How can we develop the take-away market without disrupting room service?
August 28, 2025
Developing a delivery and in Click & Collect is a great way to boost sales.
In fact, this is often the first course of action taken when you're looking to expand your customer base or smooth out service during off-peak hours. And with good reason, 7 out of 10 restaurateurs consider that delivery makes a significant contribution to their sales.
But one question often comes up when talking to professionals: how can we make sure it doesn't impact on room service?
Adding a channel also means adding constraints: new customer expectations, more flows, more coordination. And without the right structure, what was supposed to be a win-win situation can quickly become a loss elsewhere.
In this article, we take a look at the key levers for structuring a profitable, seamless "takeaway" offer that's managed according to your priorities.
The equation to solve: how to satisfy two types of customer with the same resources?
When you manage both the venue and the takeaway, you don't serve the same expectations.
On the one hand, customers in the dining room want attention, good timing and an experience.
On the other, takeaway orders that demand speed and reliability.
And in the middle: the same team, the same kitchen, the same cash register.
That's the real challenge. Not in the volume of orders, but in your ability to make two logics cohabit without making them collide.
Every extra order has potential, if it fits in well with your organization. Otherwise, the gain is diluted by delays, errors and team fatigue.
Before launching or accelerating the takeaway, ask yourself the right questions:
➜ Which channel brings you the best basket, without weighing down production?
➜ Where can you build loyalty and capitalize on your customer data?
➜ What load can your team absorb without the room suffering?
You don't have to choose between room and takeaway. But you need to define your priorities so that the two can coexist in line with your objectives: margin, load and long-term strategy.
Structuring a smooth, profitable takeaway: 3 key levers
To ensure that the takeaway supports your business without disrupting the room, it's not enough to add a channel. You need to integrate it into your operations, in a clear and controllable way.
Click & Collect: capturing demand without burdening service
Visit Click & Collect allows orders to be taken in advance, without crowding the counter or disturbing the room.
Your customers book a slot, pay online, and just pick up their order.
On your side, you gain load visibility, reduce call-outs and minimize service interruptions.
Bonus : by adapting your withdrawal times according to your workload, you keep a firm grip on the rhythm in the kitchen (we'll show you how right after).
➜ Want to know more? See our resource : Why is Click & Collect essential for restaurateurs?
Click & Delivery: deliver while keeping control of your margins
Offer delivery, yes. But not at any price.
With your own channel Click & Deliveryyou are no longer solely dependent on delivery platforms: you choose your zones, your times, your products, and above all, you keep your margins and your data.
Each order feeds your customer baseYou're the one who decides, not an algorithm. You decide, not an algorithm.
➜ Want to know more? See our resource : 3 solutions for setting up home delivery in your restaurant
Control everything from a single tool: room, takeaway, delivery
A single tool with a single interfaceand all connected channels: that changes everything.
You no longer have to navigate between screens, tickets or apps.
The kitchen receives orders in order, the teams monitor the load in real time, and everyone knows what to do, for whom, and when.
This is the only way to ensure that the takeaway doesn't interfere with the room, but is integrated into the same rhythm.
Tools that (really) make a difference in service
01. Limit products by niche: adapt the offer to your actual capacity
Some dishes require more time and handling, or take up part of the kitchen on their own.
Thanks to this featureYou can limit the number of servings available per slot, product by product.
In concrete terms: you keep what you want on the menu, but you set thresholds. Once these thresholds have been reached, the product becomes unavailable for the slot concerned.
It's easy to set up, and means you don't have to refuse orders on the fly or chase after the production team in the middle of a rush.
02. Block certain slots: relieve the kitchen during rushes
When the room is full, there's no need to add tension on the kitchen side. With slot blockingYou can temporarily disable takeaway or delivery orders during certain time slots.
You decide: based on the day, the time, the weather or a planned event.
At the click of a button, you can block orders on the desired channels, relieving your teams just when they need it.
03. Automating customer communication: reducing both stress and queues
The back-and-forth at the counter, customers asking if their order is ready, teams losing track: all this can be avoided.
By automating messages at each key stage (confirmation, preparation, ready for collection), you limit interruptions and friction points.
Customers know when to come, so they don't wait for nothing, and you avoid crowds in front of the counter, which can quickly build up pressure.
Maximize your revenues without sacrificing the in-store experience
Ready to develop "takeaway" in your establishment?
With our Click & Collect and Click & Delivery solutions, you can capture demand right where it is, without adding tension on the service side or losing control of your margins.
Want to see how it can work for you? Contact our team today!
