Sept Lieux: using digital technology to enhance the customer experience at a food court

Imagine yourself and your group of friends unable to find a nice place to spend some quality time together... That's the story Ugo Mendes and his partners had to tell. So they took matters into their own hands and created the place of their dreams: Seven Places Food Court in Versailles.

The concept? A place for meetings and activities where everyone can feel at home, all backed by a museum.

Sept Lieux was born from a simple vision: to offer a unique space in Versailles where groups of friends, families and visitors could gather to eat, drink and take part in cultural activities. 

The project of Ugo Mendes and his associates began as an association, with a music studio, just a place to get together and listen to music without disturbing the neighbors. Shortly afterwards, it evolved into a collective and they organized events in bars and nightclubs, followed by larger events in Versailles.

Finally, after several projects in the city, they were able to develop the Guinguette de Versailles. For three consecutive years, they organized a festive space with music, food trucks, various activities such as face painting, theatrical improvisation and concerts.

After several major projects, Versailles town council offered them the opportunity to move into the former Post Office building. They responded to a call for tenders to develop the space, which has now become a multimodal space at the crossroads of restaurant, bar and multi-programming venue.

The challenge for Ugo and his partners was to make this place from passagein a place of destinationwhere people stay and feel good.

A major challenge lay ahead: centralize management of this multi-faceted space, while guaranteeing a unique experience. fluid and jokes to consumers. Building customer loyalty and making each visit unique was also one of the objectives of the food court. The ambition is clear: this space must be friendly and dynamic to create a real community.

The food court market in France is experiencing significant growth. This phenomenon is fueled by growing consumer demand for quality diversified catering outletsfriendly and accessible. Consumers are increasingly looking for diversified culinary experiences.

At a time when lifestyles are becoming increasingly fast-paced, food courts offer a place to meeting and share. By allowing groups to order different dishes while staying togetherThe Food Court meets the demand for convivial moments, which are often lacking in more traditional forms of catering.

To meet these challenges, the Sept Lieux team decided to focus on digitalization with Obypay. With a space like this, choosing the right digital transition is the most suitable. What better way to simplify customers' lives than to group together all the different Food Court brands (a food court with several stands for eating) in a single place to order and pay at once?

Obypay's digital solution has enabled them to simplify and centralize the management of their services, while enhancing the quality of their services. customer experience.

One of the first initiatives implemented was the installation of a digital ordering via QR code. The menu brings together all the restaurants and bars in a single interface. By scanning a QR code, consumers can access all the menus and find all the information about the dishes. 

Obypay's multi-basket functionality offers many advantages for a food court, in simplifying order management and payments while improving operational efficiency. 

Smooth control : Thanks to multi-basket functionality, each customer can place orders at several restaurant stands in a single transaction. This simplifies the user experience and saves time, notably by avoiding queues at each stand.

Centralized payments : This allows customers to pay for all their purchases at once, while automatically distributing the amounts due to each stand. Gone are the days of complicated payments for customers, replaced by clear tracking of transactions for retailers.

Optimized monitoring and reporting : The system provides a detailed analysis of sales and turnover by stand, with a clear breakdown of revenues for each food court player.

Reduce errors and improve organization: By sending orders directly to the relevant stand, the feature minimizes communication errors, improves processing speed and frees up staff to concentrate on preparing orders. Each stand has its own back-office, enabling it to manage its menu and prices independently.

Enhanced customer experience : Customers benefit from a fluid, personalized experience, with the ability to order from multiple stands simultaneously, while having the flexibility to pay for everything in a single transaction. 

Improved productivity and service: Stands can concentrate on preparing meals, as orders and payments are handled automatically via the system, freeing up time for faster, more efficient service.

Once the order is ready, the customer can be informed by a notification message inviting him to collect it, or, as is the case here for Sept Lieux, by means of a digital beeper.

These solutions have not only streamlined the ordering process, but also made the customer experience more pleasant. No need to wait in front of a shop, customers can go about their business and collect their order when it's ready.

Obypay integrations offer simplified management by integrating directly with cash register software, Zelty in this case. Thanks to these digital tools, menus and dishes can be easily programmed, optimizing order management.

With a place that brings together so many people, the associates wanted to create a community, a place that would allow people to log in the place and make it your own.

To encourage customers to return and become part of the Sept Lieux community, Ugo and his team have opted for Obypay's loyalty program. This solution enables customers to accumulate points with every order, which they can redeem for exclusive experiences or goodies. For example, with their points, customers can access dance classes or workshops offered by Sept Lieux. The loyalty program helps promote Sept Lieux events while offering rewards to customers. 

Thanks to the Obypay loyalty programA multitude of functions are available. With so many different events to choose from, this loyalty program enables Sept Lieux to identify needs and sendautomation and reminders to customers. 

These solutions make it possible to send well-targeted e-mails. For example, for a birthday party, Sept Lieux can send out an e-mail three months in advance, proposing privatization of the venue. 

Thanks to task automation, Sept Lieux has been able to optimize several aspects of its business internal operationsas theorientation of customers in the various areas and interactions with visitors.

The multi-basketball course with single payment simplifies customer experience, allowing them to order from several stands and pay only once. 

Smoother customer flow, better order and payment management: Sept Lieux has figured it all out by working with Obypay. 

Process automation enabled the team to save time and concentrate on what really mattered: interaction with visitors.

In addition to facilitating ordering and flow management, the solution has made it possible toimprove communication with customers. 

If you're curious to explore how digitalization is transforming the foodservice market, control terminals and delivery solutions play a role of their own! 

With the rise in service expectations, these digital tools optimize not only product management, but also the customer satisfaction. By integrating online services and delivery options, food courts are responding to the growing demand for more convenient dining experiences. fast and hoseswhile ensuring consumer satisfaction.

Find out more about Food Courts and how does Obypay support them?

Our top tips right here:
→ Food Court: 15 essential tips for a successful launch
→ Food Court: 5 digital solutions to optimize your management
→ Click & Serve: how to make ordering easier at the table?