The health crisis: the right time to digitalize your restaurant
August 01, 2021
No date has yet been set for the reopening of the restaurants, but one thing is certain: reception, service and payment will have to be rethought from the outset. As we saw after the first confinement, the new best practices are now converging towards a sharp reduction in movements inside the restaurant and a maximum limitation of contacts. The aim is to prevent restaurants from becoming a place where the virus is actively circulating.
As we all know, it's a real headache for restaurateurs. It's hard to reconcile the need to maintain barrier measures while still fulfilling their mission of ensuring that people have a good time. Here again, as we saw during the first confinement, restaurateurs really played the game as much as they could. Markings on the floor, regular disinfection of paper cards, distancing of tables. Unfortunately, this wasn't enough, and now it's time to anticipate the second reopening of the restaurants. Digital technology can help the restaurateur to maintain the application of barrier gestures in his restaurant, while maintaining the customer's pleasure.
Why is it important to digitalize your restaurant?
The reason is quite simple: the customer's smartphone alone, with its many functions, will considerably reduce the number of trips to the restaurant.
But that's not all. It also has the brilliant functionality of reading QR codes, which makes it a great ally in these times when regular disinfection of paper cards adds extra work.
How do you digitize your restaurant?
As you can see, customers will be able to discover your menu on their smartphones by means of a QR Code menu. No need to disinfect paper menus.
Let's talk about ordering and payment. In some restaurants, you have to stand up to order or pay. Today, this is no longer possible (at least for the time being). You can't increase your payroll to change the way your restaurant is run.
A solution: the QR code menu and ordering/payment at the table
With this QR code, you can activate the ORDER FORM and payment via your customers' cell phones. In concrete terms, customers scan the QR code, see a photo of your menu, place their order and pay by credit card, all without having to leave their table.
As far as organization is concerned, don't worry, nothing changes. For each order, production slips are printed at the various stations (bar, kitchen, cash desk). All that's left for your team to do is handle the consumption.
Control terminals
They've become a fixture in restaurants and even fast food outlets: order terminals.
Streamline the customer journey, highlight your menu, connect to your POS software, integrate with your loyalty program, increase average shopping basket, ... a control terminal in a restaurant has many advantages!
Digital, a long-term ally :
The health crisis is shaking up codes in many areas, including the catering industry. It's important to understand that mobile ordering and payment at the table won't just help you through this difficult period. It's an excellent way of improving your profitability over the long term. In fact, ordering and payment at table via mobile will reduce customer waiting times and thus encourage additional sales, as well as optimizing your payroll.
