5 reasons to choose an all-in-one solution rather than separate restoration tools
18 April 2025
Too many restaurateurs are still navigating with a cash register on one side, a loyalty program on the other, a CRM tool on top, and email software for good measure.
On paper, everyone does their job. But in reality, you spend more time trying to pick up the pieces than actually managing your customer relationships.
It's impossible to follow a customer from A to Z: they order on your website, pay in the restaurant, collect points on an app... and you have no clear vision. You can't personalize your offers, know who to call back, or analyze what works. And it's no better for the teams: they have to deal with several interfaces, repeat manipulations and waste time for nothing.
This is where an all-in-one solution changes the game.
When everything is centralized (customer database, loyalty, payments...) you can track your customers before, during and after their visit, without wasting information or energy. You target better, you simplify the process, you create links.
And above all: you'll free up time on every floor.
Before the visit: better targeting, without getting lost in the tools
It's not just good food that keeps a customer coming back. It's also the feeling that we know them, that we're talking to them at the right time, with the right offer. But to do that, you need to have a solid customer base... and one that can be exploited.
When your information is scattered between the cash register, loyalty software, ordering platform and newsletter, you quickly lose your grip. You have no way of knowing whether the customer who left his e-mail in Click & Collect is also the one who collects points via the terminal or pays every Friday in the hall.
Result: no clear vision, no targeted action.
With an all-in-one solution, all data land in the same place. And it's not just a customer card: it's a a complete history of orders, payments, preferences and loyalty. You can segment by frequency, dish type, time slot, average ticket, etc. Without having to cross-reference 5 tables.
And that changes everything:
➜ You follow up inactive customers at the right time (e.g.: no return for 3 weeks).
➜ You propose relevant offers based on habits (e.g. a loyalty bonus on their favorite dish).
➜ You adapt your communication according to the channels used (email, SMS, mobile notification...).
Best of all, it turns on its own. Once you've defined your scenarios, the machine does the job. You concentrate on the service. Not on sorting out CSV exports at 11pm.
A well-structured customer base is the starting point of any profitable strategy. And for that, it's better to have a single tool that's well connected to everything... than 5 software programs that don't talk to each other.
"Having a single point of contact for a number of functions is a real plus. Today, there are a lot of software programs that specialize in a single field, and you quickly find yourself with 10 different programs, which can make management very complicated."Damien Co-founder Beer's Corner
Want to find out more? See our resource :
During the visit: simplify and streamline the experience
If the customer experience gets complicated when ordering or paying, everything you've done before falls by the wayside. And when the tools aren't connected to each other, that's often where things get stuck.
A customer scans a QR code, but cannot collect loyalty points. Another goes to the kiosk, but can't redeem his voucher. Payment goes through one app, loyalty through another, the order doesn't appear in the kitchen. In short, it's chaos (for him and for your teams).
With an all-in-one solution, everything happens in one place.
The customer orders on a terminalscans his QR code or pay at the counter? It automatically accumulates loyalty pointsThe customer uses his coupon or triggers a personalized offer.
No need to remember an ID or pull out a card. The tool recognizes the customer, follows the journey and applies the benefits at the right time.
The same goes for the team. No need to navigate between multiple interfaces.
Everything is connected:
➜ The order goes to the right place (kitchen, bar, stand...),
➜ Payment is validated, traceable, and no need to re-enter data,
➜ The ticket is attached to the correct customer profile, which feeds the database automatically.
You save time, avoid mistakes, and above all : you deliver a seamless, consistent, frictionless experience.
And in a context where customers want things done quickly (without bugs, without having to do the same thing twice), this clearly makes a difference.
Want to find out more? See our resource :
➜ All-in-one solution: the best choice for digitizing your restaurant
After the visit: follow up, reward, build loyalty
Once the service is over, many restaurants miss out on a key phase: the aftermath. And yet, this is the key to building loyalty.
If your tools aren't connected, you lose track. You don't know who's come back, who's taken advantage of an offer, who hasn't ordered in weeks.
Result: no effective reminders, no follow-up, no link with the customer.
With an all-in-one solution, every payment, every order, every interaction automatically feeds the customer database. You know exactly who did what, when, where ... without having to think about it.
And behind that, you can :
➜ send a request for advice after ordering,
➜ trigger a personalized offer at the right time,
➜ reward loyal customers automatically,
➜ relaunch those who no longer return.
All without manual handling, exporting or wasting time.
By connecting data, loyalty and communication, you turn a simple order into a real relationship. And that's what keeps customers coming back.
Want to find out more? See our resource :
➜ Creating a post-purchase bond: the keys to customer loyalty in the foodservice industry
Want to find out more about Obypay's all-in-one solution?
If you're tired of dealing with too many tools that don't talk to each other, we can help you put things back in order.
Our team is in daily contact with restaurateurs who, like you, want to save time, better manage their business and stay in touch with their customers.
A single point of contact. A system designed for you.
Contact usWe'll show you how it works.
