What digital strategy will boost your restaurant's sales during the Euro?
August 01, 2021
This year, everyone is talking so much about the Paris Olympics that it's almost easy to forget another major sporting event this summer: Euro 2024.
And yet the Euro, like the World Cup, always represents a great opportunity for restaurateurs to welcome more customers to their tables and boost their sales over a few weeks.
Whether you own a bara restaurant, a food court or a restaurant chain, there are a thousand and one ways to make the most of this event.
The Obypay team reveals its tips for capitalizing on tech and "catching the ball on the run".
Let's get the ball rolling!
Order and home delivery for Euro matches at home
For soccer fans watching the Euro games at home - and there are many of them - restaurants offering Click & Delivery will be at the top of the list.
Traditional pizza remains a staple of home dining.
But even if you don't have a pizzeria, don't hesitate to offer a home delivery service. And with the Euro lasting a month, viewers will certainly want to vary their meals.
If you opt for a Click & CollectYou can set up your time slots directly in the ordering interface, allowing you to better organize your kitchen and guarantee a frictionless customer experience.
Let your customers know that you offer these options by displaying it in your restaurant, distributing flyers in mailboxes around your establishment or, even better, sending a text message or email to your customers.
Order and pay at the table to watch matches in your establishment
Have you set up a giant screen in your establishment to broadcast Euro matches?
Rely on digital ordering and payment solutions to serve your customers faster and avoid disturbing them during the match.
With the digital solution from tabletop orderingsoccer fans can consult the menu and order their dishes on their smartphone, without having to wait for a waiter. All they have to do is scan one of the QR codes on the tables. They can continue watching the match without missing a beat. And you never lose a sale, even if your staff are overworked. With the automatic product suggestion module integrated into the ordering process, you can increase the average ticket, without even having to raise prices!
Additional information, bill via QR Code avoids having to leave the table (and the screen!) to adjust.
The icing on the cake: with this solution, customers don't hesitate to be more generous with their tips. Your team will benefit too!
Prepaid cards to build customer loyalty
A good way to attract customers and keep them coming back is to offer prepaid cards. Available in printed format or as a digital version on smartphones, the prepaid cards play the same role as an electronic wallet. Customers can use them to pay the bill at a restaurant, or even to pay for an online order.
At any time, customers can choose to top up their prepaid cards at the restaurant cash desk or directly from their smartphone.
This new form of cashless payment streamlines payments and helps build loyalty among restaurateurs. It's a great way to make sure you're not left on the sidelines!
Loyalty rewards to create a waoouh effect
To make this a truly festive time of year, offer special rewards to your most loyal customers. To avoid the headache of having to stamp a loyalty card, set up a dematerialized loyalty card. Each time they visit your establishment, customers scan their loyalty card to collect points and cash.
It's up to you to create a reward system that makes this time of year even more festive.
Marketing campaigns: it's time to get started!
Sporting events such as the Euro, the World Cup or the Olympic Games are an opportunity to increase the number of visitors to your establishment.
To achieve this, you need to communicate well with your customers!
If you're broadcasting matches or organizing special events, let your customers know. Share your program with them by sending them an email or SMS a few days before.
Don't rely solely on social networks to promote your offers on the Internet.
Customer reviews: remember to collect them!
Sports competitions are unifying events that generate enthusiasm and memorable moments of sharing. It's the perfect time to gather feedback from your customers. Don't wait until they've left your establishment to solicit them. It's in the euphoria of the moment that you'll have the best chance of getting your customers' feedback.positive reviews.
A feedback system integrated into the payment process simplifies the process and further enhances your image.
As you can see, during the Euro, digital tools can help you boost your revenues while guaranteeing the quality of service in your establishment.
There's no need to hesitate. With all this advice, you can get straight to the point!
