Gamification

  • Intégrez des jeux à votre programme de fidélité
  • Déclenchez plus d’engagement client
  • Associez chaque animation à une priorité marketing

2000 points of sale have chosen obypay

Fonctionnalités de la gamification

Roue de la fortune personnalisable

Proposez une roue à l’image de votre établissement, avec vos récompenses, vos règles de participation et vos objectifs d’activation.

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Pronostics sportifs

Proposez à vos clients de pronostiquer sur les résultats de leurs matchs favoris et récompensez les bons pronostics. Vous créez un rendez-vous régulier autour des événements sportifs et générez du trafic aux moments clés de la saison.

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Offres surprises & récompenses instantanées

Déclenchez des cadeaux, remises ou avantages surprises pour créer des temps forts dans le parcours client.

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Statistiques & pilotage en temps réel

Depuis votre back-office, suivez les participations, les récompenses distribuées et les performances de vos animations.

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Encouragez l’adhésion à votre programme de fidélité

Roue de la fortune, récompenses à débloquer, avantages immédiats à la clé : vos clients ont une vraie raison de dire oui dès le premier passage.

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Atteignez vos objectifs marketing et commerciaux

Chaque animation répond à une priorité du moment : obtenir des avis, faire connaître une nouveauté, relancer une période calme, récompenser les premiers participants ou encourager une nouvelle commande.

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Boostez le panier moyen et la fréquentation

Une roue, un pronostic ou une récompense encouragent vos clients à compléter leur panier, revenir tenter leur chance ou utiliser un avantage lors d’une prochaine commande. Vous créez plus d’occasions de générer du chiffre, tout en proposant une expérience plus engageante qu’une remise classique.

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des tarifs pour tous les goûts

Notre offre est pensée selon vos besoins et toujours au service de votre métier et de votre croissance. À la carte ou sous forme de forfait, choisissez votre formule magique.

gourmet

Digital loyalty

98€ 79€ per month
Cash register software integration
Reporting & Statistics
Multi-site management
Loyalty program
Marketing campaigns: e-mail & SMS
Database (1500 contacts)
Prepaid cards & Cashless cards
Cashback function
Gift card
QR Code menu
Click & Collect
Click & Delivery
Ordering & Payment at the table
Online ordering & payment
Customer reviews
Push notification
ordering kiosk
Pack MARKET Booster 19€ / mois
Gamification
Customer reviews
Sponsorship
Promo code
Point booster

gastronome

Ordering and payment

118€ 99€ per month
Cash register software integration
Reporting & Statistics
Multi-site management
QR Code menu
Click & Collect
Click & Delivery
Ordering & Payment at the table
Online ordering & payment
Customer reviews
Push notification
Loyalty program
Marketing campaigns: e-mail & SMS
Database (1500 contacts)
Prepaid cards & Cashless cards
Cashback function
Gift card
ordering kiosk

5 stars

Ordering, Payment & Loyalty

216€ 129€ per month
Cash register software integration
Reporting & Statistics
Multi-site management
QR Code menu
Click & Collect
Click & Delivery
Ordering & Payment at the table
Online ordering & payment
Customer reviews
Push notification
Loyalty program
Marketing campaigns: e-mail & SMS
Database (1500 contacts)
Prepaid cards & Cashless cards
Cashback function
Gift card
Control terminals
Pack MARKET Booster 19€ / mois
Gamification
Customer reviews
Sponsorship
Promo code
Point booster
photo of customers at the table being served their meal
Photo of two people placing an order in a restaurant from a kiosk.
Photo of a bartender making a cocktail
customers enjoying their pizza at the restaurant table

Let's put the cherry on your restaurant

how the gamification ?

01 01

01. Définissez votre objectif

Choisissez l’action que vous voulez encourager : adhésion au programme de fidélité, avis client, abonnement aux réseaux sociaux, mise en avant d’une offre ou nouvelle commande.

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02. Créez votre animation

Définissez le type d’animation à proposer à vos clients : roue de la fortune, pronostics sportifs. Paramétrez ensuite les règles du jeu : récompenses, conditions de participation, durée de l’opération, fréquence d’utilisation… Vous gardez le contrôle sur les avantages distribués, tout en proposant une mécanique attractive.

