10 ideas to boost restaurant traffic
October 30, 2024
In an increasingly competitive food service sector, attract new customers while loyalty has become a real challenge for restaurateurs.
Today, innovation and the adoption of new technologies are essential to stand out from the crowd. Digital solutions can improve the customer experience while optimizing the day-to-day running of your restaurant.
Here are 10 ideas you can implement to boost your restaurant's traffic.
10 ideas to boost your business :
1. Digital tools
It's 12 p.m., it's a rush, your waiters are everywhere at once, and you still have to bring cards to the new customers who've just arrived...
Optimizing service is essential to improving the customer experience and, consequently, increasing the number of visitors to your restaurant by improving table rotation. Digital tools, such as interactive kiosks and QR codes, offer solutions to lighten your team's workload.
Control terminals
According to a study by a major consultancy firm, if there are more than five people in line to order from a cashier, 57% of customers will choose to leave the queue. What better way to alleviate this problem than to install from control terminals ?
They allow customers to place their orders without wait for a server, reducing waiting times. By offering a fast, fluid experience, the kiosks improve customer satisfaction and promote rotation faster, and thus get more customers. They can be customized to highlight special offers and daily specials. guide customers towards one choice rather than another.
QR Codes
Visit QR codes? A powerful tool for boosting visitor numbers of your establishment.
By scanning a simple code, customers have instant access to your digital menu, enabling them to discover your food and beverages interactively and easily.
QR codes can be used to propose special offers, or even links to reviews and recommendations.
In addition to map consultation always up to date, QR code menus also allow you to pay directly. About increase the average basket : by offering supplements.
QR codes increase customer satisfaction, enhance the value of your products and simplify everyday tasks.
2. Digital loyalty
In such an environment competitivecustomer loyalty is crucial to ensure the long-term future of your restaurant. A study of Harvard Business Review revealed that increasing customer loyalty by just 5% can lead to a increase in profits from 25% to 95%.
Thanks to digital loyaltyyou can not only reward your loyal customers, but also retrieve data about their preferences and purchasing behavior (favorite dishes, frequency of visits).
This information enables you to better understand your customers' expectations and adapt your offer, thus differentiating you from your competitors.
3. Exclusive promotions
Loyal and identified customers can have access to discounts reserved for them. These exclusive promotions reward their loyalty.
By analyzing your customers' purchasing habits, you can also develop customized offers that respond to individual preferences, creating a feeling of exclusivity.
By integrating these strategies, you can transform your customers occasional at regularswhich will boost your sales and your reputation.
4. Click & Collect (and delivery)
Click & Collect and delivery services have become essential for restaurants wishing to meet new consumer expectations. In fact, 41 % of customers have used Click & Collect, representing an increase of over 10 % compared to 2020. This ordering method offers convenience, enabling customers to place their order in advance and recover at their convenience, without having to queue.
By integrating these options, you can not only improve the customer experience, but also increase your sales.
In addition to Click & Collect, the Click & Delivery is an excellent way of boosting sales, boosting the number of orders and increasing the average bill. Home delivery enables you to reach a wider customer base, and win the loyalty of customers who prefer to enjoy their food without leaving home.
5. Social network presence
In our digital age, having a presence on social networks is a must. must have to attract your customers from where they are!
Platforms like Instagram and TikTok have become real goldmines for restaurants looking to appeal to a diverse customer base. Instagram, with its photos, is the perfect network for highlight your dishes and create a buzz around your brand. TikTok is ideal for capture the attention of the youngest with dynamic, entertaining content, backstage shots of dishes in preparation, offer sharing...
By regularly sharing promos and creations, you can boost your visibility and make your establishment shine while building customer loyalty and getting them to join your loyalty program!
6. Mobile payment options
Facilitating payment means offering a better customer experience.
Today, the French pay nearly 20% of their expenses without having to enter their code, compared with just 2% in 2017. This huge development shows just how firmly contactless payment has become consumer habits of today.
By integrating these solutions into your restaurant, you reduce friction at checkout, making the experience smoother and more pleasant.
Result: customers satisfied returners more often!
7. Customer reviews
Customer reviews have become a veritable gold coin for restaurateurs.
By encouraging customers to leave a review immediately after payment or order placement, whether on site via kiosks or via a link sent by SMS or email, you increase your chances of receiving genuine and positive feedback. hot.
And let's face it, we all look at Google reviews before ordering or visiting a restaurant. Optimizing your digital presence is a major asset.
With Obypay, you can automate the collecting opinionsthanks to the automation of this function.
8. Customer satisfaction monitoring and analysis
Once you have collected your customers' opinions, it is also necessary to analyzeThis is essential if you are to constantly improve your service and meet their expectations.
It's an approach that not only makes it possible toimprove the customer experiencebut also prevent potential problems before they harm your reputation.
9. Customize your Google my Business page
Your page Google My Business is the first impression customers get of your restaurant when they type it into the Internet, especially Google Maps. Personalizing it is therefore essential for a good referencing and greater visibility.
Respond to reviews, whether positive or negative: a friendly, professional message can turn a criticism into a positive one. opportunity for improvement. Remember to use relevant keywords in your answers to improve your SEO (natural search engine optimization).
Don't forget to post photos of your dishes, events and the atmosphere of your restaurant, as well as updates on new products and promotions. A listing Google My Business active attracts more customers and improves customer confidence.
10. Emphasize events
Creating regular events in your restaurant is a great way to build customer loyalty while attracting new customers.
A monthly diary, announced at the end of each month for the following month, allows customers to plan their outings. Whether it's sports broadcasts, themed evenings like Halloween, karaoke or special tastings: every opportunity is a good one to liven up your restaurant and generate engagement.
The results
By adopting these strategies, results are quickly visible, both for the restaurateur and for customers.
For restaurateurs, these tools and initiatives make it possible toincrease visitor numbers and sales. For customers, the experience is more fluid and personalized: simplified payments, exclusive offers, fast and efficient service, all contribute to enhancing their satisfaction.
Want to find out more?
Does it make you want to digitalize your restaurant?
To find out everything you need to know about digitizing your restaurant, take a look at our articles and guides:
→ 14 marketing ideas for your restaurant
→ Restaurant: choosing the best order-taking solution
→ How to create an attractive Google My Business page for your restaurant?
