
Generation Z and the restaurant business: 4 things you need to know about your future customers
How does Generation Z choose its restaurants? This young generation compares prices, refuses to waste time, chooses between delivery, take-away and on-site dining, and expects more creative and transparent dishes. They already represent a significant proportion of your customers, and are setting new standards for the entire sector. In this article, we take a look at their priorities: value for money, tolerance of waiting, need for flexibility and new food expectations. It's a guide to understanding their habits and adapting your offer today to stay competitive with tomorrow's customers.