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Restaurant: how to make the most of your kid-friendly offering?

03 October 2025
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In France, more than half of all private restaurant meals are eaten by families with children. In the 35-44 age group, this figure rises to 67%.

In other words: Ignoring families means missing out on a huge share of your potential clientele.

Parents are looking for stress-free places to eat, with suitable menus and a pleasant experience for their children.

Today, if you meet these expectations, you don't just win a one-off table: you gain loyal customers who return regularly and recommend your establishment to their friends and family.

So how do you highlight your kid-friendly offering and turn it into a real competitive advantage? In this article, we share with you the best practices to adopt and the essential tools to attract and seduce families over the long term.

How to appear as a kid-friendly restaurant on Google

If you want families to find you easily online, your Google Business listing needs to reflect your kid-friendly offering at a glance. Remember that this is often the first point of contact, even before they consult your site or social networks.

Optimize your Google Business listing with "child-friendly" attributes

Google offers attributes that you can activate to indicate that your establishment is child-friendly. Check them off in the "info" section of your profile. This increases your chances of appearing when a parent types "family restaurant" or "kid-friendly restaurant" into Google Maps.

Add photos highlighting children's menus and family areas

Families project themselves in images. Add clear photos of your children's menu, equipment such as high chairs, or a dedicated area for little ones if you have one. These visuals are reassuring and make all the difference to a competitor who only displays his classic dishes.

Want to find out more? See our complete guide ➜ How to create an attractive Google My Business page for your restaurant? 

Respond to customer reviews mentioning the family experience

When a customer advice talk about the welcome children receive, respond in a personalized way. Say thank you, focus on a detail (e.g. goodies, composition of the children's menu, etc.) and show that you take feedback into account. These interactions boost your credibility and reinforce your family image.

Add a direct link to booking and Click & Collect

Parents want to move fast. Integrate an online booking link directly into your Google Business profile. 

Don't forget Click & Collect : practical for weekday evenings when families don't feel like cooking but want to avoid waiting in line. By making these options visible right from Google, you increase your chances of attracting or serving more families, whether in the restaurant or to go.

Kiosks and QR codes: simplifying restaurant ordering for families

Above all, families are looking for practicality. When you're managing children (who are hungry!), you want to avoid round-trips and long order-taking at all costs. 

Control terminals: make child menus visible and customizable

Showcase your children's menus right from your home screen Self ordering kiosk. Add clear visuals, adapted portion sizes and the option to customize (no sauce, choice of toppings). Parents save time and children feel listened to.

QR codes: flexibility between menu consultation, ordering and quick payment

A QR code can be used for several purposes, depending on the situation: consult menu to prepare your order, order directly from the table or pay the bill without delay. For families, this means less waiting and more control over the pace of the meal.

Up-selling: automatic suggestions

Kiosks and QR codes are also good tools for pushing targeted offers. For example, offer a dessert or snack that children like right after they order a children's menu. These automatic suggestions increase the average shopping basket while simplifying the process for parents.

Child standing on a kid-friendly restaurant bench

SMS and email campaigns: building family loyalty through targeted communications

Families come back if they feel expected. SMS and email are perfect for creating that bond and giving them a good reason to come back.

Segment your customer base to target families and parents

Everything starts with the data. Identify customers who come with children and create a dedicated segment in your customer base. This allows you to send relevant messages: family promotions, children's menus, adapted events. You avoid the mass mailing and talk directly to the right people.

Want to find out more? See our resource ➜ Segmenting your database: the cornerstone of customer loyalty

Create special offers for Wednesdays, weekends and school vacations

Timing is everything. Wednesdays, weekends and vacations are times when parents are looking for a practical outing with their children. 

Propose targeted offers: Discounts on desserts, vacation snacks... These campaigns help you fill your tables at the right times.

Use key children's dates to liven up your campaigns

Easter, Christmas, Halloween, the start of the new school year... These events are eagerly awaited by families. Send a text message or dedicated email to announce a special treat: an activity, themed menu or special goodie for the kids. You remain present in their calendar and associate your restaurant with positive memories.

Don't miss out on the year's key dates ➜ Customer loyalty calendar: 10 campaigns not to be missed

Turn your kid-friendly offer into a sustainable competitive advantage

Families represent a recurring customer base and a prescriptor. If they feel welcome, they'll come back and tell others about you.

With digital solutions, you can make your offer visible online, simplify ordering and keep in touch with targeted campaigns. It's a real gas pedal for building loyalty and filling your venue at strategic moments.

Ready to attract and retain more families? Contact our team today!

The future belongs to those who focus on customer experience (especially at our side)

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