
Self-ordering vs. traditional ordering: which solution best meets customer expectations in 2025?
Self-ordering or traditional ordering: which option really meets customer expectations in 2025? Some want a waiter on hand to advise them, while others prefer to place their order in a matter of seconds via a kiosk or QR Code. For restaurateurs, the challenge is to find the right balance between digitalization and customer experience. Less waiting, fewer errors, greater efficiency: self-ordering is the way forward, but is it right for every establishment? Advantages, limitations, impact on profitability... We take a look at the best strategies for optimizing your service and meeting customer expectations.