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03. Activez-la sur l’ensemble du parcours client

Une fois configurée, votre animation peut apparaître sur vos différents supports : Click & Collect ou espace fidélité.

Le client participe sans changer de parcours, depuis le support qu’il utilise pour commander ou consulter sa fidélité. S’il gagne une récompense, elle est automatiquement rattachée à son compte fidélité.

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04. Suivez les résultats et ajustez vos animations

Depuis votre back-office, vous suivez les participations, les gains distribués et les actions générées par vos animations. Vous identifiez les mécaniques qui servent le mieux vos objectifs, puis ajustez vos règles, vos récompenses ou vos campagnes selon les résultats obtenus.

Partners & Integrated cash registers softwares

they are in
the success team

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"We called on Obypay because we have this principle of personalization, customers can choose from several ingredients on the ordering terminal. Having kiosks allows us to offer an extremely optimized interface for our customers!"

Fat Broccoli Charlotte, co-founder Discover the case study
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"If you want to be more profitable, you have to start at the entrance with these automatic order terminals".

Italian trattoria M6 report Discover the case study
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"Obypay's strong point is real autonomy and a great deal of responsiveness."

Mealy Mylène, National QHSSE & Administrative Manager Discover the case study
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"With Obypay solutions, Mangia now relies on a single foundation to manage ordering, payment and loyalty in all its restaurants. This common framework simplifies organization and secures deployment of the concept, without depending on multiple tools or heterogeneous local practices."

MANGIA Observation Discover the case study
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The implementation of Obypay solutions had a direct impact on sales, flows, and on-site organization.

Smile World Observation Discover the case study
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"I particularly appreciate the responsiveness of technical support, which is always available, responsive and pleasant. There's a human side to Obypay that's fundamental and that makes the difference for me. [...] If, like us, you offer takeaway, on-site and home delivery, Obypay is the ideal solution. Go for it!"

Co-founder Wael Zebib, Discover the case study
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"Thanks to order terminals: fewer queues, greater comfort for customers... and a team more available for service and advice."

mamatte Observation Discover the case study
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"I would recommend Obypay to restaurateurs, to facilitate ticket and order management, but also to all establishments that would like to build customer loyalty quickly and easily. "

LE 10.55 Mathilde, Marketing Manager Discover the case study
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"Obypay is a very interesting solution for retailers who operate in a network, and who are looking to use a solution that is simple, packaged and usable everywhere in the same way, without technical complexity."

3 Brewers Olivia, Marketing Manager Discover the case study
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"We use the Obypay solution to manage our order kiosks, which allows us to have several customer paths within the store. The interface is extremely intuitive and makes it possible to order quickly while discovering the Krispy Kreme offer."

KRISPY KREME Thibaut, Chief Digital Officer Discover the case study
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"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Seven Places Ugo, Co-founder Discover the case study
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"We have a configuration that could almost run the room without employees. It's pretty impressive; orders made on the ordering kiosks go straight through with a beeper system, and customers come to collect their trays themselves."

France Drive Maxime, manager France Drive Beaune Discover the case study
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"Having a single point of contact for a number of functions is a real plus. Today, there are a lot of software programs that specialize in a single field, and you quickly find yourself with 10 different programs, which can make management very complicated."

Beer's Corner Damien, Co-Founder Discover the case study
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"We needed to distribute multi-basket orders as well as payments to be sent to the different kitchen stands. Obypay was the most interesting and suitable solution to meet our needs."

PALMITO Matthieu, General Manager Discover the case study
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"When it came time to change its checkout system, the Food Traboule team was looking for a solution to offer ordering and payment at the table. Advised by Cashpad, the management chose Obypay's Food Court digital solution, perfectly integrated with its new POS software."

Food Traboule Tamás, Operations Manager Discover the case study
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"To simplify order-taking and facilitate the work of the teams, the management was looking for a solution to replace its old checkout system. Integrated with Lightspeed cash register software, Obypay's Food Court solution emerged as the one best suited to the management's needs."

