Control terminal

More and more catering establishments are using ordering kiosks. In the past, kiosks were very expensive, but this is no longer the case. Of course, it all depends on the model you choose.
Visit free-standing control terminals such as those from Mc Do, are still among the most expensive: in the past, you'd have to pay around €10,000 for a kiosk of this type. Today, some providers offer identical models for as little as €4,000. There are also lighter models which can be placed on a counter or table: their prices are more affordable. Prices start at €3,000. For this type of control terminal, the price also depends on the options, including the screen size. The larger the screen, the higher the price.

Please check that the control terminal includes :

- The payment terminal

- A printer for order receipts

- POS support

Most Obypay order kiosks also include a scanner to enable customers to identify themselves when ordering: all they have to do is present the QR code from their dematerialized loyalty card, stored in their smartphone.
Don't forget to factor installation costs into your total budget.
If the price of a control station seems high, you should know that some service providers offer you the possibility of rent equipment. You can also request special financing conditions with a payment in instalments.

In any case, you'll quickly realize that it's a rapid return on investment By reducing queues, you serve more customers, and the average ticket increases from 15 to 30% thanks to personalized suggestions during the order process.

Do you get very busy in your restaurant and find it hard to manage the flow of customers?

Now's the time to add one or more ordering kiosks to your restaurant.

You are particularly concerned if :

• You offer a fast-food service;
• You offer takeaway meals;
• Your customers often wait a long time before ordering;
• You feel overwhelmed at peak times.

Restaurant kiosks enable you to sell more, while improving the customer experience in your establishment. Kiosks are also widely used in fast food outlets. 

Although McDonald's has long been a pioneer of this new ordering method, touchscreen kiosks aren't just for fast-food restaurants. More and more restaurants are adopting them, and customers are coming back for more. According to a recent study, 1 in 3 consumers prefer to use a kiosk rather than order at the counter, even if the queue is the same. 

There are many advantages to a control terminal. Here are the 6 main benefits:

1. Generate more sales 

With a kiosk, you can serve more customers at the same time. If your kitchens are well sized and your organization well polished, you'll quickly see the difference in your sales. But the real PLUS of the order terminal is the additional product suggestion module. Add a drink, order a dessert... it's all these little extras that boost the average bill. According to a McDonald's study, customers spend an average of 30% more on a kiosk than at the counter.

2. Improve the customer experience 

Less waiting to order and pay means more satisfaction for your customers.

Order kiosks also offer a complete immersive experience, with modern interfaces, intuitive navigation and ultra-simple secure payment. The result: a recent study showed that 1 in 3 customers prefers to order at the kiosk, even if the queue is the same as at the counter.

3. Reduce stress and risk of error

By streamlining the order-taking process, the order terminal enables your team to work more serenely. You'll also reduce the number of order-taking errors.

4. Increase customer loyalty

Some control terminals include an integrated online loyalty program. Your customers can earn points for every purchase they make via the kiosk. They can also unlock rewards earned through previous orders on the kiosk, at the counter or online.

5. Improve your customer knowledge

Thanks to your customers' interactions on the order terminal, you can collect valuable data on their consumption habits. You can make personalized suggestions that will encourage them to consume more.

6. Attract new customers

A long order queue can quickly put off a hungry customer in a hurry. With order kiosks, you can attract a local clientele with little time to eat.

There are many criteria for choosing your control terminal model. 

When choosing your kiosk, first check that the software solution integrated into the kiosk is indeed compatible with your POS system. If this isn't the case, you'll have trouble getting orders and payments into your cash register software.

Think carefully about thelocation of your future order terminal. It should not obstruct the passageway, be easy to locate for your customers, and have an electrical outlet nearby. Depending on the surface area of your establishment, you can choose from free-standing or counter-mounted terminals. 

Opt for the quickest, easiest installation possible. Most control terminals now feature Plug & Play installation, with no work required. 

Think about how the control terminal will fit in with the decor and theatmosphere of your establishment. For hushed atmospheres, opt for discreet models. For a young, trendy clientele, you can afford more prominent models, which you can even personalize with your own design.

Check that theuser interface proposed by your supplier is sufficiently user-friendly. Menu consultation, order entry and payment steps must be designed to avoid any friction during the purchasing process. Check also that the digital menu can be updated instantly, without the need for complicated manipulation.

