The blog

Over the past 5 years, social networks have become an integral part of restaurant owners' daily lives. During the confinements, they enabled many to keep in touch with their customers and weather the storm. Even today, a video can propel a restaurant into the spotlight in a matter of hours. But in an unprecedented context of falling visitor numbers, limited purchasing power and increasing competition, relying on such unstable tools is becoming a risky business.
Restaurateurs need reliable levers that generate returns, stabilize business and reduce uncertainty. Loyalty, data, customer activation and local referencing meet these challenges far better than virality. We explain.

Are you a foodpreneur planning to open a restaurant in 2026? The market has never been so creative, and customers are keen to discover new concepts, but their expectations have changed. They decide quickly, compare everything, look for simplicity and have no patience for the messy routes that complicate their day. This guide will help you decipher these new behaviors and lay the foundations for an experience that really works. It'll help you open in the best possible conditions and make your customers want to come back from day one.

Already well established in brands such as Starbucks, grab & go appeals to a public that wants to eat well, quickly and without disrupting their schedule. Working people in a hurry, regulars who drop in every day, students between classes... they're all looking for the same thing: a gourmet break that doesn't spill over into the rest of the day.
For restaurateurs, it's a simple answer to some of today's most pressing needs: serving more people, smoothing out the lunchtime rush, boosting the average basket... all without increasing staff numbers or compromising service quality.

Margins have never been so fragile in the foodservice industry. With raw material prices soaring, rents on the rise, energy costs on the increase, and competition extending far beyond traditional restaurants, every point of profitability counts. Many establishments, even when fully booked, struggle to exceed 2 to 6% of net margin. In this context, continuing with the old reflexes is tantamount to sawing off the branch on which you're sitting. This comprehensive guide gives you the key figures for the sector, dismantles the misconceptions and highlights the essentials for regaining control right away.

Gone are the days of the single-purpose restaurant. Today, hybrid venues are the order of the day: on site, click & collect, delivery, but also original combinations such as restaurant + grocery store, café + bookshop or even café + laundry. These formats are seductive because they fit in with the new rhythms of life: saving time, having more experiences, taking advantage of multi-purpose spaces. For restaurateurs, the hybrid attracts cross-traffic, enriches the experience and secures revenues. But without a coherent identity, ambience and itinerary, the spirit of the place falls apart. Does your hybrid venue really give your customers the impression of a single experience? Find out now!

December is synonymous with rush and record crowds in shopping malls. For food courts, fast-food outlets and coffee shops, now is the time to capitalize on this massive flow of hurried consumers looking for a quick, affordable break between two shopping trips. But how do you turn this crowd into sales without saturating your teams? In this article, we share with you the most effective levers for streamlining your customer paths, reducing waiting times and capturing more sales during Christmas shopping.

How does Generation Z choose its restaurants? This young generation compares prices, refuses to waste time, chooses between delivery, take-away and on-site dining, and expects more creative and transparent dishes. They already represent a significant proportion of your customers, and are setting new standards for the entire sector. In this article, we take a look at their priorities: value for money, tolerance of waiting, need for flexibility and new food expectations. It's a guide to understanding their habits and adapting your offer today to stay competitive with tomorrow's customers.

How can you fill your venue in December and keep your customers in January? By planning your marketing actions now! The festive season is a pivotal time for the foodservice industry. In this comprehensive guide, we share 5 ideas for capturing this momentum without weighing down your organization. Gift cards, advent calendars, email and SMS campaigns, Click & Collect offers for company meals, post-holiday loyalty schemes... all are accessible levers for boosting your end-of-year sales and extending the momentum into January.

Families weigh heavily in the restaurant business: more than one meal in two is shared with children, and this figure rises to 67% in the 35-44 age group. Yet many establishments still neglect this audience. Parents want restaurants where everything is simple: a clear children's menu, quick ordering, a stress-free experience. Meeting these expectations means building a loyal clientele who will come back and recommend your address. In this article, we give you the keys to promoting your kid-friendly offer and winning over families over the long term with the right digital tools.

What's the difference between a successful restaurant and one that's struggling to fill up? The customer experience.
The "old-fashioned" restaurant experience, where all you had to do was serve a good meal without too much waiting, no longer appeals. Today, the experience encompasses everything: speed of service, quality of the meal, personalization, and even what happens after the customer has left the table.
But in practice, maintaining this level of experience is not easy.
In this article, we take a look at 5 common room mistakes and, above all, how to avoid them to offer your customers a smooth, positive and memorable experience.

You can't control what your customers write, but you can influence how these reviews affect your reputation. And that's where it all comes in: a good rating attracts, while a poor one holds back bookings. Reviews shape trust, visibility and loyalty. When integrated into your digital strategy, they become a real driver for keeping your regulars and convincing new customers. In this article, we share with you 5 concrete levers for collecting more reviews, responding effectively and turning this feedback into an asset for your restaurant.

"It's the rush!" is a phrase that every restaurateur knows all too well. While peak periods are synonymous with success, if poorly managed, they can quickly become a source of loss: impatient customers, service errors, exhausted teams and reduced margins. To transform these critical moments into opportunities, there are simple solutions to put in place. In this guide, you'll find 5 ways to better manage your peak hours: digital ordering, pre-ordering, real-time communication, customer data... and much more to make your services more fluid and build customer loyalty.