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23 minutes

Segmenter avec les tags clients : passer des campagnes « blast » aux envois vraiment ciblés

Vous vous demandez comment améliorer la performance de vos campagnes SMS & emails ? La réponse se trouve déjà dans votre CRM : la segmentation. Grâce aux tags clients, vous pouvez repérer en un clic les groupes à activer et préparer des campagnes plus pertinentes à partir de ce que vous savez déjà de vos clients. Dans ce guide complet, on vous partage une base prête à adapter : plus de 40 tags clients pour structurer votre CRM, et 10 exemples de campagnes pour passer d’une base clients bien remplie à des actions marketing qui génèrent du chiffre d’affaires.

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Digital foodservice solutions

Article

10 minutes reading

Restaurants: how to create an attractive loyalty program?

In 2024, building customer loyalty is not only a smart strategy, it's also an economic necessity to ensure restaurant sales. We tell you all about it!

Article

8 minutes reading

How do I configure a menu for several locations?

Running a franchise network? Centralize your menu for lasting organizational gains thanks to the inheritance principle.

Article

9 minutes reading

3 solutions for setting up home delivery in your restaurant

Discover three effective strategies for offering home delivery, avoiding the pitfalls and providing impeccable service. Click to find out!

Article

10 minutes reading

Food Court: 5 digital solutions to optimize your management

Order kiosks, QR codes, loyalty programs, marketing campaigns... We tell you all about these new digital solutions that improve the customer experience and simplify the organization of your Food Court without altering the DNA of the venue!

Article

22 minutes reading

Digital challenges for franchise networks

Discover in this guide the best practices to apply to your franchise network to make digital a growth driver.

Article

9 minutes reading

Click & Collect: benefits for your restaurant

What if you could increase your sales while reducing stress in the kitchen? Here are 3 good reasons to opt for Click & Collect!

Article

13 minutes reading

How to use email marketing for a franchise network?

Email marketing is one of the pillars of a good digital strategy: modular and flexible, it's a powerful tool for franchise networks.

Article

10 minutes reading

Paris 2024 Olympics: a checklist for restaurateurs

With the Olympic Games fast approaching, are you ready for the event of the year? Discover our special catering checklist to get you in the starting-blocks... and break all records!

Article

8 minutes reading

7 advantages of the digital loyalty card in restaurants

Say goodbye to stampable loyalty cards! The digital loyalty card is coming into its own, and your customers won't be able to do without it. And neither will you... Here are 7 good reasons to dive in.