Bowling: 3 essential digital solutions to transform your business
04 October 2024
Bowling is more popular than ever! Between games with friends, afternoons with the family and birthday parties full of strikes (or spares, we won't judge), it's the perfect place to have fun and relax.
But while your customers love to play, they're less keen on waiting to order or digging through their bags to find their loyalty cards. Fortunately, we've got just the thing to make their experience as smooth as a well-mastered throw (I promise, no more puns).
In this article, we reveal 3 essential tools to boost your sales while offering your customers a unique experience. The program includes intuitive order terminals, digital loyalty programs and flexible prepaid cards, not to mention a little bonus to maximize your sales!
01. Control terminals: a seamless experience
Visit control terminalsalso known as control panels, have become a must-have in the restaurants and leisure centers. With a wide variety of models to suit your needs (size, price, features), you're bound to find a solution that meets your expectations.
By placing them next to the pistes, you allow your customers to place orders without having to interrupt their game. It's simple, effective and, above all, makes the experience much more fluid and user-friendly.
The benefits for the plant: headache-free efficiency
✔ Time saving : orders are sent directly to the kitchen via cash register software. As a result, your team can concentrate on service rather than running between lanes to take orders from players.
✔ Increase in sales : kiosks offer the possibility of suggesting additional products, which makes a big difference to the average ticket (stick around until the end, we'll tell you how to increase your average basket to +30% !)
✔ Resource optimization : fewer staff needed to take orders, which is a major advantage in busy periods or when the market is slow. in a context of labor shortage.
Customer benefits: comfort and speed
✔ Total autonomy : there's no need to leave the track to order. Your customers can place an order in just two clicks, without interrupting their game.
✔ Intuitive interface : easy to use, the terminals are accessible to all, even to customers who are less familiar with technology.
✔ Instant payment : once the order has been placed, payment is made directly at the terminal. No more long waits to pay at the end!
With the control terminalsYou'll boost the customer experience while optimizing the management of your establishment, a winning investment on all fronts.
Would you like to find out more about order terminals? We've put together a selection of our best articles:
➜ Guide: everything you need to know about ordering kiosks in fast-food restaurants
02. The digital loyalty program: turn occasional customers into regulars
A good loyalty programIt ensures that your customers keep coming back. And not only does it please your customers, it boosts your revenues.
The icing on the cake: no more lost or forgotten plastic cards at the bottom of the bag!
The benefits for the company: effortless loyalty 2.0
✔ Guaranteed customer return : With each visit, your customers earn points or euros, which they can convert into discounts or free games. The result: they come back again and again.
✔ Customer knowledge : All these loyalty data are centralized in your database. Perfect for analyzing habits and personalizing your marketing campaigns (by SMS or email). You'll know your customers better than ever!
✔ Targeted marketing actions : There's no need to guess what you like: you can send ultra-personalized offers according to each customer's taste. Gone are the days of generic promos, replaced by efficiency.
Customer benefits: rewards that keep customers coming back for more
✔ Easy points accumulation : Each visit earns them points or euros that they can spend in your bowling alley. The system is simple: the more they play, the more they win!
✔ Attractive offers : A discount on drinks for 100 points? A free game for 200 points? The digital loyalty program turns every visit into an opportunity to win something.
✔ No more cards to lose: Everything is digital! Customers no longer need to bother with paper loyalty cards. Everything is accessible from their smartphone, simply and efficiently.
With a digital loyalty program, you can do double duty: you increase customer loyalty and sales. And all without effort.
Find out more about digital loyalty program ?
➜ 7 advantages of digital loyalty cards in the restaurant business
03. Prepaid cards: attract new customers and build loyalty
Too often underestimated, prepaid cards are your best allies in building customer loyalty and attracting new ones.
They offer incredible flexibility and can be adapted to any situation: a gift idea for a birthday, a tip to avoid queuing or a trick to manage your budget. In short, a discreet but highly effective marketing tool.
The benefits for the establishment: greater loyalty and guaranteed income
✔ An all-in-one solution: Prepaid cards can be used for everything your establishment has to offer, from bowling to snacks and drinks. Whether you use a Self ordering kioska QR code or at the counter, they integrate perfectly with your payment system.
