The blog

It's back to school time! And when it comes to catering, this is often the time when everything comes into play: relaunching regulars, adjusting the menu, getting the team back into the swing of things and preparing for the final months of the year. To help you get off on the right foot again, we've listed the key actions to activate between the end of August and mid-October: KPI analysis, menu reengineering, optimized customer pathways, voucher-compatible offers, digital tools (ordering, payment, loyalty), targeted marketing actions and indicators to monitor. A concrete, actionable checklist to save time, protect your margins and prepare for a solid year-end.

Summertime is a busy time of year in every restaurant sector. But this peak in business also brings its share of problems: staff shortages, long waits, kitchen errors, complicated customer paths, customers who don't stay loyal after their visit... And what you miss in July and August, you can't make up for later. In this article, we take a look at the 5 most frequent problems during the high season (by type of establishment), with concrete solutions to limit losses, relieve your teams and make the most of this decisive period.

Sending a marketing e-mail is simple on the surface. But if you want to send an e-mail that makes you hungry for more, that you can read all the way through and that encourages you to order or book, you've come to the right place. In this article, we show you in 5 steps how to write clear, useful and effective e-mails: eye-catching subject line, content readable in 5 seconds, well-chosen visuals, CTAs that make you want to click and tracking of the right indicators. Whether you run a restaurant, a food court or a delivery service, you'll find here everything you need to improve your campaigns without spending hours on them.

Why does a customer willingly add a €2 cookie when paying online but hesitate to take a dessert at the table when the waiter suggests it? Why does contactless payment increase sales by 15% compared with cash? Behind these reactions lie well-known psychological biases: the pain of payment, loss aversion, social proof, the surprise effect... In this article, we show you how to activate them (with finesse) to smooth the experience, boost your sales and reinforce loyalty. All without overloading your teams.

Dark kitchen, food court, vente à emporter… Ces formats se multiplient, mais lequel choisir pour rester rentable et agile en 2026 ? Coûts, organisation, outils à prévoir : on passe tout au crible pour vous aider à y voir clair. Que vous lanciez un nouveau concept ou que vous cherchiez à optimiser l’existant, cet article vous donne les clés pour choisir un modèle rentable, adapté à votre fonctionnement… et à vos clients. En bonus : les points à surveiller, les erreurs à éviter, et des pistes concrètes pour structurer votre activité avec les bons outils. À lire avant de vous lancer.

Have you set up a loyalty program, but don't know if it really works? Or are you still hesitating to launch one? This guide will help you take stock.
We review what works (and what's best to stop), which tools to use according to your format, the right times to collect data, and 5 automations to activate tomorrow.
Bonus: a clear checklist for structuring your loyalty strategy step by step, and making it a real driver of profitability for your restaurant.

Stamped loyalty cards have had their day. Forgotten, lost or unused, it no longer meets the expectations of your customers, nor the realities of the field. In 2025, building loyalty effectively means relying on data. With a digital system, you can identify your customers, automate reminders, personalize your offers... and finally know what your program is earning you. There's no need to work in the dark: you can track, adjust and build lasting loyalty. In this article, we show you how to say goodbye to paper and turn loyalty into a real lever for increasing your sales.

In 2025, if you don't understand your customers, you run the risk of losing them. And yet, your data is already there, right in front of your eyes. Order history, times spent, food preferences, channels used... You just need to know what to do with it. We show you how to transform this information into concrete actions, without complicating your daily routine. The aim: to make better decisions, sell better, and regain control of your business.

In the restaurant business, volume is no longer enough. Even with a full house, margins melt away and teams burn out. The real lever today is the average basket. With just €2 more per ticket, you can generate €2,000 more in monthly sales, without recruiting new staff or complicating the day-to-day running of the restaurant. In this article, we show you how to do it, by activating the right levers: order flow, well-placed offers, digital tools and loyalty.

Are you on the home stretch before your establishment opens? Now's the time to think about your opening party. In this article, you'll find 8 concrete ideas for making a success of your opening night: attracting people from the start, creating a real moment, capturing your first contacts and launching a loyalty dynamic. These easy-to-implement actions are designed for restaurateurs who want to make a lasting impression from the very first service, without spending weeks on it or blowing their budget.

Whether you're an independent or a chain, you don't have the same constraints or the same priorities. And yet, many restaurants apply the same digital recipes, without asking themselves if they fit their reality. In this article, we sort out the differences. We show you why the same tool can work very differently, depending on your organization, your resources and your objectives. Customer experience, management, loyalty: the issues are shared, but the needs are not. If you're looking for useful, well-thought-out solutions for your day-to-day business, this article is for you.

Valentine's Day, back-to-school, Christmas, Mother's Day... These dates punctuate the year, but are you sure you're making the most of them to keep your customers coming back? In this article, we share with you 10 ideas for loyalty campaigns that are easy to set up, designed for restaurants, and activated at the right time. You'll find examples, ready-to-use messages, targeting tips... and even a few time-saving automation tips. It's content you'll want to bookmark, so you never miss another opportunity to strengthen the bond with your customers.