Heat Charles, Director Discover the case study
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"To enable players to consume during their game while preserving the customer experience, Obypay installed ordering kiosks right in front of the bowling lanes."

Factory Julien, Manager Discover the case study
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"A real time-saver for customers and staff! What's more, thanks to the product suggestions integrated into the order path on the kiosk, customers order more and the average ticket increases effortlessly."

Auguste & Ferdinand Yoann, Co-Manager Discover the case study
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Illustration of a coffee cup representing bars and cafés

"With over 20 employees, high-performance cash register software and a beverage dispense control system, Sales Gosses was missing a digital solution to perfect its well-oiled organization: the Obypay digital menu and tabletop ordering system."

Photo inside a restaurant showing tables and a few people who appear to be working.
illustration of a drink glass

"To win over its 'pro' target, Bocuse Original Comptoir chose to give them a major advantage: an online ordering portal as well as a dedicated pick-up queue."

Bocuse Original Comptoir Discover the case study
Photo of a Bocuse Original Comptoir burger
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"We've streamlined the flow in our restaurants thanks to Obypay and their order terminals. The customer experience is now simpler, faster and more complete with the loyalty solution. It also allows us to be more efficient in the kitchen. "

Pock'n roll Adil, Director Discover the case study
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for a 5/5 recipe

5,0 Google reviews

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"

Damian Sales Manager, Kon Tiki

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."

Alexandre Manager, La Guinguette du BBT

"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Ugo Co-Founder, Sept Lieux

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"

Damian Sales Manager, Kon Tiki

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."

Alexandre Manager, La Guinguette du BBT

"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Ugo Co-Founder, Sept Lieux

"We'd like to extend our warmest thanks to the team behind our order kiosk and click & collect support for their outstanding work. Their responsiveness, competence and active listening are valuable assets that greatly enhance our business. Thanks to their support, we can offer our customers a smooth and pleasant experience. A big thank you to this top team!""

Kenza Manager, La Pausa

"Thank you Obypay for putting Krispy Kreme Doughnuts France in the spotlight! Very pleased with the partnership, which gives us the reliability and flexibility the brand needs for our ambitious rollout in France."

Thibaut Chief Digital Officer, Krispy Kreme

"We've been using the digital menu for some time now and the experience is really top notch! The service is always responsive and attentive, which allows us to concentrate fully on our business. Our customers appreciate the freedom and simplicity offered by the digital solution. It's a real plus for our business. Thank you to the whole team for your quality support!"

Damian Sales Manager, Kon Tiki

"Many thanks to the Obypay order kiosk and click & collect services! Their diligence, competence and availability of their team have been key to the smooth running of our restaurant chain. Their work enables us to offer our customers an efficient and pleasant experience."

Davide Co-Founder, Camurria

"We set up the Obypay system for our new establishment on the Ile de Nantes, and we're very happy with the service. The system works very well, and the team follows up whenever we have questions. A few video calls were enough. Super rendering I recommend for restaurant-type establishments."

Guillaume Director of Operations & Co-Founder, Koko Nantes

"Obypay is a great partner, helping us develop a tabletop ordering solution for two catering venues in Toulouse! I recommend they services!"

Marie Development Manager, Festa Bar

"The Obypay team has enabled me to completely change my onsite and takeaway ordering system with flawless support. I save a huge time at the end of the day compared to anything I've ever experienced before! So thank you Mathilde, and a big thank you to Hélène for making it all possible!"

Matthieu Manager, Le Peplum

"This application is really effective. It's relatively intuitive and easy to lock in to temper heavy rushes. But the application has a plus and that plus is clearly the people who work on it... I wanted to congratulate the professionalism and responsiveness of the teams who were there from training to support and right through to follow-up still 2 months after opening."

Alexandre Manager, La Guinguette du BBT

"Automating the loyalty program frees up our time, allowing us to be more present with customers, talking with them and building loyalty face-to-face."

