Leisure complex: 4 digital features to build customer loyalty
02 May 2025
In a leisure complexattracting people isn't enough. What really counts is getting them to come back.
Karaoke, trampoline, bowling, arcade, food court... As the offer diversifies, so do the customers. But loyalty is no longer based solely on the quality of the on-site experience. It can also be built between two visits, thanks to the right digital tools.
An integrated loyalty program, a simple sponsorship system, targeted campaigns, well thought-out notifications... These are the kinds of levers that today make it possible to maintain the link, increase the average basket, fill empty slots, and fine-tune your business.
In this article, we take a look at 4 features that are transforming a simple visit into a lasting relationship. And, on the manager's side, they allow him to make every customer more profitable, automate reminders, and gain greater visibility of your data.
1. Without a loyalty program, how can you expect regular returns?
Without a solid loyalty program, every visit is a one-off sale. You spend time and money acquiring customers, without capitalizing on their return.
Set up a simple, integrated loyalty program allows you to :
➜ Create a real recurrence dynamic and shorten the time between two visits: by offering benefits that are quick to achieve, you can increase the frequency of visits without forcing them.
➜ Increase average expenditure: a loyal customer spends an average of 67% more a new customer
➜ Reduce your dependence on costly acquisition campaigns : every loyal customer saves you money.
➜ Simplify multi-activity management : a single program for all your activities avoids complexity and multiplies points of engagement.
➜ Collecting useful data : each passage enriches your customer base to better understand purchasing behavior.
The best leverage : a program visible everywhere (Click & Collect, terminal, QR Codeand can be used in a matter of seconds. The easier it is for your customers, the more they activate it. The more they activate it, the more your sales will follow.
Want to find out more? Discover our resource ➜ Restaurants: how to create an attractive loyalty program?
2. What if your customers became your best ambassadors?
A satisfied customer talks. A loyal customer recommends. But without the tools to encourage it, this potential remains largely under-exploited.
Setting up a digital sponsorship program allows you to :
➜ Activate natural recommendation : a happy customer just needs a little push to tell their friends and family about you.
➜ Expand your customer base with no marketing effort : a referral from an existing customer costs 78% cheaper than a customer acquired through traditional campaigns.
➜ Creating a virtuous circle: By rewarding both the sponsor and the sponsored child, you give a concrete reason to bring in new groups of friends, family or colleagues.
➜ Strengthening loyalty: a customer who recommends is a customer who makes a lasting commitment to your complex.
A good sponsorship program relies on two things: a clear and immediate reward (discount, gift, bonus points) and maximum ease of use.
The aim is to make your customers want to talk about it without even thinking about it.
3. No more generic newsletters, just customized offers
Sending the same email to everyone is easy. But it doesn't work anymore.
Your customers react differently depending on whether they're coming for a padel match, a party or a dinner party. karaoke or a birthday party at bowling. If you talk to them about the wrong offer at the wrong time, you'll miss out.
With the right tools, you can :
➜ Segment your customer base according to their habits : activity, frequency of visits, average shopping basket, date of last visit.
➜ Send targeted messages : a voucher to boost inactive customers, an offer for families on Wednesdays, a bonus for big spenders.
➜ Automate everything: the tool takes care of it for you. You define simple scenarios, and the rest runs itself.
➜ Following what works (or doesn't): opening rates, clicks, bookings... You adjust over time to always communicate the right information to the right people.
The right one CRM tool you can create dynamic segments (e.g. families with children, bowling enthusiasts, customers who have come more than 3 times) and trigger specific tailored campaigns automatically. No need to do everything by hand.
Want to find out more? Discover our resource ➜ 10 examples of catering emails for inspiration
4. Are your customers forgetting you? Stay in their pocket
Even a satisfied customer can quickly move on. He enjoyed the experience, but if he doesn't think of you two weeks later, he won't come back on his own. It's up to you to keep the link alive.
Push notifications, Targeted SMS, automatic reminders... Direct communication tools allow you to remain visible, without being intrusive.
On the manager's side, it allows you to :
➜ Relaunch inactive customers effortlessly : an automatic message after 30 days without a visit can be enough to trigger a new reservation.
➜ Promote your hollow niches : Need to fill a Thursday evening? Send a targeted offer to your regulars.
➜ Create appointments for the year : think birthdays, school vacations, themed events. Every occasion is a good opportunity to remind people that you're there.
➜ Gaining in responsiveness: notifications are instantaneous, so you can adjust in real time to your activity.
The idea is not to bombard, but to send the right message, at the right time, to the right person. And to do that, you need a tool that can manage your mailings with precision, based on your customer data.
A customer who regularly sees you on their phone, a customer who thinks of you when he wants to go out.
Ready to build lasting customer loyalty? Talk to us
At Obypay, we support multi-activity complexes throughout France to simplify management, boost repeat business and turn each visit into a lasting relationship.
Would you like to see how much they earn and what difference it makes to their daily lives?
➜ At 10.55, 90 % of marketing contacts were generated by the dematerialized card.
➜ At Factory Bowling, the average basket has increased by 30% per customer
Do you have a project in mind or questions about setting up these tools? Contact us today.
