Le Palais Nancy: A hybrid food court for entertainment and catering

The project phase initiated in 2020 by the Deromedi group, owner of Nancy's former Palais des Congrès, was to turn the Nancy Palace an extension to a shopping mall located next to the future site. Initially conceived as a shopping mall, covid and changing consumer habits have reoriented the project towards a hybrid model: a place offering a multitude of activities and aimed at families and groups of friends to have a good time.

The Palais offers a variety of activities to appeal to the widest possible audience: virtual reality games, escape games, karaoke, blind tests, broadcasts of sporting and cultural events and much more. 

On the catering side, a food court brings together several brands offering a variety of cuisines. These include three franchises : Emilie and the Cool Kids, Bioburger and La Pizza de Nico. The Craft Bar, meanwhile, offers craft beer on draught, cocktails and boards to share, while managing the outdoor food truck "Le Palais à Roulettes". The latter offers a wider range of sandwiches, as well as "Patates Chaudes", potato trays with melted cheese and charcuterie, perfect for cooler days.

For Le Palais, it was essential to benefit from a single interface that would enable orders to be taken simultaneously across several banners in a simple manner. The Deromedi group therefore called on Obypay to set up control terminals.

These kiosks or order pads, essential to this concept, allow customers to easy ordering with various brands, whether in the food court, karaoke rooms, virtual reality floor or coworking area. Thanks to these tools, Le Palais is able to manage orders unifiedreducing queues and offering a smooth ride.

To take the food court experience a step further, an interior and exterior system of geolocated easelsinterfaced with Obypay, enables service teams to pinpoint the exact location of customers so that they can serve them at the table.

Obypay's multi-basket solution makes it possible to browse the menus of several chains, add products to a single basket, place a single order and make a single payment. Thanks to integration with the Palais Nancy's four different POS software packages, Obypay then distributes orders and payments to each of the outlets.

The Palais has also integrated QR codes in areas such as the food court and certain activity rooms. Customers can order and pay directly from their table, without having to move. This solution adds a dimension of convenience and speed that considerably enhances the customer experience.

This device simplifies not only makes it easier to place orders, but also reduces queues. It's an ideal solution for groups or families with varied desires, as everyone can order at your own pace. The multi-basket functionality, also available for orders placed via QR code, offers the best customer experience.

Today, 41% of consumers have used the Click & Collect, or a increase of more than 10% by 2020. It's a major tool for generating orders, simplifying the organization of your business and increasing the average ticket thanks to product push suggestions.

Le Palais naturally decided to implement a Click & Collect solution, which should be available by the end of the year. By integrating this new sales channel into its current offering, the food court will have an additional asset with which to respond to customer demand, thereby capturing a new audience and building loyalty.

Click & Delivery, more commonly known as "home delivery", also represents numerous opportunities for a food court. This home delivery service is also part of Le Palais' roadmap, and should be available in early 2025. By adding a new string to its bow, Le Palais will be able to increase its catchment area, attract new customers and meet the demands of its existing customers.

Customer loyalty is a strategic lever for food courts, as it not only guarantees repeat visits, but also creates a lasting relationship between the venue and its customers. 

In fact, a Harvard Business Review study shows that an increase in loyalty of just 5% can increase profits from 25% to 95%, of its direct economic impact. 

For Le Palais, the loyalty program was rolled out in several stages. Every customer who discovers the space quickly embraces the concept and the program, attracted by the benefits and recognition that loyalty can bring. This is a priority that the team wishes to develop further, with a promise of enhancing the customer experience and enhance the value of our regulars.

Obypay's loyalty program is particularly interesting for Le PalaisThis is why we have made events a central part of our offering. With access to its customers' e-mail and telephone contact details, the group can share news and events organized throughout the year. These events are a lever for discovering the site, creating commitment and encouraging interaction between employees, the Palais and customers.

Welcoming thousands of people every week is a major challenge when it comes to guarantee a flawless customer experience. Le Palaisthanks to the many digital solutions it has set up with Obypay, has the capacity to handle such volumes.

Omnichannel services enhances image of the Palais brand, making it a benchmark for entertainment and dining. The introduction of Click & Collect / Delivery will also attract a broader customer base, offering consumers additional order-taking levers and greater brand awareness. 

Would you like to offer a unique and innovative customer experience, perfectly suited to food courts? That's why here. One-stop ordering and payment, omnichannel experience, multi-brand loyalty cards: the winning tools to meet your needs!

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