Ugo Co-Founder, Sept Lieux

our resources

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Customer loyalty: 3 effective strategies for your restaurant

Customer loyalty is the lifeblood of the restaurant business. But let's be honest: not all loyalty programs are created equal. Want your customers to come back? Give them a clear and immediate reason to do so. In this article, we share 3 simple ways to turn your program into a real regulars' magnet. Points pools, cashback, promotions, gifts: discover concrete solutions that boost your sales while strengthening customer relations. Ready to build loyalty the smart way? Read on.

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Customer data and loyalty: 5 key actions to boost your sales

7 out of 10 customers don't return after a first visit. Lack of commitment, overly generic offers, lack of follow-up? In a sector where customer loyalty generates up to 60 % of sales, exploiting customer data becomes essential. Order history, preferences, frequency of visits... This information can be used to personalize the experience, create relevant offers and automate follow-ups. The major chains have understood this, but these strategies are now accessible to everyone. Discover 5 concrete actions to collect, analyze and use your data with the right tools (CRM, loyalty program, dashboards) and boost your restaurant in the long term.

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Restaurants: how can you evaluate the performance of your loyalty program?

You've set up a loyalty program in your restaurant, but it's hard to know if it's really working? In this article, we'll help you find out. We review the 5 key indicators you need to track to measure its effectiveness: registration rate, visit frequency, average basket, campaign activation and return on investment. You'll also find ideas and advice on how to optimize your system if you're not getting the results you want. Our aim? To help you manage a profitable loyalty program, without wasting time or money.

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La fidélité omnicanale : pourquoi vos clients doivent cumuler des points partout

Êtes-vous en train de passer à côté du potentiel de votre programme de fidélité, sans le savoir ? Si votre programme est limité à certains canaux de vente, vous créez de la frustration chez vos clients et vous vous privez surtout d’un levier direct de chiffre d’affaires. Dans cet article, on revient sur les freins d’une stratégie fidélité multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.

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Gamification restaurant : 3 idées marketing pour fidéliser vos clients

Vous voulez collecter plus d’avis clients ? Développer votre base de données ? Faire grandir votre communauté sur les réseaux sociaux ? En intégrant des modules de jeu à votre programme de fidélité, vous ajoutez un levier d’animation pour encourager ces actions sans les présenter comme de simples demandes. Roue de la fortune, pronostics sportifs, défis mensuels… ces mécaniques donnent plus d’intérêt à la participation, tout en restant reliées à vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour créer plus d’interactions, animer votre fidélité et donner à vos clients une bonne raison de revenir.

the future belongs to those who lancent la gamification

Frequently asked questions

Vous souhaitez ajouter des jeux ou des pronostics à votre programme de fidélité ? Voici les réponses aux questions que vous pouvez vous poser avant d’activer la gamification dans votre établissement.

Contact us

Puis-je choisir les récompenses ?

Oui, tout est configurable. Vous décidez des lots, des probabilités, des limites d’utilisation.

Est-ce compatible avec mon programme de fidélité actuel ?

Oui, la gamification Obypay est compatible à votre système de fidélité en adhérant au pack MARKET BOOSTER.

Est-ce rentable ?

Oui, puisque vous gardez le contrôle sur toute l’animation : gains, probabilités, durée, conditions d’utilisation et limites de participation. Vous créez une mécanique attractive pour vos clients, sans dépasser le budget prévu ni rogner sur vos marges.

Puis-je suivre les résultats ?

Oui, un tableau de bord dédié permet de suivre toutes les performances en temps réel dans votre back office onglet “gamification”.

Faut-il être inscrit au programme de fidélité pour jouer ?

Oui, le client doit être connecté à son compte fidélité pour participer. C’est un bon levier pour encourager les clients non inscrits à rejoindre votre programme et profiter des récompenses disponibles.

Our complementary solutions to Loyalty program

Offering a loyalty program in your restaurant is quite a step forward... Combining it with our other loyalty solutions is a revolution!

prepaid cards / cashless

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Offer an original means of payment.

Click & Delivery

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Home delivery of your customers' favourite dishes

opinion customer

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Boost your online reputation.

database customers

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Take control of your data.

marketing campaigns

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Strengthen customer relations with targeted messages.

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