Make sure that the digital solution integrated into the kiosk includes the options that have become indispensable in today's foodservice industry: suggestion module program, automatic digital loyaltyfunction cashback... Surprise your customers by creating a "wow" effect.

Make a real price comparison. Compare the benefits of both the kiosk and the operating software. And, if you don't have the budget to buy a kiosk, find out about equipment rental options.

In any case, don't hesitate to ask a specialist for advice. Obypay expert.

Here are 8 essential criteria to bear in mind when choosing your restaurant order terminal:

1. Connection to cash register software

Make sure that your point-of-sales software is compatible with the order terminal. This is a prerequisite for simplifying your day-to-day operations, and avoiding the extra handling required to manage orders and receipts. 

2. Suggestions module

This is the big advantage of order terminals. Suggestions made when ordering help to increase the average bill. If Mc Do has installed automatic ordering kiosks in all its restaurants over the last 10 years, it's not just to speed up service. The fast-food chain found that suggestions during ordering increased the average bill by 30%.

3. Integrated loyalty program

It's a must! If your digital loyalty program can be integrated into your order terminal, you benefit from a double win-win effect: your customers are delighted to be able to collect points or earn rewards via the terminal. And you continue to improve your customer knowledge by recording orders on each customer card. 

4. Instant menu update

Check that your restaurant control unit can be synchronized with your digital menu if you have one. If your menu changes daily, or if you remove a dish from your menu, you don't need to make any adjustments on your kiosk. Updates to your online menu are automatically replicated on your touch terminal.

5. Easy to install

Before buying your restaurant control unit, think carefully about its location. 

It's best to place it where it won't obstruct traffic, but is still easy to access. There's no need to embark on major installation work: some control terminals are designed in "Plug & Play" mode. There's no need to run electrical cables or cut holes in walls: you can install your terminal in 5 minutes, and your customers can order straight away.

6. Design

Think about the impression customers will have when they enter your restaurant. Your ordering kiosks should be in keeping with your establishment. Avoid imposing, impersonal kiosks. Choose a design that reflects your personality and blends in perfectly with your premises. 

7. User-friendly interface

Customers love using kiosks to order in restaurants... provided that the navigation interface is pleasant and easy to use. If in doubt, put yourself in your customer's shoes and test the ordering kiosk: if you're not 100% satisfied with your user experience, chances are your customers won't be.

8. Value for money

Of course, the price of a control unit is an essential criterion. Prices can range from €2,500 to €10,000. That can be a big budget... but think of the return on investment! With features such as suggestion modules and an integrated loyalty program, you'll quickly see a return on your investment. And that's not counting the time you'll save serving your customers. Choose a kiosk with sufficient performance to quickly see the impact on your sales.

There's no easy answer to this question. It all depends on your restaurant, the number of customers at peak times, the size of your team, etc.

To make sure you're on the right track, it's best to ask for advice to a kiosk specialist. By answering a few quick questions, he'll be able to recommend the right number of terminals for your needs.
And don't forget to take your kitchen capacity into account. If your customers order quickly but have to wait 20 minutes for their meal to be ready, you risk creating frustration. 

Yes, Obypay offers two solutions for restaurateurs wishing to equip themselves with an ordering terminal. You can buy it, or rent it.

To find out about our control terminal rental solutionsIf you have any questions, please fill in the contact form. We'll get back to you with a customized offer.

You don't no app to download. When installing your order terminal, the Obypay team takes full charge of setting up your interactive terminal and connecting it to your POS software.

Connecting the order terminal to your cash register software is essential. This allows you tosend orders and payments directly to your cash register and consolidate your sales. 

In addition, the digital menu and the prices displayed on the order terminal must be perfectly aligned with the customer's needs. synchronized with your cash register software. 

Obypay has established partnerships with market-leading cash register software to enable this integration, including Lightspeed, Cashpad, L'Addition, Zelty, Sumup and Clyo Systems. 

These cash register software packages offer all-in-one POS platforms that cover all the needs of restaurateurs and retailers. They enable us to offer an omnichannel customer experience, from order terminals to click-and-collect, order and payment at the table. 

If your establishment already has cash register software, it's more likely that you'll want to use it. compatibility with control terminal that will determine your choice. Check with your supplier to find out which POS systems are compatible with their terminals.