
The impact of order terminals on customer behavior: key facts and figures
Gone are the days of the simple alternative to the cash register: ordering kiosks are profoundly transforming customer behavior. Less hesitation, more freedom, more spontaneous food choices... and a direct impact on the average shopping basket. Why do customers dare to buy more extras on a kiosk? How does the layout influence their decisions? And above all, how can these levers improve a restaurant's customer experience and profitability? From psychology to UX and figures, this comprehensive guide deciphers everything you need to know about the effect of kiosks on shopping habits.