France Drive: When digital technology boosts local catering

Born of the ambition to offer a local, high-quality alternative to American channels, France Drive focus on fresh, local ingredients local producers and traditional know-how. With its baker's breads, 100% Charolais steaks and original recipes, the brand has quickly established itself as one of the world's leading bakeries. a reference for burger lovers. France Drive is continuing to expand, driven by a modern vision of fast food that combines user-friendly and manager.

Today, the adventure continues with a food truck and a restaurant in Dijon, as well as a second establishment 50 km away, in the heart of the Côte-d'Or region.

The franchising market continues to expand in France, with significant figures in 2023 2,035 franchise networks, 92,132 franchised outlets, and total sales of 88.49 billion euros. 

The chain restaurant sector stands out in particular, posting record sales of 20.6 billion euros, up 8 % compared to 2022 and almost twice as high as in 2020. These figures reflect the growing appeal of this business model, which gives entrepreneurs the tools they need to succeed. 

To support the growth of France Drive and meet the expectations of an increasingly connected public, Obypay has implemented innovative digital solutions. 

The objective? Facilitate order taking, fluidize restaurant operations and build loyalty customers in search of simplicity and speed. By integrating high-performance tools, France Drive has been able to transform the customer experience while strengthening its internal management.

In a sector where speed and fluidity are essential, France Drive has been able to rely on Obypay digital solutions to simplify ordering and meet the expectations of modern customers. Thanks to high-performance tools, the brand has transformed every stage of the customer experience, whether ordering in-store, takeaway or drive-through.

Control terminals installed at France Drive - 3 drive terminals outdoors, 4 indoors, offer customers a new experience stand-alone and fast to place their order, regardless of their location. They reduce queues and increase service efficiency. 

Here's how they work, depending on their location:

→ Customers can place their orders directly on the external terminal.
→ After paying for their order, they collect their items from the window provided.

This process simplifies the experience for customers in their cars, while maintaining a continuous flow in the drive.

→ Inside, customers order via an order kiosk.
→ After validating their order, they immediately make the payment on the terminal.
→ They then enter their pager number to be alerted when it's time to collect their order.
→ Once the beeper sounds, they can go to the pick-up counter to receive their order.

This system optimizes customer comfort and autonomys, while at the same time enabling better flow management in the room.

With these two types of terminals, France Drive offers an adapted customer path to individual needs and preferences, improving the speed and the fluidity service.

A loyalty program is a major asset for a franchise like France Drive, and more broadly for any restaurant in search of lasting loyalty. By rewarding customers for their visits or purchases, it transforms every interaction into a sales opportunity. strengthen our relationship with them. 

Loyalty helps collect valuable data on consumer habits, making it possible to personalize offers and anticipate expectations.

Digitizing loyalty programs, as is the case at France Drive, is essential for capture your customers' attention and meet their growing expectations in terms of convenience and personalization.

At France Driveorder and menu management is optimized thanks to integration with POS software Zelty. This solution enables efficient centralization of operations, facilitating menu updating and order flow management. With this connected infrastructure, France Drive can respond to a high volume of orders while maintaining a high level of service. fast and precise.

Visit Click & Collect is an essential solution for franchises wishing to combine flexibility for their customers and optimization of their operations. This system enables customers to order online, via a website or app, and then collect their purchases directly from the point of sale, often without having to get out of their vehicle or queue.

When well established, the Click & Collect can also boost the brand's online visibility by improving its referencing and digital presence, while attracting new customers by extending its catchment area.

At France DriveThis option, which is currently being developed, represents an important strategic lever. Its deployment will not only support the company's growth, but also diversify order channels to better meet consumer expectations.

Since its digitization with ObypayFrance Drive posts impressive results. Since opening in MarchThe integration of order terminals has revolutionized order-taking: whether to go (60 %) or on site (40 %), the majority of orders go through these terminals, offering a seamless experience for customers. 

In just eight monthsFrance Drive achieved sales of €600,000, confirming that digitization is the way forward. a powerful lever for maximizing operational efficiency and meet the expectations of local customers.

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