10.55: digital at the heart of the multi-leisure experience

Since 2010, 10.55 is shaking things up and establishing itself as a benchmark for leisure activities in eastern France. With 6 establishments, the group combines indoor and outdoor activities, craft microbrewery and catering.

What sets 10.55 apart is the diversity of its offering: bowlinglaser game, trampoline park and mini-golf. black light. Each complex also offers quality cuisine served in a friendly atmosphere, ideal for outings with family and friends or for corporate events.

The ambition of 10.55? Offer a smooth, pleasant customer experience, thanks to a combination of varied activities and innovative digital tools.

With its 6 plants and many activities10.55 has to juggle a complex environment. Each space has its own management and customer service requirements.

What's at stake? Standardize the customer journey while guaranteeing a user-friendly experience. The tools in place until then met certain expectations, but they lacked coherence and flexibility. For example :

➜ Facilitating multi-activity payments In the past, customers had to pass through different payment points depending on their activity, resulting in longer queues and slower service.

➜ Simplify order management Between the bowling lanes, bar, catering and other areas, order processing was becoming complex and time-consuming.

➜ Retaining a varied customer base Families, groups of friends, businesses... 10.55 attracts different audiences, all looking for a tailor-made experience and clear benefits to keep them coming back.

To meet these XXL requirements, 10.55 needed a digital solution capable of adapting to their versatile model while providing simplicity and efficiency.

To meet the needs of 10,55 and simplify their day-to-day management, Obypay has deployed tools tailored to their unique model, with 3 main objectives: optimize order management, build customer loyalty and centralize operations.

With the loyalty card 10.55, customers benefit from an all-in-one solution. This rechargeable card not only allows you to pay for all activities and catering, but also offers benefits such as bonus credits and special offers. 

The best part? It's valid in all the Group's establishments, reinforcing loyalty and simplifying the user experience.

➜ Want to know more about dematerialized loyalty? 

Read our article: 7 advantages of digital loyalty cards in the restaurant business

To simplify order taking, control terminals and shelves have been deployed in key locations, such as bars, bowling lanes and catering areas. 

Easy to use, they enable customers to order drinks and meals independently, reducing queues and lightening the load on staff.

➜ Want to know more about control terminals? 

Read our article: Everything you need to know about Obypay order terminals

The massive customer take-up of the 10.55 dematerialized card has paved the way for marketing campaigns impact. Drawing on collected data via the card, 10.55 was able to adapt its communications to customers' expectations and behaviors to maximize their impact.

Two key automations have been put in place to support this success:

✔ Activation of new cards : As soon as a customer creates a loyalty account, an automated system explains how the card works, its advantages and the bonus system, making it easy to sign up.

✔ Incentive to reload the kitty: automated campaigns remind customers of the benefits of recharging their card, highlighting bonuses and related promotional offers.

At the same time, 10.55 uses targeted campaigns to promote special events such as theme nights and tournaments. They guarantee a high level of participation and commitment.

➜ Want to know more about marketing campaigns? 

Read our article: 10 examples of catering e-mails for inspiration

By integrating Obypay solutions, 10.55 has transformed its organization and customer experience, quickly achieve concrete and significant results.

✔ Centralized management, and therefore more efficient : integration of the dematerialized card and order terminals into the cash register software The Addition has simplified internal processes. No need to multiply tools or navigate between several systems everything is managed seamlessly and centrally.

✔ More available teams: with kiosks and tablets deployed in key areas, customers can order independently. This automation has freed up staff to concentrate on welcoming customers and providing personalized service, offering a better quality of interaction.

✔ An average basket on the rise : the "product push" feature has been an important lever for increasing sales. By highlighting suggestions directly on the kiosks, 10.55 has seen a significant increase in the average basket, while improving the visibility of its offer.

✔ Enhanced customer loyalty : Nearly 90 % of marketing contacts are now generated by the dematerialized card. Customers appreciate its simplicity and the advantages it offers: payment for all activities, credited bonuses, and use in all establishments. This card has become a pillar of the customer experience, encouraging visitors to return and consume more.

✔ A more impactful marketing strategy : Targeted marketing campaigns based on customer data collected via the card, have enabled us to better understand customer expectations and strengthen their commitment. Personalized offers, communication on events: every action has been designed to maximize impact and maintain a strong link with customers.

Thanks to these tools, 10.55 has succeeded in harmonize operations, enhance the customer experience and consolidate its position as the benchmark for leisure activities in eastern France.

Go behind the scenes of 10.55 and discover their experience with Obypay solutions.