Beer's Corner: customer service at the heart of its development

When Florian and Damien met on a volleyball court in 2010, little did they know that their friendship would spawn a revolution in the world of bars.

The project Beer's Corner began in 2014, when Florian and Damien, two friends passionate about the idea of creating a warm place around their love of beer, decided to turn their vision into reality.

To gain inspiration and refine their project, Florian and Damien travelled to London to soak up the atmosphere of British pubs and gain the experience they needed to realize their vision. 

They already had a franchise in mind, so they came up with a unique concept that combines the authenticity of London pubs with the sophisticated touch of French culture.

In 2018, their first establishment opened its doors, quickly becoming a go-to spot for beer lovers and good vibes.

Beer's Corner is more than just a bar; it's a real place to live, where every detail is carefully thought out to offer a unique experience. 

With a selection of 50 beers, including 8 drafts renewed every 10 days, concerts, sports evenings and even hypnosis shows, every visitor will find a reason to come back. 

This dazzling success has led Florian and Damien to envisage a wider roll-out. Their ambition is clear: by 2028, they plan to develop 30 outlets across France, to spread the Beer's Corner spirit throughout the country.

The rapid expansion of the Beer's Corner franchise network, winner of the Passport to the franchise in 2022, marks a new stage in the history of this success story. 

To keep pace with this expansion, Beer's Corner faces new challenges in maintaining a quality customer experience while optimizing its operations in each new outlet.

Faced with rapid growth and the expansion of its franchise network, Beer's Corner faced a number of challenges in maintaining the excellence of its customer service and the efficiency of its operations. 

However, Beer's Corner's initial POS software did not meet their growing requirements and ambitions. 

It was not powerful enough to support the planned expansion of their future franchise network, limiting their ability to effectively manage rapid growth and maintain a quality customer experience on a large scale.

In addition, with the development of the franchise network, Beer's Corner management needed to find tools to simplify the management of loyalty programs for their teams. These tools also had to be flexible enough to adapt to the specific needs of each sales outlet.

Finally, the regular updating of menus, with a continuously rotating selection of beers, called for a solution that would make it easy to modify menus without the time-consuming and time-consuming process of reprinting paper documents.

These challenges have become a priority for management in their quest for continuous improvement to ensure the success and consistency of the Beer's Corner experience across all their franchises.

As a first step, Beer's Corner decided to change its cash register software to Zeltya solution perfectly suited to multi-site management, and which interfaces with Obypay solutions. 

This collaboration has not only optimized operational efficiency, but also enhanced the customer experience, paving the way for successful expansion.

Beer's Corner wanted to keep human interaction at the heart of its service while modernizing the customer experience. 

Management was looking for a menu system that would allow customers to view available products directly from their phone, while maintaining human interaction with the waiter for order taking and table service.

Obypay has risen to the challenge by offering a QR Code advisory menuperfectly adapted to this need. 

Connected directly to cash register software ZeltyThe menu is updated in real time according to current beers and availability. As a result, customers always have access to an up-to-date menu, while enjoying the warm, friendly atmosphere that characterizes Beer's Corner. 

This solution guarantees a modern, practical experience, while maintaining the very essence of personalized welcome and service.

To enhance service efficiency while offering an optimal customer experience, Beer's Corner has adopted the solution from payment via QR Code.

Customers can scan the QR code on the tables, view their order summary and proceed to payment in a matter of seconds. Not only is this system convenient for customers, it also simplifies transaction management for staff.

QR Code payment, fully integrated into the point-of-sales softwareIt also enables real-time synchronization of transactions, ensuring efficient, error-free management. 

This solution helps to streamline service, reduce waiting times and deliver a more pleasant, frictionless customer experience, while maintaining the emphasis on user-friendliness and personalized service.

Right from the opening of their first establishment, Beer's Corner focused on building customer loyalty. However, the various loyalty programs tested proved complex for the teams to manage. 

Thanks to Obypay, they were able to centralize the management of their loyalty program across all their sites, making it easier for customers to track points and rewards, and simplifying operations for staff. 

This multi-site loyalty program enables customers to accumulate benefits at any Beer's Corner establishment, reinforcing their commitment and loyalty to the brand.

With an increasing number of venues and events, Beer's Corner needed an efficient solution to manage and operate its business. customer database. 

Obypay has integrated a centralized system that allows Beer's Corner to track customer interactions across all of its sites, while automating marketing campaigns. 

Customers receive personalized communications, such as birthday emails or invitations to monthly events. 

This automated approach strengthens customer relationships and optimizes long-term commitment, while lightening the workload for marketing teams.

During the lockdown, Beer's Corner had to rethink its model to continue serving its loyal customers despite the health restrictions. It was against this backdrop that they decided to introduce a Click & Collect and Click & Delivery service, enabling customers to order their favorite beers online.

What's more, Click & Collect has not only enabled Beer's Corner to maintain its business during a difficult period, but has also strengthened the relationship between the team and customers. 

This system, though rudimentary at the time, maintained a precious link with customers and created warm moments of exchange when orders were collected, reminding them of the bar's conviviality, even outside its walls.

On the strength of this experience, and seeing the potential of Click & Collect, Beer's Corner then decided to implement the service in all its outlets.

Today, Click & Collect remains a popular service at Beer's Corner, offering additional flexibility to customers while enabling the establishment to continue to stand out for its customer-centric approach.

The introduction of Obypay solutions was a turning point for Beer's Corner, particularly at the start of their franchise development. 

These tools have not only transformed the customer experience and operational efficiency, but have also played a role in their development.

Thanks to the optimization of order taking, loyalty programs and customer data, Beer's Corner was able to significantly optimize its internal operations. 

The centralized management system has speeded up order processing, and simplified day-to-day management for the teams. 

One of the most notable benefits was the time saved in service: by simplifying processes menu consultation and paymentThis means that waiters can concentrate more on greeting and interacting with customers, increasing customer satisfaction while making service more efficient. 

This time-saving has also enabled us to better manage busy periods, ensuring a smooth and pleasant customer experience.

By integrating advanced innovative solutions from the earliest stages of their franchise development, Beer's Corner has been able to establish a solid and coherent internal organization. 

Visit QR Code advisory menu, QR Code paymentthe multi-site loyalty programand the Click & Collect have all been deployed to ensure a consistent, high-quality customer experience in each new facility. 

This not only improved the day-to-day management of operations, but also demonstrated to future franchisees Beer's Corner's ability to offer a proven, well-structured business model, ready for successful replication.

Visit loyalty program centralized, combined with automated marketing campaignshas considerably boosted customer loyalty at Beer's Corner. 

Thanks to this program, customers can now collect cashback on every order they place, offering them a tangible benefit and encouraging them to return regularly. 

At the same time personalized communications sent out across all the brand's sites ensure consistency in the benefits offered, while strengthening the bond between customers and the brand.

This approach has enabled Beer's Corner not only to build customer loyalty, but also to engage them further, encouraging them to participate in events and take advantage of special offers. 

By offering a unique and rewarding experience, Beer's Corner has been able to modernize its approach while retaining the essence of its success: conviviality, quality of service and a constant commitment to its customers.

Do you recognize yourself in the challenges of Beer's Corner? Are you a a franchise network in full development? 

Don't miss our top tips: 

➜ Restaurant chains: how can I keep my menu up to date?
➜ Franchising: maximize the success of your restaurant network with a multi-brand loyalty card
➜ How to use e-mail marketing for a franchise network?