Mamatte: craft meets digital

Mamatteis the bakery that reinvents the gourmet break.
Fresh produce, real craftsmanship, several locations in Paris... and a single watchword: pleasure, simple and true.

To stay true to its values while modernizing the customer experience, Mamatte has chosen to Obypay. The aim is to streamline the customer experience, reduce waiting times and boost customer loyalty, while maintaining the conviviality of our cosy lounges.

In 2025, the world of bakery is undergoing a veritable metamorphosis. Gone are the days when the bakery was limited to the simple baguette or the morning croissant: today's bakeries are becoming hybrid living spaces. Between bakery, pastry shop, coffee shop and brunchThey adapt to new urban rhythms and consumers' desire for authenticity.

Customers are now looking for complete gourmet experiencesquality, speed and personalization. Artisans, on the other hand, are rethinking their model to offer a fluid, transparent and sustainable service, without ever renouncing their love of a good product.

With this in mind Mamatte has become a benchmark: a concept halfway between neighborhood bakery and modern caféwhere craft meets digital to reinvent the gourmet break.

Mamatte quickly won over its customers thanks to the quality of its products and the warm atmosphere of its salons. But to keep pace with growth and meet the expectations of modern consumers, several challenges had to be met:

➜ Streamline order takingwithout distorting the artisanal experience
➜ Reduce waiting timeespecially during rush hours
➜ Create an attractive loyalty program
➜ Adapting to different consumption patterns: takeaway, on-site or delivery

The objective was clear: preserving the pleasure of homemadewhile modernizing the experience with effective digital tools.

To meet these needs, Mamatte relied on Obypay solutions An ecosystem designed to improve the customer experience and optimize plant operations.

Obypay terminals allow customers to :
→ Order quickly and freely
→ Personalize their choices
→ Be notified via beeper when the order is ready

Result: fewer queues, greater comfort for customers... and a team more available for service and advice.

For those who choose to enjoy their break on site, Mamatte offers :
✔ Ordering via QR code straight to the table
✔ Instant payment from your phone
✔ Simplified, no-wait service

This solution adapts to individual rhythms, while preserving the cosy atmosphere of the salon. It allows staff to concentrate on service and support, rather than on taking orders or checking out.

Mamatte has set up a system to build loyalty and value among its regulars. a loyalty program with cashback option:
➜ Earn points with every purchase
➜ Turn your points into rewards or discounts
➜ Simple loyalty 

Result: a lasting bond with customersbased on pleasure... and indulgence.

Thanks to Obypay's support, Mamatte was able to  

• Streamline order taking, even at peak times
• Offer a modern, personalized customer experience
• Enhance your community of loyal customers with an attractive cashback program
• Freeing up staff for more attentive, friendly service.

In a nutshell: Mamatte combines traditional know-how with digital innovation to reinvent the gourmet break. With Obypay, it simplifies its service while remaining true to the authenticity that is its strength.