✔ Increase in sales : Gift cards are often used as birthday presents or advance purchases, guaranteeing you an influx of cash before the customer even sets foot in your establishment. It's an ideal way to generate future income today.
✔ Simplified management : No need to chase receipts or manage discounts by hand. With a prepaid card, everything is already credited and managed directly from your point-of-sales software. You can even track who has an active card and adjust your marketing campaigns in operation.
The benefits for customers: freedom and flexibility
✔ The perfect gift: Whether it's for a birthday, Christmas or just to give pleasure, gift cards are an easy and popular option. Customers can treat their nearest and dearest to a game of bowling or a drink, all without making a mistake.
✔ Simplicity and practicality: No need to take out your credit card for every order. Customers can top up their cards in advance, and even directly from the order desks located near the slopes. They pay simply, without having to take out their wallet or wait at the counter.
✔ Versatile use : Prepaid cards work for everything: drinks, snacks, bowling... They make your customers' experience smoother and more enjoyable, because they can pay for everything at once, wherever they are in your establishment.
It's a real boost to your sales, while offering your customers a practical and popular solution.
Best practice example: Bowling 1055
Visit Bowling 1055 has introduced a prepaid card, the card 10.55This card offers a series of exclusive advantages and preferential rates to build customer loyalty while boosting revenues. Accessible free of charge, the card allows members to top up their kitty with attractive bonuses, such as €55 credit for every €50 deposited, or €120 for every €100. This system encourages customers to come back and spend more.
In addition to advantageous top-ups, members benefit from regular discounts, such as free bowling on Mondays and Wednesdays, and special offers on Thursdays with discounts on Gold Passes. The card can also be used for virtual reality games, the Laser Game, as well as the brasserie and birthday packages.
Another highlight: members can use their 10.55 kitty to book directly online, facilitating access to bowling activities. With this prepaid card, Bowling 1055 maximizes customer loyalty while offering flexibility and attractive benefits.
(Bonus) Focus on the product push functionality: maximize your sales with a powerful tool
The push product feature is thea discreet but formidable ally to boost your sales. Integrated with control terminals or to menus accessible via QR codeIt allows us to suggest products to our customers in real time, at just the right moment.
It's a bit like having a digital waiter whispering in your customers' ears, "How about a little dessert with that?"
The benefits for your business: effortless sales boosts
✔ Increase in average basket : With well-placed suggestions along the purchase path (such as a large fry instead of a medium-sized one), you can easily encourage your customers to add extras to their order. The result: a rising average shopping basket!
✔ Offer customization : Pushes can be adapted to suit the customer's choices. For example, if they order a burger, the kiosk can suggest a drink or milkshake that goes perfectly with the dish.
✔ Additional sales without pressure : Unlike someone who might insist on it, the product push is discreet and non-intrusive, enhancing sales while respecting customer comfort.
"Today, thanks to the Obypay solution, we make 50% of the bar's sales on tablets. We have seen an increase in the average basket per customer of over 30%.""Julien, Factory Bowling Manager
Customer benefits: relevant, practical suggestions
✔ Relevant offers: The product push is not there to annoy, but to suggest timely options. If a customer orders a burger, offering an extra drink or sauce is an idea they might find convenient.
✔ Simple and time-saving: Suggestions appear directly on the order screen, so customers don't have to search through the entire menu. One click and the order is complete.
✔ Engaging benefits: Customers can benefit from special promotions or combo offers thanks to product pushes, allowing them to discover new products while saving money.
The product push functionality offers a clever, unobtrusive approach to increasing sales while enriching the customer experience.
It's that little bit extra that makes all the difference, both to your sales and to your customers' satisfaction.
Ready to take your bowling to the next level?
Whether you're looking to streamline orders, build customer loyalty or boost sales, our solutions are tailored to your needs, whether you're an independent business or an leisure chain.
➜ Discover the Factory Bowling success story How they transformed their business with tailor-made digital solutions.
