The blog

The restaurant customer experience is evolving at high speed, driven by innovations that are transforming the way people order, pay and interact with establishments. QR codes, ordering terminals, interactive menus, gamified loyalty... What was still futuristic 10 years ago is now unavoidable. And this is just the beginning.
What solutions are already making a difference? And what trends will take hold in the years to come? We take a look at the innovations that are shaping the foodservice industry today and (already!) tomorrow.

Managing a franchise network means striking the right balance between franchisee autonomy and brand consistency. Tracking sales, managing orders, building loyalty, making payments... Without the right tools, management can quickly become a headache, especially in the early stages of development.
What tools can facilitate coordination without restricting franchisees? How can we structure the network while simplifying the day-to-day life of each individual? In this article, we review the digital solutions that are essential for optimizing multi-site management, improving operational efficiency and ensuring smooth growth, without making the model rigid.

QR Code in the dining room: saving time or losing touch with customers? Some restaurateurs hesitate, fearing that the experience will be too impersonal. However, when properly integrated, it doesn't replace the human touch, but frees up time for smoother, more attentive service. Less waiting, more interaction, optimized management of rushes: discover how to use QR codes intelligently to improve the customer experience without sacrificing the human touch.

Customer reviews play a key role in a restaurant's success: they influence footfall, referencing and the confidence of future customers. But getting spontaneous feedback isn't that simple: most satisfied customers leave without leaving any. How can you collect more reviews without being intrusive? QR codes, automated e-mails, rewards, gamification... There are effective methods for encouraging feedback and improving your online reputation.
In this article, we share 5 concrete strategies for maximizing your reviews and attracting more customers. Simple, effective and applicable right away!

How can you meet the ever-increasing expectations of your customers in 2025? Speed, fluidity, personalization: we share with you concrete solutions, already adopted and approved by restaurateurs, to transform every visit into a memorable experience. Order kiosks, QR codes, digital tools... These technologies will help you simplify management, increase customer satisfaction and build long-term loyalty. No pointless theory, just strategic tools to help your restaurant evolve and stay competitive. Ready to take action this year? This article is for you!

Satisfy customers, optimize service, increase sales... All while remaining profitable and staying ahead of the competition. There's nothing easy about the day-to-day running of a restaurant. What if digital solutions could help you master it all? They simplify your management, boost your revenues, build customer loyalty and give you an edge over your competitors. In this article, we reveal the 7 key benefits of digital: immediate gains, better organization and results that are visible from the very first service.

Do you think a customer enrolled in your loyalty program is bound to come back? Not so fast! Did you know that the French subscribe to an average of 7 loyalty programs, but only use one or two of them? Don't let your customers miss out on yours! In this article, discover concrete strategies to keep them coming back: segmentation, automation, targeted promotions and much more. Each tip can turn your subscribers into loyal regulars. Click now and boost your revenues today!

In the restaurant sector, it's become essential to stand out from the crowd in order to attract and retain customers. This article presents 10 practical ideas for increasing your restaurant's footfall, from integrating digital tools such as QR codes and order kiosks, to organizing events and optimizing your online visibility. Discover how these initiatives can transform the customer experience and boost your sales.

Discover how to create and optimize your restaurant's Google My Business page to appear at the top of Google search results and attract new customers. Improve your local SEO, increase your visibility on Google Maps and boost your online visibility.

A good marketing strategy helps to attract new customers, increase sales and build customer loyalty. But when you're a restaurateur, it's not always easy to know what marketing actions to take.
Where to start? How do you find the time to look after them? How do you go about it when you know nothing about it?
Rest assured, marketing your restaurant isn't that complicated.

Should you buy Google reviews to boost your business? Answer: No. We're sharing our tips for collecting reviews the natural way.

Are you broadcasting matches during the Euro, World Cup, World Championships or Olympic Games? Here are 3 digital solutions to maximize your sales.