Food Traboule: the Pink Tower Food Court

Located in Vieux Lyon, Food Traboule is a 660m2 food court that brings together 12 counters, 2 bars and a coffee shop, in a historic location. This living space attracts a varied clientele in search of a unique, convivial food experience. With such a wide range of choices and such a vast space, Food Traboule was looking to improve the customer experience while optimizing its operations.

The Food Traboule team needed to modernize its cash register system, and wanted to implement a solution that would enable ordering and payment at the table. 

The aim was to facilitate the process for customers while optimizing operations stands.

Recommended by Cashpadone of our partnersmanagement has opted for the Food Court digital solution perfectly integrated with their new POS software. 

Food Traboule has put in place two key solutions: a tabletop ordering and payment system using QR codes, and a cashback loyalty program.

✔ Accessibility : Each table is equipped with a Unique QR Code. Customers scan this code with their phone to get instant access to the menus of all the food court stands.

✔︎ Centralized control : Once the QR code has been scanned, customers can browse the menus, select their dishes and place their order in one gowithout having to move from stand to stand.

✔︎ Integrated payment : After placing their order, customers can pay directly from their phone, consolidating all orders into a single order. one easy, secure transaction.

✔ Automatic notification : customers receive a notification on their phone as soon as their order is ready, eliminating queues and improving efficiency.

✔︎ Instant Reward : With the loyalty program from Obypay, 5% of the amount of each order is credited to the customer's digital kitty.

✔︎ Reward tracking Customers can easily track their kitty balance via the app, encouraging regular use and long-term loyalty.

✔ Enhanced customer experience By offering tangible rewards, the loyalty program enhances the overall customer experience, making them more likely to return and recommend Food Traboule to friends and family.

Implementing these solutions has had a significant impact on Food Traboule's customer experience and operational efficiency: 

✔ Improving the Customer Experience: Customers benefit from a fluid, intuitive experience, with the option of ordering and paying directly from their table.

✔︎ Operational Efficiency : Orders are processed faster and in a more organized way, reducing errors and improving coordination between stands.

✔︎ Customer loyalty : The cashback program has encouraged customers to return more regularly, increasing loyalty and repeat sales.

Because our customers always say it best, read Tamàs' testimonial on the implementation of the Food Court solution at Food Traboule :