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Why is Click & Collect essential for restaurants?

21 February 2025
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A simple additional service? A gadget? Not really, no.

In just a few years, Click & Collect has become a reflex for millions of consumers.

Cheaper than delivery, faster than on-site dining, this method of ordering is becoming a strategic lever for restaurateurs. 

Independents, chains and even gourmet establishments are getting in on the act. But why? Because it pays off, builds loyalty and reduces dependence on platforms.

What are the real benefits of Click & Collect for your restaurant? How do you integrate it? We take a closer look at a model that is becoming an established part of the foodservice landscape.

01. An ordering method widely adopted by consumers

In just a few years, it has gone from being a simple complementary service to a preferred ordering method, whether for a quick lunch or a takeaway dinner. 

A heavyweight market

The figures speak for themselves:

41% of the French used it in 2021, i.e. +10% in one year.

3.3 billion euros in sales in catering, i.e. 5% in the sector.

➜ 15% of online orders concern catering.

Its adoption continues to grow, and it's not just a post-Covid trend.

Why do customers love it?

The success of Click & Collect is based on very specific expectations:

✔ Saving time: advance order, pick-up in minutes.
✔ Avoid shipping costs: pay only for the meal, at no extra cost.
✔ Choose with peace of mind: more time to consult the menu and avoid pressure from a waiter.
✔ Limiting errors : the customer checks his order before leaving.

Simple, fast and efficient: customers get used to this comfort and expect to find it everywhere.

02. A growth lever for restaurants

Click & Collect doesn't just meet customer expectations, it also boosts sales and attracts more people without excessive costs.

A direct impact on sales

1 in 3 customers adds a product when picking up his order.

➜ +20% on the average basket for orders placed digitally.

Why? Because ordering online gives you more time to think about your choices and explore the menu. Timely suggestions and promotions also do their job. 

A lever for reaching a wider catchment area

Delivery has its limits: high costs, dependence on platforms, limited geographical coverage. Click & Collect, on the other hand, opens the door to a wider customer base without logistical constraints:

✔ Attract customers who pass nearby, without having to linger on the spot.

✔ Avoiding platform commissions, by maintaining a direct link with consumers.

✔ Make its offer accessible to customers outside the delivery area, who can pick up their order on the way.

For establishments located on the outskirts of town or in areas where delivery is not cost-effective, this is an effective way of expanding their customer base without exploding costs.

03. Less dependence on delivery platforms

Platforms like Uber Eats or Deliveroo offer visibility, but at what price? High commissions, loss of customer relationships, reduced margins... For many restaurateurs, dependence on these services is becoming more of a hindrance than an asset. 

The limits of platforms (Uber Eats, Deliveroo & co)

Commission from 25 to 30% on each order.

Customer data captured by the platform, not by your restaurant.

Limited customer loyalty, as customers remain attached to the application, not to your establishment.

And as a bonus, 41% consumers today use just one platform, making the competition even tougher.

A more profitable, more controlled model

Click & Collect puts you back in control:

✔ No commission, your margin remains intact.

✔ Enhanced customer database, ideal for CRM and the loyalty.

✔ Controlled experience from A to Z, no delivery problems to tarnish your image.

✔ Flows easier to manage than with delivery, no need to depend on available delivery drivers.

✔ Upmarket with exclusive services: special Click & Collect promotions, dedicated menus, loyalty program.

The photo shows a restaurant kitchen. Several slices of pizza are arranged in cardboard boxes ready for Click & Collect.

04. A trend that continues unabated

Online consumption is not slowing down. The habits acquired during confinement have become lasting reflexes.

A booming market

Digital food continues to grow at high speed:

89% growth for food e-commerce between 2019 and 2023.

3.3 billion euros in Click & Collect restaurant sales.

10 billion euros for food delivery, a market that will reach $9.2 billion in 2026.

A sustainable acquisition channel

Click & Collect ticks all the boxes for a profitable, sustainable business model:

✔ Cheaper than delivery for customers, more profitable for restaurateurs.

✔ Practical and fast, without depending on the availability of delivery drivers.

✔ Compatible with all types of restaurants, of the fast food to the more traditional.

With the rise of digital, customers expect to find this option everywhere. Those who fail to do so run the risk of missing out on a growing share of the market.

Click & Collect: a must for restaurants

If you want to generate more orders, optimize your profitability and keep control of your customer relations, our team is here to support you. 

We help you find the right approach for your restaurantto suit your customer base and internal organization.

Read also:

Restaurant: everything you need to know about Click & Collect

Fast food: 10 advantages of Click & Collect

Click & Collect: benefits for your restaurant

The future belongs to those who transform waiting into experience (especially at our side)

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