The blog

Over the past 5 years, social networks have become an integral part of restaurant owners' daily lives. During the confinements, they enabled many to keep in touch with their customers and weather the storm. Even today, a video can propel a restaurant into the spotlight in a matter of hours. But in an unprecedented context of falling visitor numbers, limited purchasing power and increasing competition, relying on such unstable tools is becoming a risky business.
Restaurateurs need reliable levers that generate returns, stabilize business and reduce uncertainty. Loyalty, data, customer activation and local referencing meet these challenges far better than virality. We explain.

Complaints are part of everyday life in the restaurant business. And they rarely come at a good time: a customer raising his hand in the middle of a fire, a Google review published at 2am or an inflammatory e-mail received after a tense service.
It's annoying, sometimes discouraging, but these returns are worth their weight in gold. Behind every complaint, there's an expectation on the part of your customer: to be heard. Rather than endure it, discover how to capture it and use it as a lever for improvement and even loyalty.

Families weigh heavily in the restaurant business: more than one meal in two is shared with children, and this figure rises to 67% in the 35-44 age group. Yet many establishments still neglect this audience. Parents want restaurants where everything is simple: a clear children's menu, quick ordering, a stress-free experience. Meeting these expectations means building a loyal clientele who will come back and recommend your address. In this article, we give you the keys to promoting your kid-friendly offer and winning over families over the long term with the right digital tools.

We're hearing more and more about automation in the catering industry. But what difference does it make to the day-to-day running of a restaurant? Behind this sometimes vague term, there are some very practical realities: delegating certain stages of the ordering process, streamlining service, reducing errors and freeing up staff time. And it's not just for fast-food restaurants: brasseries, food courts, bars and bakeries are also concerned. In this article, we take a look at what you can automate, the tools available and the criteria for choosing the solution best suited to your establishment.

What's the difference between a successful restaurant and one that's struggling to fill up? The customer experience.
The "old-fashioned" restaurant experience, where all you had to do was serve a good meal without too much waiting, no longer appeals. Today, the experience encompasses everything: speed of service, quality of the meal, personalization, and even what happens after the customer has left the table.
But in practice, maintaining this level of experience is not easy.
In this article, we take a look at 5 common room mistakes and, above all, how to avoid them to offer your customers a smooth, positive and memorable experience.

The restaurant customer experience is evolving at high speed, driven by innovations that are transforming the way people order, pay and interact with establishments. QR codes, ordering terminals, interactive menus, gamified loyalty... What was still futuristic 10 years ago is now unavoidable. And this is just the beginning.
What solutions are already making a difference? And what trends will take hold in the years to come? We take a look at the innovations that are shaping the foodservice industry today and (already!) tomorrow.

Managing a franchise network means striking the right balance between franchisee autonomy and brand consistency. Tracking sales, managing orders, building loyalty, making payments... Without the right tools, management can quickly become a headache, especially in the early stages of development.
What tools can facilitate coordination without restricting franchisees? How can we structure the network while simplifying the day-to-day life of each individual? In this article, we review the digital solutions that are essential for optimizing multi-site management, improving operational efficiency and ensuring smooth growth, without making the model rigid.

QR Code in the dining room: saving time or losing touch with customers? Some restaurateurs hesitate, fearing that the experience will be too impersonal. However, when properly integrated, it doesn't replace the human touch, but frees up time for smoother, more attentive service. Less waiting, more interaction, optimized management of rushes: discover how to use QR codes intelligently to improve the customer experience without sacrificing the human touch.

Customer reviews play a key role in a restaurant's success: they influence footfall, referencing and the confidence of future customers. But getting spontaneous feedback isn't that simple: most satisfied customers leave without leaving any. How can you collect more reviews without being intrusive? QR codes, automated e-mails, rewards, gamification... There are effective methods for encouraging feedback and improving your online reputation.
In this article, we share 5 concrete strategies for maximizing your reviews and attracting more customers. Simple, effective and applicable right away!

How can you meet the ever-increasing expectations of your customers in 2025? Speed, fluidity, personalization: we share with you concrete solutions, already adopted and approved by restaurateurs, to transform every visit into a memorable experience. Order kiosks, QR codes, digital tools... These technologies will help you simplify management, increase customer satisfaction and build long-term loyalty. No pointless theory, just strategic tools to help your restaurant evolve and stay competitive. Ready to take action this year? This article is for you!

Satisfy customers, optimize service, increase sales... All while remaining profitable and staying ahead of the competition. There's nothing easy about the day-to-day running of a restaurant. What if digital solutions could help you master it all? They simplify your management, boost your revenues, build customer loyalty and give you an edge over your competitors. In this article, we reveal the 7 key benefits of digital: immediate gains, better organization and results that are visible from the very first service.

Do you think a customer enrolled in your loyalty program is bound to come back? Not so fast! Did you know that the French subscribe to an average of 7 loyalty programs, but only use one or two of them? Don't let your customers miss out on yours! In this article, discover concrete strategies to keep them coming back: segmentation, automation, targeted promotions and much more. Each tip can turn your subscribers into loyal regulars. Click now and boost your revenues today!