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Practical guide

20 minutes

Données clients et fidélisation : 5 actions clés pour augmenter vos ventes

7 clients sur 10 ne reviennent pas après une première visite. Manque d’engagement, offres trop génériques, absence de suivi ? Dans un secteur où la fidélisation génère jusqu’à 60 % du chiffre d’affaires, exploiter les données clients devient essentiel. Historique des commandes, préférences, fréquence de visite… Ces informations permettent de personnaliser l’expérience, de créer des offres pertinentes et d’automatiser les relances. Les grandes enseignes l’ont compris, mais ces stratégies sont aujourd’hui accessibles à tous. Découvrez 5 actions concrètes pour collecter, analyser et utiliser vos données avec les bons outils (CRM, programme de fidélité, tableaux de bord) et booster durablement votre restaurant.

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Loyalty program

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Customer reviews

ordering kiosk terminal

Marketing campaigns

Loyalty card

Prepaid cards

Click & Collect

Click & Delivery

Tabletop ordering

Food Court

QR Code menu

Payment at table

Google reviews

Digital solutions

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Digital foodservice solutions

Article

9 minutes reading

Franchising: maximize the success of your restaurant network with a multi-brand loyalty card

Purchasing behavior, implementation of targeted marketing strategies... loyalty programs are becoming the best ally of franchise networks. We tell you all about it!

Article

10 minutes reading

Restaurants: how to create an attractive loyalty program?

In 2024, building customer loyalty is not only a smart strategy, it's also an economic necessity to ensure restaurant sales. We tell you all about it!

Article

10 minutes reading

Food Court: 5 digital solutions to optimize your management

Order kiosks, QR codes, loyalty programs, marketing campaigns... We tell you all about these new digital solutions that improve the customer experience and simplify the organization of your Food Court without altering the DNA of the venue!

Article

8 minutes reading

7 advantages of the digital loyalty card in restaurants

Say goodbye to stampable loyalty cards! The digital loyalty card is coming into its own, and your customers won't be able to do without it. And neither will you... Here are 7 good reasons to dive in.