The blog

Whether you're an independent or a chain, you don't have the same constraints or the same priorities. And yet, many restaurants apply the same digital recipes, without asking themselves if they fit their reality. In this article, we sort out the differences. We show you why the same tool can work very differently, depending on your organization, your resources and your objectives. Customer experience, management, loyalty: the issues are shared, but the needs are not. If you're looking for useful, well-thought-out solutions for your day-to-day business, this article is for you.

Valentine's Day, back-to-school, Christmas, Mother's Day... These dates punctuate the year, but are you sure you're making the most of them to keep your customers coming back? In this article, we share with you 10 ideas for loyalty campaigns that are easy to set up, designed for restaurants, and activated at the right time. You'll find examples, ready-to-use messages, targeting tips... and even a few time-saving automation tips. It's content you'll want to bookmark, so you never miss another opportunity to strengthen the bond with your customers.

Some customer irritants go completely unnoticed... until the day they take a toll on your business without warning.
Poorly-structured menu, lack of Click & Collect, wobbly interface, lagging loyalty... It's not always the big failures that drive your customers away, but an accumulation of details that are invisible on the team side, but very visible on the customer side. In this article, we take a look at 8 common mistakes that you may be making without realizing it, with examples, their direct impact, and above all, solutions for correcting them easily. If you want to improve your customer experience without redoing everything, this is the place to start.

In France, over 6 million employees use meal vouchers every working day. On average, they spend €13 per meal, with up to €25 authorized since 2022. A real lever for establishments with a busy lunchtime clientele. But you still need to know the rules: daily ceiling, authorized days, eligible products, paper or card format, possible controls... We take a look at what you're entitled to do, the steps you need to take to accept them, the mistakes to avoid and the best practices to make the most of them in your day-to-day business.

Looking to buy new equipment without blowing your budget? Refurbished equipment may seem like a good option. But in the foodservice sector, a kiosk that crashes in the middle of service can be costly: lost orders, irritated customers, staff under pressure.
In this article, we take a look at the 5 most common mistakes made when buying a refurbished order terminal. Reliability, software compatibility, warranty, hidden costs, upgradability... we'll help you sort them out before you take the plunge. A useful guide to avoid unpleasant surprises and make the right choices from the outset.

SMS is one of the most effective channels for building customer loyalty in the foodservice sector: fast, direct and with an unbeatable open rate. Used properly, it can bring back a customer after a first visit, enhance the value of a regular or fill a gap in service. In this article, we share 10 concrete examples of SMS marketing to adapt to your objectives. Flash offers, relaunches, loyalty rewards, sponsorship... each message is designed to be actionable and easy to implement. Whether you're just starting out or looking to refine your strategy, these ideas will help you strengthen the bond with your customers.

Do you run a bowling alley, karaoke bar or multi-activity complex? Are you looking to build customer loyalty without blowing your marketing budget? In this article, we show you how the most profitable leisure complexes are using digital to automate, personalize and better manage their day-to-day business. Loyalty program, sponsorship, CRM, targeted notifications: 4 concrete features to turn a visit into regular income. Fewer acquisition costs, more repeat business, and a customer base that works for you. Ready to see how digital can simplify your life? Click here to find out.

+10 to +30 % on the average bill: that's what restaurateurs equipped with autonomous ordering tools are seeing. There's no need to force a sale, just leave the customer alone. When they order at their own pace, without pressure or judgment, they enjoy themselves. He explores, adds an extra, completes his menu. In this article, we show you how well-configured kiosks and QR codes can transform your sales. A must-read if you're looking to sell more, without doing more.

Automation has become a key lever for franchises, whether they have 5 or 500 points of sale. Order terminals, QR codes, automatic stock management... These tools are no longer reserved for large groups. 88 % of franchisees already use digital solutions, and 77 % report a positive impact on their business. But for automation to be effective, it needs to be well chosen and implemented. In this article, discover the best solutions, the mistakes to avoid, and the essential steps to make your network's digital transition a success.

Big parties are good for the bottom line... but can be a bit chaotic to manage in a rush. Orders taken in several instalments, dishes sent out out of sequence, bills impossible to divide... What if all this was (finally) made simple? With QR Code grouped ordering and split payment, there's no need to go back and forth and make endless calculations. Everyone orders and pays on their own, service runs more smoothly, and customers leave delighted. Find out how to optimize group management and turn every large gathering into a profitable opportunity.

Customer reviews play a key role in a restaurant's success: they influence footfall, referencing and the confidence of future customers. But getting spontaneous feedback isn't that simple: most satisfied customers leave without leaving any. How can you collect more reviews without being intrusive? QR codes, automated e-mails, rewards, gamification... There are effective methods for encouraging feedback and improving your online reputation.
In this article, we share 5 concrete strategies for maximizing your reviews and attracting more customers. Simple, effective and applicable right away!

A packed lunchtime service, a full house in the evening... but between 2pm and 6pm (and on Monday evenings), it's dead calm. Rather than suffer these lows, why not exploit them to attract new customers and boost your sales?
In this article, we share 5 concrete, easy-to-implement strategies: telecommuting, afterworks, targeted offers... Proven solutions to fill your restaurant when most establishments are idling.
Don't let off-peak hours put the brakes on your business: boost your footfall without excessive effort!