How can click & collect help restaurants during and after the health crisis?
August 01, 2021
There's no doubt that the COVID-19 crisis has literally paralyzed the CHR sector. Some people will tap you on the shoulder and say "take advantage of this to work on substantive issues that you don't normally have time to deal with".
And what if, in the end, this seemingly clichéd phrase hid a core of pragmatism? Under normal circumstances, commercial over-solicitation can lead you to lose sight of the solutions that can really improve your business, and those that will only waste your time.
Click & collect: an essential
Among the subjects you may not have paid attention to in the past, there's certainly the famous distance selling.
You probably know it by its other little nicknames: click & collect, online pre-ordering, digital ordering... Many restaurants have done without it until now. The COVID-19 has clearly changed the situation, even after its passage. As we have seen, the restaurants that have limited the damage are those that were already on the starting block when it came to delivery and takeaway /. click & collect.
Delivery?
You can go one step further and offer your customers a delivery service: from Click & Delivery.
This service is complementary to Click & Collect and offers many advantages. It was a nightmare to set up just a few years ago, but now it's child's play thanks to new technologies. We tell you more in this article to easily implement Click & Delivery.
What does this mean?
Today's anxious consumers have made online ordering more than ever a part of their shopping habits. And for good. It's an indispensable demand. Traditional restaurants should also capitalize on this sales niche. On the one hand, to satisfy customer demand and, on the other, to compensate for the decline in in-store attendance.
How can we respond effectively to this growing demand?
First of all, it's essential to position yourself on delivery platforms. This will also benefit your own reputation. The commissions charged by these platforms are prohibitive, so it's a good idea to set up your own online sales channel in parallel, and advertise it on your digital media.
Obypay can help you create a customized 100% online pre-order module for your restaurant. Apart from the €59monthly subscriptionNo commission required. Don't miss out on this sales potential. Give us 3 days and all you have to do is tell your customers about this initiative. We'll also integrate the module into your website, social networks and Google My Business.
