptoir chose to give them a major advantage: an online ordering portal as well as a dedicated pick-up queue."

Bocuse Original Comptoir Discover the case study
Photo of a Bocuse Original Comptoir burger
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"We've streamlined the flow in our restaurants thanks to Obypay and their order terminals. The customer experience is now simpler, faster and more complete with the loyalty solution. It also allows us to be more efficient in the kitchen. "

Pock'n roll Adil, Director Discover the case study
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for a 5/5 recipe

5,0 Google reviews

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"

Damian Sales Manager, Kon Tiki

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."

Alexandre Manager, La Guinguette du BBT

"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Ugo Co-Founder, Sept Lieux

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"

Damian Sales Manager, Kon Tiki

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."

Alexandre Manager, La Guinguette du BBT

"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Ugo Co-Founder, Sept Lieux

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"

Damian Sales Manager, Kon Tiki

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."

Alexandre Manager, La Guinguette du BBT

"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Ugo Co-Founder, Sept Lieux

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Frequently asked questions

You're just a few clicks away from having your own digital loyalty program in your establishment. But perhaps you still have a few questions? We'll tell you everything here.

 

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How can I build loyalty among my restaurant's customers?

There are a number of effective methods for building customer loyalty in a restaurant or chain:

  1. Loyalty program :

    Implement a loyalty program where customers earn points for every purchase. These points can be exchanged for rewards such as discounts, free products or even cashback. This encourages customers to return more often and spend more to earn rewards.

  2. Digital loyalty cards :

    Use a digital loyalty card to simplify the tracking of points and rewards. Customers can scan a QR code or use an app to collect points. This facilitates customer engagement and allows them to easily track their progress towards rewards. They can also save their digital loyalty card in their phone's wallet. This digital loyalty card is 100% customizable with Obypay to match your store or franchise network.

  3. Customized offers and special promotions :

    Send personalized offers by e-mail, SMS or app using customer data. Offer special promotions for birthdays, holidays or other occasions. This strengthens the customer relationship by offering tailor-made experiences that cater to individual preferences. With Obypay, you can even offer your customers' favorite product, as we are able to collect this type of data for subsequent use by restaurants. 

  4. Outstanding customer service :

    Train your staff to deliver exceptional customer service. This includes a warm welcome, attention to detail and rapid problem resolution. Excellent customer service creates memorable experiences and encourages customers to return. Digital solutions are now essential in restaurants, but customer service remains paramount. 

  5. Events and exclusive experiences :

    Organize special events such as theme nights, tastings, cooking classes or loyalty program members-only events. This creates a community around your restaurant and offers unique reasons for customers to return.

By integrating these methods, you can improve customer loyalty, increase the frequency of visits and foster a lasting relationship with your restaurant.

What are the benefits of a loyalty program for a restaurant?

Restaurants that use a loyalty program with their customers benefit from a significant increase in sales and therefore turnover. In addition to keeping their customers coming back, a restaurant loyalty program provides better insight into purchasing habits through data analysis. A well-designed loyalty program can therefore increase the frequency of visits and the average value of transactions. Once a loyalty program has been set up, we advise you to activate it by soliciting your database with emailing or SMS campaigns to keep your customers coming back.

What are the benefits of a loyalty program for my customers?

Customers benefit from attractive rewards, exclusive discounts and personalized offers. By joining a loyalty program, they benefit from an enhanced customer experience and advantages reserved for loyal members. Loyalty programs are therefore widely used by restaurants to encourage customers to return to their establishments.

Do my customers have to download an app to use their loyalty card?

With the Obypay loyalty solution, there's no app to download, because it's a Webapp: it can be accessed directly online. 

What's more, it can integrate with Apple Pay Wallet for even faster access. For Android phones, a pop-up message appears on the screen to suggest adding a shortcut to their home screen.

Can the same loyalty card be used by several different customers?

The digital loyalty card is individual and limited to one user. But this does not prevent your customers from using their loyalty card when accompanied.

How does my customer connect to his loyalty account?

Your customer has several options:

> He can scan the QR Code on your premises;

> It can also be accessed via the digital menu of your restaurant accessible from your website;

> He can access his account from the shortcut on his Android phone screen or in his Apple Pay Wallet. 

Can I send messages to my customers with the Obypay loyalty solution?

The Obypay loyalty solution complements the customer base solution perfectly. 

This allows you to generate e-mail campaigns and send automatic, personalized mails/SMS. 

To take advantage of our Loyalty Solution and Marketing Campaigns, opt for our Gourmet formula.

How do I set up a loyalty program for my franchise network?

Obypay's loyalty program is perfectly sized for deployment within a franchise network. Customer loyalty is one of our core concerns, and we have developed a digital loyalty solution that can be deployed in all your establishments. 

You should also note that Obypay's loyalty program is omnichannel. Your customers can identify themselves from any Self ordering kioskBut also via a qr code menu, in click and collect, when they want to be delivered with click and delivery and at the checkout. 

Our complementary solutions to Loyalty program

Offering a loyalty program in your restaurant is quite a step forward... Combining it with our other loyalty solutions is a revolution!

prepaid cards / cashless

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Offer an original means of payment.

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Click & Delivery

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Home delivery of your customers' favourite dishes

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opinion customer

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Boost your online reputation.

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database customers

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Take control of your data.

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marketing campaigns

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Strengthen customer relations with targeted messages.

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