The blog

Qu’est-ce qui différencie un restaurant qui cartonne d’un autre qui peine à remplir sa salle ? L’expérience client.
La restauration “à l’ancienne”, où il suffisait de servir un bon plat sans trop d’attente, ne séduit plus. Aujourd’hui, l’expérience englobe tout : rapidité du service, qualité du repas, personnalisation, et même ce qui se passe après que le client a quitté la table.
Mais dans la pratique, maintenir ce niveau d’expérience n’est pas simple.
Dans cet article, on passe en revue 5 erreurs fréquentes en salle et surtout, comment les éviter pour offrir à vos clients une expérience fluide, positive et mémorable.

You can't control what your customers write, but you can influence how these reviews affect your reputation. And that's where it all comes in: a good rating attracts, while a poor one holds back bookings. Reviews shape trust, visibility and loyalty. When integrated into your digital strategy, they become a real driver for keeping your regulars and convincing new customers. In this article, we share with you 5 concrete levers for collecting more reviews, responding effectively and turning this feedback into an asset for your restaurant.

"It's the rush!" is a phrase that every restaurateur knows all too well. While peak periods are synonymous with success, if poorly managed, they can quickly become a source of loss: impatient customers, service errors, exhausted teams and reduced margins. To transform these critical moments into opportunities, there are simple solutions to put in place. In this guide, you'll find 5 ways to better manage your peak hours: digital ordering, pre-ordering, real-time communication, customer data... and much more to make your services more fluid and build customer loyalty.

Developing a Click & Collect and/or delivery offer has enabled 7 out of 10 restaurateurs to increase their sales in the long term. But it's important that it doesn't disorganize the dining room or overload your teams. In this article, we help you structure your "takeaway" so that it supports your business without detracting from the customer experience. Well-defined channels, connected tools, operational settings: we take stock of everything you need to absorb more orders, keep a firm grip on your margins and manage according to your real production capacity.

You couldn't miss it: food running clubs are taking over Instagram, Tik Tok (and the streets!). The idea is simple: run together and then share a meal. A sport & food trend that attracts a young, active and loyal community. For restaurateurs, the potential is real: fill usually quiet slots, liven up their establishments with regular meetings, create links around a wellness lifestyle and test new offers. In this article, we analyse why this phenomenon is gaining momentum, and how to turn it into a powerful lever for building loyalty, communicating and developing revenues.

Do you know the hidden costs of waiting in your restaurant? The ones that don't necessarily jump out at you during service, but that hurt when it's time to do the sums: customers who get impatient and leave, tables that run slowly, average basket that stagnates, uninviting word-of-mouth... Every minute lost can be costly. In this article, we take a look at 4 often underestimated costs, and show you how simple digital solutions like QR codes, kiosks, click & collect or payment at the table can turn waiting into opportunity.

You've set up a loyalty program in your restaurant, but it's hard to know if it's really working? In this article, we'll help you find out. We review the 5 key indicators you need to track to measure its effectiveness: registration rate, visit frequency, average basket, campaign activation and return on investment. You'll also find ideas and advice on how to optimize your system if you're not getting the results you want. Our aim? To help you manage a profitable loyalty program, without wasting time or money.

Do you really have to choose between digitalization and human contact in the restaurant business? Many restaurant managers are reluctant to take the plunge, for fear of changing the face of their establishment or losing touch with their customers. However, when well thought-out, digitalization can actually reinforce a restaurant's core strengths: efficient service, a warm welcome and the loyalty of regulars. In this article, we take apart 5 preconceived ideas that still hold too many professionals back, with examples and advice on how to integrate digitalization in a way that is useful and aligned with your way of working.

It's back to school time! And when it comes to catering, this is often the time when everything comes into play: relaunching regulars, adjusting the menu, getting the team back into the swing of things and preparing for the final months of the year. To help you get off on the right foot again, we've listed the key actions to activate between the end of August and mid-October: KPI analysis, menu reengineering, optimized customer pathways, voucher-compatible offers, digital tools (ordering, payment, loyalty), targeted marketing actions and indicators to monitor. A concrete, actionable checklist to save time, protect your margins and prepare for a solid year-end.

Summertime is a busy time of year in every restaurant sector. But this peak in business also brings its share of problems: staff shortages, long waits, kitchen errors, complicated customer paths, customers who don't stay loyal after their visit... And what you miss in July and August, you can't make up for later. In this article, we take a look at the 5 most frequent problems during the high season (by type of establishment), with concrete solutions to limit losses, relieve your teams and make the most of this decisive period.

Sending a marketing e-mail is simple on the surface. But if you want to send an e-mail that makes you hungry for more, that you can read all the way through and that encourages you to order or book, you've come to the right place. In this article, we show you in 5 steps how to write clear, useful and effective e-mails: eye-catching subject line, content readable in 5 seconds, well-chosen visuals, CTAs that make you want to click and tracking of the right indicators. Whether you run a restaurant, a food court or a delivery service, you'll find here everything you need to improve your campaigns without spending hours on them.

Getting ready for the summer season? Our checklist will help you lay the right foundations right away. From recruiting seasonal staff to updating the menu, from digital tools to marketing operations and performance monitoring, we've got it all covered to help you anticipate the unexpected, streamline service and maximize sales. Whether you're running a downtown restaurant, a seaside brasserie or a busy food court, you'll find everything you need to focus on your priorities without wasting time. Read it before the rush starts.