The blog

Do you run a bowling alley, karaoke bar or multi-activity complex? Are you looking to build customer loyalty without blowing your marketing budget? In this article, we show you how the most profitable leisure complexes are using digital to automate, personalize and better manage their day-to-day business. Loyalty program, sponsorship, CRM, targeted notifications: 4 concrete features to turn a visit into regular income. Fewer acquisition costs, more repeat business, and a customer base that works for you. Ready to see how digital can simplify your life? Click here to find out.

+10 to +30 % on the average bill: that's what restaurateurs equipped with autonomous ordering tools are seeing. There's no need to force a sale, just leave the customer alone. When they order at their own pace, without pressure or judgment, they enjoy themselves. He explores, adds an extra, completes his menu. In this article, we show you how well-configured kiosks and QR codes can transform your sales. A must-read if you're looking to sell more, without doing more.

Automation has become a key lever for franchises, whether they have 5 or 500 points of sale. Order terminals, QR codes, automatic stock management... These tools are no longer reserved for large groups. 88 % of franchisees already use digital solutions, and 77 % report a positive impact on their business. But for automation to be effective, it needs to be well chosen and implemented. In this article, discover the best solutions, the mistakes to avoid, and the essential steps to make your network's digital transition a success.

Big parties are good for the bottom line... but can be a bit chaotic to manage in a rush. Orders taken in several instalments, dishes sent out out of sequence, bills impossible to divide... What if all this was (finally) made simple? With QR Code grouped ordering and split payment, there's no need to go back and forth and make endless calculations. Everyone orders and pays on their own, service runs more smoothly, and customers leave delighted. Find out how to optimize group management and turn every large gathering into a profitable opportunity.

Customer reviews play a key role in a restaurant's success: they influence footfall, referencing and the confidence of future customers. But getting spontaneous feedback isn't that simple: most satisfied customers leave without leaving any. How can you collect more reviews without being intrusive? QR codes, automated e-mails, rewards, gamification... There are effective methods for encouraging feedback and improving your online reputation.
In this article, we share 5 concrete strategies for maximizing your reviews and attracting more customers. Simple, effective and applicable right away!

A packed lunchtime service, a full house in the evening... but between 2pm and 6pm (and on Monday evenings), it's dead calm. Rather than suffer these lows, why not exploit them to attract new customers and boost your sales?
In this article, we share 5 concrete, easy-to-implement strategies: telecommuting, afterworks, targeted offers... Proven solutions to fill your restaurant when most establishments are idling.
Don't let off-peak hours put the brakes on your business: boost your footfall without excessive effort!

What's in store for the foodservice industry in 2025? From AI revolutionizing the customer experience to the comeback of dark kitchens, personalized menus and sustainable food, the sector continues to transform. Discover the major trends that will shape the year ahead: technological innovations, new customer expectations, business strategies... This guide gives you all the keys you need to anticipate developments and prepare the future of your establishment. A must-read if you want to stay ahead of the curve (and even ahead of the game)!

How can you meet the ever-increasing expectations of your customers in 2025? Speed, fluidity, personalization: we share with you concrete solutions, already adopted and approved by restaurateurs, to transform every visit into a memorable experience. Order kiosks, QR codes, digital tools... These technologies will help you simplify management, increase customer satisfaction and build long-term loyalty. No pointless theory, just strategic tools to help your restaurant evolve and stay competitive. Ready to take action this year? This article is for you!

Satisfy customers, optimize service, increase sales... All while remaining profitable and staying ahead of the competition. There's nothing easy about the day-to-day running of a restaurant. What if digital solutions could help you master it all? They simplify your management, boost your revenues, build customer loyalty and give you an edge over your competitors. In this article, we reveal the 7 key benefits of digital: immediate gains, better organization and results that are visible from the very first service.

Do you think a customer enrolled in your loyalty program is bound to come back? Not so fast! Did you know that the French subscribe to an average of 7 loyalty programs, but only use one or two of them? Don't let your customers miss out on yours! In this article, discover concrete strategies to keep them coming back: segmentation, automation, targeted promotions and much more. Each tip can turn your subscribers into loyal regulars. Click now and boost your revenues today!

Running a restaurant with poorly connected tools means wasting time, accumulating errors and exhausting your teams. Worse still, your customers feel these shortcomings, and that can cost you dearly. But there is a solution: the all-in-one solution. Centralize your operations, connect your data and deliver a seamless experience for your customers and your teams. In this guide, discover why digitalization is essential in 2025, the benefits of a 360° solution, and how it can transform your business, whatever your type of restaurant.
Don't let your competitors get ahead of you: optimize your management today.

Dark kitchens are redefining the restaurant business, and digital tools are driving it forward. Learn how to choose the best solutions to optimize your operations: ordering platforms, loyalty programs, logistics integration. Obypay offers a 360° service designed for your success.