The future of foodservice: how is technology transforming the customer experience?
July 18, 2024
Imagine this: you walk into a restaurant, greeted by a kiosk that takes your order with a simple touch. No more waiting for a waiter, no more misunderstandings, no matter what language you speak.
Restaurants that have set up ordering kiosks are not only seeing an improvement in customer satisfaction, but also an increase in the average basket.
In this article, we explore how technology is revolutionizing the foodservice industry, improving both operational efficiency and the customer experience.
The current state of restaurant technology
Control terminals
Ordering kiosks are becoming essential equipment in trendy restaurants. They reduce waiting times, minimize errors when taking orders, and boost the average bill thanks to automatic suggestions.
Major restaurant chains such as McDonald's were among the first to install ordering kiosks in their establishments. The success of these installations has prompted many restaurants to copy the "McDonald's model", offering a fluid, modern ordering experience. These interactive kiosks enable customers to easily personalize their orders, and even log in with their loyalty account to accumulate points and unlock rewards. Some terminal block systemsThese products, such as those from Obypay, also incorporate a digital kitty reload system: customers can use their kitty to pay for their order. The end result is greater customer satisfaction and increased loyalty.
SaaS platforms
SaaS platforms offer a centralized system for efficiently managing all points of sale. These platforms streamline operations, provide valuable business information and enable centralized operational management. Restaurants using SaaS platforms can track performance in real time, generate analytical reports and seamlessly manage multiple locations, making it easy to scale operations and maintain consistency. These digital solutions are particularly effective for franchise networks that need to manage multiple outlets.
The benefits of adopting technology
Improving the customer experience
In the foodservice sector, technology enhances the customer experience by guaranteeing faster service and personalized orders. Digital menus can suggest products based on previous orders, creating a tailor-made ordering experience. This is the case, for example, with the Product Push function included in Obypay's tabletop and kiosk ordering solutions. The integration of loyalty programs into ordering interfaces helps to strengthen customer attachment to the store and increase footfall.
Increased operating efficiency
Automation reduces time-consuming manual tasks, freeing up staff time for other tasks. Access to real-time data helps facility managers make informed decisions and reduce operational problems. For example, automated inventory management systems such as the solution developed by Inpulse enable precise monitoring of stock levels and anticipation of requirements, so that orders can be placed with suppliers in good time. This digital solution reduces wastage while ensuring that the products most in demand are always available à la carte. The technology also streamlines staff scheduling, reducing conflicts and ensuring adequate coverage during peak periods. As a result HR Combo software is perfectly adapted to restaurant personnel management issues.
Trends to watch in 2024
AI and machine learning
Artificial Intelligence and machine learning are set to revolutionize the foodservice industry. Predictive analytics help optimize inventory management and predict customer preferences. The software Fullsoon relies on AI to anticipate sales, optimize inventory management and eliminate food waste. For example, menu recommendations based on past orders can increase upselling opportunities. In addition, machine learning algorithms can analyze customer feedback to identify areas for improvement and increase service quality.
Mobile ordering and payment
Mobile ordering and payment offer convenience and speed. Customers can order and pay via their smartphone, reducing waiting times and improving satisfaction.
This solution works for all types of restaurant, even food courts. In Lyon, Food Traboule has set up a QR Code ordering and payment solution that enables simultaneous ordering in each food court stall.
Integration with loyalty programs and personalized offers further enhances the customer experience. Coupled with digital marketing campaigns, these solutions take customer relationship management even further. For example, a restaurant can target its email or SMS campaigns by sending messages only to its most loyal customers, or by offering a discount on their favorite dish.
Sustainability and intelligent kitchens
Technology plays a crucial role in promoting sustainability. Smart kitchens optimize energy use and reduce food waste. For example, smart equipment can monitor cooking processes and adjust parameters to minimize energy consumption. What's more, the technology can assess a restaurant's food waste and provide information on how to reduce it. And, to avoid throwing things away, the Too Good to Go enables shopkeepers and bakeries to make their surplus available at knock-down prices.
In conclusion
Technology is not just a trend, but a necessary evolution in the foodservice industry. It improves both operational efficiency and the customer experience, leading to increased satisfaction and revenues.
Find out how Obypay's solutions can help your restaurant capitalize on new technologies.
Contact us for a demonstration and start transforming your customer experience today.
