Restaurant: choosing the best order-taking solution
October 15, 2024
As you know, digital is no longer just an option: it's the essential growth gas pedal for your restaurant!
Whether you're in charge of a fast-food outlet, a traditional restaurant, a food court or a leisure complex, the ideal digital solution can revolutionize the customer experience while optimizing your operations.
But faced with a host of options (QR Codes, touch-sensitive control terminalsClick & Collect...), how do you choose the one that's right for you?
In this article, we take you step-by-step through the process of finding the perfect digital solution for your business.
We decipher the advantages of each option to help you make an informed and informed choice. achieve your goals.
Ready to get started? Let's get started!
Digitizing order-taking: for what type of establishment?
Is digitalization for everyone? Yes, but not in the same way.
Every type of restaurant has its own challenges: serving fast, offering a unique customer experience or managing a continuous flow of customers. The key is to find the digital solution that perfectly matches your style.
Fast-food restaurants
In the fast foodeverything moves very fast. The main challenge is to manage a high flow of customersespecially during rush hours.
The aim is to serve customers quickly, while reducing queues and ordering errors.
Digital becomes essential for ensure smooth, fast service while allowing a large number of orders to be processed without overload. ➜ Discover the solutions implemented in the fast-food establishment Krispy Kreme
Traditional restaurants
For traditional restaurantsDigitalization must adapt to a different model, where the customer experience is largely based on human interaction. The challenge is to strike a balance between modernizing internal processes and preserving customer relationships.
Digital technology must therefore remain discreet, providing support to improve organization without compromising user-friendliness.
➜ Discover the solutions we have put in place for our customers 3 Brewers and Beer's Corner
Food Courts
In the food courts or halles gourmandes, one of the biggest challenges is customer flow management in a shared space between several chains. The risk of clutter is high, which can quickly make the experience unpleasant for customers (and chaotic for restaurateurs).
Here, digitization helps to better organize order flows and avoid endless queues. The challenge is to enable each retailer to manage its customers efficiently, while ensuring overall fluidity in the shared space.
➜ Find out more about our food court solutions Palmito, Food Traboule and HEAT
Leisure complexes (bowling, karaoke...)
This is another world. In the leisure complexes, catering doesn't have to be at the heart of the experienceBut it has to fit seamlessly into the customer journey. The key challenge is to avoid interrupting operations, while enabling customers to order easily.
Digitization must be designed to minimize interruptions and offer a fast, intuitive ordering experience.So customers can concentrate on their leisure time without having to worry about the logistics.
➜ Discover our bowling solutions Factory Bowling
How do you choose the right digital solution for your business?
Whether you're looking to streamline your orders, boost your sales, or simplify the life of your teams, there's a solution for you.
Ready to discover the one that will make all the difference in your establishment? We'll tell you all about it!
Touch control terminal
If you manage a fast-food outlet or a restaurant with strong customer flowThe touch-sensitive order terminal is your best ally. It streamlines service by enabling customers to order independently, reducing queues and improving overall efficiency. It's the ideal solution for processing large numbers of orders quickly, avoiding errors and relieving your teams.
Control panel
In a traditional restaurantWhere customer interaction is paramount, the order-taking tablet offers a good alternative. It enables staff to take orders more quickly, while remaining available to customers.
By offering a more personal and interactive experience, the tablet enhances service while optimizing communication with the kitchen.
If you're looking to digitize without losing the human touch that is the strength of your business, this is the ideal option.
QR Code
QR codes are a simple, cost-effective solution, particularly suited to restaurants that want to modernize the customer experience without major investment.
One of its greatest assets is its flexibility: the customer can consult menu to be ready when you order, order directly from your phone and pay at the counter, or even order from a waiter and use QR code for payment only.
This option adapts to different types of service, while offering a smooth, convenient experience for customers. Ideal for establishments with a young, connected clientele, It also reduces the cost of printing paper menus, and is easy to adapt to frequent menu changes.
Click & Collect
If you want to expand your product range while avoiding overcrowding, the Click & Collect is the solution.
Customers can order remotely, then pick up their order on site at a time of their choosing.
This option is particularly well-suited to restaurants that want to attract a local clientele or meet the needs of customers in a hurry, while increasing order volumes without overloading the on-site service.
Click & Delivery
Visit Click & Delivery is a must if your establishment already offers, or wishes to offer, a delivery service.
This solution not only responds to changing consumer habits, but also to partially emancipate themselves from delivery platforms such as Uber Eats, Just Eat or Deliveroo.
By integrating this option into your service, you reduce costs (often high) imposed by these platforms, both for you and for your customers.
What's more, by linking Click & Delivery with a loyalty programdata from orders received is synchronized with your customer databaseYou'll be able to make better use of this information to build customer loyalty, and personalize your future offers.
It's an effective way to increase your autonomy while controlling costs and customer relations.
Key integrations for efficient and effective order taking
So that your digital solution is truly effective, boosting both the customer experience and your internal operations, it must include a few essential features. Here's what you don't want to forget!
A unique, intuitive digital map
A digital menu ensures that your customers have all the information they need at hand: quality photos, precise descriptions of dishes, allergens or nutritional information. A clear, intuitive menu helps them make decisions more efficiently.
And it saves your team a lot of repetitive questions!
An additional sales module (or "product push")
The add-on sales module is the magic option for discreetly increasing the average shopping basket. We all know the famous "With this?", but this time it's automated.
When ordering, drinks, sides and desserts are just a click away. Result: more sales without the customer feeling pressured, everyone's happy..
A loyalty program
Integrate a loyalty program directly into your system, it's a win-win situation.
Your customers earn points, they're happy to come back and you build long-term loyalty.
Whether it's discounts on their next orders or special offers, it's a highly effective way of encouraging them to come back regularly.
Prepaid cards
Prepaid cardsIt's a great way to attract more customers. Whether as a gift for a loved one or to pay in advance, it's a fun and flexible option.
This adds a new string to your bow, enriching the customer experience while boosting your revenues.
Looking for personalized advice?
Have we made your mouth water? Do you have any questions?
And take a look at our resources:
➜ Learn more about control terminals
✔ 9 advantages of touch control panels for restaurants
✔ Why be wary of low-cost control terminals?
✔ Everything you need to know about Obypay order terminals
➜ All you need to know about QR Codes
✔ How do I create a QR Code menu for my restaurant?
✔ Catering: everything you need to know about QR codes
✔ Click & Serve: how to make ordering easier at the table?
➜ Everything you need to know about Click & Collect
✔ Fast food: 10 advantages of Click & Collect
✔ Restaurant: everything you need to know about Click & Collect
✔ Click & Collect: benefits for your restaurant
