Click & Collect, a loyalty lever too often underestimated
No algorithms that decide your visibility, no platforms that keep the data to themselves. Click & Collect is a powerful customer loyalty tool, enabling you to regain control over your relationship with your regulars and increase repeat orders. Better still, it improves the customer experience by removing irritants: no delivery charges, no waiting on site, no dependence on the vagaries of a delivery driver. Click & Collect has everything it takes to become a powerful loyalty driver. But you still need to know how to exploit it. Here's how to make the most of it.