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Families weigh heavily in the restaurant business: more than one meal in two is shared with children, and this figure rises to 67% in the 35-44 age group. Yet many establishments still neglect this audience. Parents want restaurants where everything is simple: a clear children's menu, quick ordering, a stress-free experience. Meeting these expectations means building a loyal clientele who will come back and recommend your address. In this article, we give you the keys to promoting your kid-friendly offer and winning over families over the long term with the right digital tools.

Launching a loyalty program means thinking about your marketing campaigns and customer relations. But behind every piece of customer data lies a major issue: the RGPD. This regulation frames the way you collect, store and use your customers' information. Neglecting it means risking heavy fines and, above all, losing their trust. In this article, you'll find the basics to know, the risks to avoid and the criteria for choosing a loyalty partner that enables you to remain compliant while gaining in efficiency.

We're hearing more and more about automation in the catering industry. But what difference does it make to the day-to-day running of a restaurant? Behind this sometimes vague term, there are some very practical realities: delegating certain stages of the ordering process, streamlining service, reducing errors and freeing up staff time. And it's not just for fast-food restaurants: brasseries, food courts, bars and bakeries are also concerned. In this article, we take a look at what you can automate, the tools available and the criteria for choosing the solution best suited to your establishment.

What's the difference between a successful restaurant and one that's struggling to fill up? The customer experience.
The "old-fashioned" restaurant experience, where all you had to do was serve a good meal without too much waiting, no longer appeals. Today, the experience encompasses everything: speed of service, quality of the meal, personalization, and even what happens after the customer has left the table.
But in practice, maintaining this level of experience is not easy.
In this article, we take a look at 5 common room mistakes and, above all, how to avoid them to offer your customers a smooth, positive and memorable experience.

What if digitizing your front-of-house order-taking could become your best asset for streamlining service, saving time and relieving your teams? In this guide, we share with you a clear, operational checklist for structuring your order process, without forgetting anything. Which solutions should you choose? How should roles be organized? What information should flow between tools?
From equipment to the field, via flows and data: everything you need to ensure that digital really does simplify your daily life, right from the very first service.

In France, over 6 million employees use meal vouchers every working day. On average, they spend €13 per meal, with up to €25 authorized since 2022. A real lever for establishments with a busy lunchtime clientele. But you still need to know the rules: daily ceiling, authorized days, eligible products, paper or card format, possible controls... We take a look at what you're entitled to do, the steps you need to take to accept them, the mistakes to avoid and the best practices to make the most of them in your day-to-day business.

How do really successful restaurants stay the course, even in highly competitive areas? Spoiler: it's not just a question of cooking. Organization, automation, customer knowledge, a fluid experience, a well-planned strategy... In this article, we review the 5 concrete pillars that enable a restaurant to remain successful, day after day. No magic recipes, just simple, tried-and-tested practices applicable to all restaurant formats. Do you want to structure your business, improve efficiency and better manage your growth? You've come to the right place.

83 % of French people have changed their diet in the last two years, for ethical, environmental or health reasons. As a result, personalized meals are becoming a new standard in the foodservice industry. Intolerances, diets, convictions... your customers want to be able to choose. And if you don't offer a minimum of flexibility, you risk losing them. In this article, we'll help you structure a made-to-measure offer without disrupting your kitchen: customer expectations, modular menus, digital tools... everything you need to know to integrate personalization without weighing down your service.

Too many restaurateurs are still navigating with a cash register on one side, a loyalty program on the other, a CRM tool on top, and email software for good measure.
On paper, each tool does its job. But in reality, you spend more time putting the pieces back together than managing your customer relationships: exports, re-entries, marketing actions that are complicated to implement... By grouping everything in a single tool, you simplify your day-to-day work.
Data flows, reminders are triggered automatically, and the customer experience remains seamless, from the first visit to the next.
No more Excel spreadsheets or manual imports: everything is connected, in real time.

Stand-by-stand checkouts, cash registers that don't communicate, printers in a mess... In a food court, the accumulation of equipment can quickly slow down management. In this article, we share with you concrete solutions for pooling equipment, simplifying the customer experience and keeping a clear overview of all stands. Multi-brand ordering, grouped payment, streamlined production: everything you need to lighten your infrastructure without losing efficiency. Whether you're planning to open a new store or are in the midst of a major reorganization, you'll save time, space... and clarity.

With contactless payment, cash tips are melting away. Not because customers don't want to give, but because they don't know how.
Where teams used to receive up to 20 % of the bill in tips, they now receive just 3 % on average. And yet, 85 % of French people say they leave tips in restaurants... whenever possible.
The real brake? Lack of change. 35 % don't tip for lack of change, while 71 % would like to be able to tip by card. In this article, we review the best practices for reintegrating tipping... and even increasing it!

+10 to +30 % on the average bill: that's what restaurateurs equipped with autonomous ordering tools are seeing. There's no need to force a sale, just leave the customer alone. When they order at their own pace, without pressure or judgment, they enjoy themselves. He explores, adds an extra, completes his menu. In this article, we show you how well-configured kiosks and QR codes can transform your sales. A must-read if you're looking to sell more, without doing more.