Krispy Kreme: the doughnut franchise gets a boost from ordering kiosks
Make the customer experience at the point of sale as seamless as possible, with the Obypay ordering and payment system integrated into the order terminals.
Created in 1937 in the United States, Krispy Kreme is the world leader in doughnut products. The brand is present on 5 continents in 39 countries, and is due to open its first store in France at the Forum des Halles in Paris at the end of 2023.
For its launch, the management team of Krispy Kreme was looking for a ORDER FORM for its order terminals, perfectly integrated into its digital ecosystem.
Order-taking integrated into the brand's digital ecosystem
Krispy Kreme chose the Obypay solution for its ability to integrate with its various systems, such as its point-of-sales software and its digital loyalty program.
This integration guarantees smooth information exchange and data quality.
Displaying the brand's messages on the kiosk screens provides an additional communication vector, consistent with the experience in the rest of the store, to present new offers, loyalty programs, etc.
Intuitive control interface
For Krispy Kreme's management, it was essential to make a success of this launch by allowing customers to familiarize themselves with the new brand's offering.
The control interface on terminals allows customers to take their time exploring the offer and fill their basket easily.
It's a real complement to the more traditional over-the-counter order-taking.
Obypay customer service: quality and responsiveness
For the launch of its first French store, the Krispy Kreme team particularly appreciated the quality and responsiveness of Obypay's customer service.
Committed to providing the best possible support for its customers, the Obypay team is always ready to listen and provide the best solutions. customized advice and propose relevant solutions.
