The blog

How does Generation Z choose its restaurants? This young generation compares prices, refuses to waste time, chooses between delivery, take-away and on-site dining, and expects more creative and transparent dishes. They already represent a significant proportion of your customers, and are setting new standards for the entire sector. In this article, we take a look at their priorities: value for money, tolerance of waiting, need for flexibility and new food expectations. It's a guide to understanding their habits and adapting your offer today to stay competitive with tomorrow's customers.

How can you take advantage of Black Friday to fill your restaurant without selling off your dishes (or breaking your margins)? Long confined to the retail sector, this event also represents an opportunity for the foodservice industry: the idea is to use it in a different way, not as a price war, but as an opportunity to gain visibility, strengthen loyalty and highlight what sets your establishment apart. If well thought-out, Black Friday can become a strategic moment for attracting new customers while nurturing relationships with your regulars. Ready to turn this day into a real opportunity for your establishment?

How can you fill your venue in December and keep your customers in January? By planning your marketing actions now! The festive season is a pivotal time for the foodservice industry. In this comprehensive guide, we share 5 ideas for capturing this momentum without weighing down your organization. Gift cards, advent calendars, email and SMS campaigns, Click & Collect offers for company meals, post-holiday loyalty schemes... all are accessible levers for boosting your end-of-year sales and extending the momentum into January.

Families weigh heavily in the restaurant business: more than one meal in two is shared with children, and this figure rises to 67% in the 35-44 age group. Yet many establishments still neglect this audience. Parents want restaurants where everything is simple: a clear children's menu, quick ordering, a stress-free experience. Meeting these expectations means building a loyal clientele who will come back and recommend your address. In this article, we give you the keys to promoting your kid-friendly offer and winning over families over the long term with the right digital tools.

Launching a loyalty program means thinking about your marketing campaigns and customer relations. But behind every piece of customer data lies a major issue: the RGPD. This regulation frames the way you collect, store and use your customers' information. Neglecting it means risking heavy fines and, above all, losing their trust. In this article, you'll find the basics to know, the risks to avoid and the criteria for choosing a loyalty partner that enables you to remain compliant while gaining in efficiency.

We're hearing more and more about automation in the catering industry. But what difference does it make to the day-to-day running of a restaurant? Behind this sometimes vague term, there are some very practical realities: delegating certain stages of the ordering process, streamlining service, reducing errors and freeing up staff time. And it's not just for fast-food restaurants: brasseries, food courts, bars and bakeries are also concerned. In this article, we take a look at what you can automate, the tools available and the criteria for choosing the solution best suited to your establishment.

What's the difference between a successful restaurant and one that's struggling to fill up? The customer experience.
The "old-fashioned" restaurant experience, where all you had to do was serve a good meal without too much waiting, no longer appeals. Today, the experience encompasses everything: speed of service, quality of the meal, personalization, and even what happens after the customer has left the table.
But in practice, maintaining this level of experience is not easy.
In this article, we take a look at 5 common room mistakes and, above all, how to avoid them to offer your customers a smooth, positive and memorable experience.

You can't control what your customers write, but you can influence how these reviews affect your reputation. And that's where it all comes in: a good rating attracts, while a poor one holds back bookings. Reviews shape trust, visibility and loyalty. When integrated into your digital strategy, they become a real driver for keeping your regulars and convincing new customers. In this article, we share with you 5 concrete levers for collecting more reviews, responding effectively and turning this feedback into an asset for your restaurant.

"It's the rush!" is a phrase that every restaurateur knows all too well. While peak periods are synonymous with success, if poorly managed, they can quickly become a source of loss: impatient customers, service errors, exhausted teams and reduced margins. To transform these critical moments into opportunities, there are simple solutions to put in place. In this guide, you'll find 5 ways to better manage your peak hours: digital ordering, pre-ordering, real-time communication, customer data... and much more to make your services more fluid and build customer loyalty.

Developing a Click & Collect and/or delivery offer has enabled 7 out of 10 restaurateurs to increase their sales in the long term. But it's important that it doesn't disorganize the dining room or overload your teams. In this article, we help you structure your "takeaway" so that it supports your business without detracting from the customer experience. Well-defined channels, connected tools, operational settings: we take stock of everything you need to absorb more orders, keep a firm grip on your margins and manage according to your real production capacity.

You couldn't miss it: food running clubs are taking over Instagram, Tik Tok (and the streets!). The idea is simple: run together and then share a meal. A sport & food trend that attracts a young, active and loyal community. For restaurateurs, the potential is real: fill usually quiet slots, liven up their establishments with regular meetings, create links around a wellness lifestyle and test new offers. In this article, we analyse why this phenomenon is gaining momentum, and how to turn it into a powerful lever for building loyalty, communicating and developing revenues.

Do you know the hidden costs of waiting in your restaurant? The ones that don't necessarily jump out at you during service, but that hurt when it's time to do the sums: customers who get impatient and leave, tables that run slowly, average basket that stagnates, uninviting word-of-mouth... Every minute lost can be costly. In this article, we take a look at 4 often underestimated costs, and show you how simple digital solutions like QR codes, kiosks, click & collect or payment at the table can turn waiting into opportunity.