3 Brasseurs: digital for conviviality

Founded in 1986, the 3 Brewers has established itself as a key player in the French foodservice market, with 70 establishments in mainland France, as well as an international presence. 

What sets 3 Brasseurs apart is its unique concept combining traditional French cuisine with emblematic brewery dishes, accompanied by craft beers brewed on site. 

Each establishment houses its own brewery, producing in-house beers that are often specific to the region and reflect local brewing know-how. 

This ability to offer an experience that is both authentic and local has contributed to 3 Brasseurs' reputation, attracting a varied clientele in search of a convivial, quality moment.

3 Brasseurs recognized early on the importance of digital to enhance the customer experience. 

The brand aims to offer innovative and differentiating serviceswhich facilitate every stage of the customer's experience, from booking to ordering on the spot or to takeaway, right through to final payment.

But one of the major challenges remains customer loyalty, the real pillar of their strategy. Through a targeted communications program, 3 Brasseurs aims to strengthen customer commitment and encourage their return. 

Its ambition is to adopt efficient digital solutions while retaining the authenticity and conviviality that define its identity.

As a multi-site networkThese solutions must not only satisfy their customers, but also be simple and straightforward to deploy and use across all sites.

Each site must be able to deploy the same tools intuitively, guaranteeing a seamless customer experience regardless of location. 

This approach enables 3 Brasseurs to meet customer expectations for a frictionless experience, while optimizing the efficiency of its operations.

To support 3 Brasseurs in its drive to modernize the customer experience and strengthen loyalty, Obypay deployed three key solutions: a digital loyalty program adapted to multi-site specificities, payment by QR code and the Click & Collect.

The Obypay team has set up a 100% digital loyalty programcalled "Le cercle 3 Brasseurs". 

This program is fully adapted to the needs of a multi-site retailer, offering a uniform solution that is accessible at all sites.

Customers earn 1 point per euro spent on each visit, and can easily track their points and rewards in their digital loyalty space. 

Upon registration, a welcome gift is offered, and several exclusive benefits are available, such as a €15 birthday gift card or free beer of the month tasting every 1ᵉʳ Thursday of the month. 

This flexible loyalty program allows customers to choose rewards starting from 20 points, or to combine their benefits to access more attractive offers.

By offering customers the possibility of managing their loyalty program autonomously, 3 Brasseurs has not only met their customers' demand for practicality and flexibility, but also succeeded in building long-term commitment and loyalty. 

This approach has enabled the brand to create a more personalized relationship with customersby offering them an experience tailored to their needs, while encouraging them to return regularly thanks to attractive rewards and simplified tracking of their benefits.

In addition to the loyalty program, Obypay has also set up payment by QR code. This solution enables customers to pay their bills directly at the table from their phone, providing a fast and efficient payment experience. 

Payment via QR code not only speeds up the in-restaurant process, but also contributes to improve service flow by reducing checkout queues.

Integrating the Obypay solution with cash register software Cashpad used by 3 Brasseurs further simplifies operations. 

By combining payment and loyalty program management in a single interface, on-site teams benefit from a consistent, intuitive and efficient solution, optimizing internal processes.

In addition to its loyalty and payment solutions, Obypay has integrated a service for Click & Collect at 3 Brasseurs, allowing customers to order online and pick up their meals in the restaurant. 

Thanks to integration with the checkout system, orders are transmitted directly to the kitchen, optimizing preparation and organization.

Click & Collect offers customers a convenient experience, allowing them to enjoy 3 Brasseurs dishes to go, while continuing to earn loyalty points through the digital loyalty program. 

This solution is perfectly aligned with customers' new expectations in terms of flexibility, while expanding the brand's sales channels.

Thanks to the implementation of Obypay's digital solutions, 3 Brasseurs has seen very positive results, both in terms of customer engagement and operational efficiency.

The introduction of the digital loyalty program has led to a significant increase in the number of registrations. 

Program accessibility via QR code, combined with attractive rewards and flexible benefits, strengthened the commitment. Customers appreciate the ease with which they can track their points and choose their rewards directly from their digital loyalty space. 

This program has not only increased the loyalty of existing customers, but also has also attracted new usersThis, in turn, contributed to an increase in restaurant patronage.

One of the main strengths of the program lies in the complete integration of Obypay solutions into 3 Brasseurs' technical ecosystem, notably within their POS software. This integration makes it possible to link loyalty directly to restaurant orders, creating synergy between the two processes. 

What's more, payment by QR code has considerably improved the fluidity of restaurant service. By enabling customers to pay their bills directly from their phones, 3 Brasseurs has not only reduced queues at the cashier, but also optimized front-of-house service management, enabling teams to focus more on the customer experience. 

The Click & Collect has also made it possible to diversify sales channels while offering a fluid, frictionless experience. This solution has strengthened customer commitment by guaranteeing a simple and efficient processWhether online or in the restaurant.

The integration of digital solutions has enabled 3 Brasseurs to improve the customer experience by offering an ever more qualitative service, while optimizing its overall performance and preserving the authenticity that is the brand's strength.

Read what Olivia and Pierre-Alain have to say about implementing Obypay solutions.

Browse our customers' success stories Krispy Kreme, Beer's Corner and Auguste & Ferdinand.

Discover our dedicated resources, specially designed to meet the challenges of multi-site establishments and franchises:

➔ Restaurant chains: how can I keep my menu up to date?
➔ Franchising: Maximize the success of your restaurant network with a multi-brand loyalty card
➔ Digital challenges for franchise networks