Italian Trattoria: an Italian institution in the digital age

With over 70 locations worldwide, Italian Trattoria has established itself as a veritable institution of Italian cuisine.
Born of a family history and recipes inspired by Calabrian originsThe brand's appeal lies in its authenticity, conviviality and the quality of its cuisine.

But behind this international success lies a major challenge: manage a global network of franchised restaurantsWe're committed to delivering a seamless, consistent customer experience, everywhere.

With dozens of establishments and franchisees in all 4 corners of France, Italian Trattoria faces a number of challenges:

➜ Multi-site management : when a group runs several sites, it can be complex to centralize data, ensure consistent monitoring and maintain a clear overview of overall activity.

➜ Smoother customer paths: in a high-traffic environment, coordination between order-taking, checkout and service must be optimized to guarantee a smooth experience, especially during peak periods.

➜ Needs vary according to location: A restaurant in a city center has different expectations from one in a tourist area. Each site requires solutions adapted to its mode of service and its clientele.

The objective was clear: simplify day-to-day management, while delivering a modern, fast and consistent customer experience across all sites.

To accompany Italian Trattoria in its digital transformation, Obypay has deployed a tailor-made solution built around 3 main axes: 

Visit Obypay order terminals allow customers to order independently, reducing queues.
Coupled with a beepersthey guarantee fast, smooth servicewhile enhancing customer comfort.

Thanks to the "push productThe upsell becomes more natural: personalized suggestions are displayed directly on the screen when the order is placed, encouraging customers to discover new recipes or complete their meal.

The route is then fully fluid :
→ the customer places his order on the kiosk, then goes to settle in.
When his beeper rings, he can collect his order directly from the bar or kitchen.

Thanks to the centralized multi-site managementItalian Trattoria teams can :

• access all sites from a single back office,
• follow sales, orders and performance per restaurant,
• pilot network strategy (menus, prices, offers) evenly.

Result: global visibility and local autonomy for each franchisee.

In full-service restaurants, the ordering and payment at the table via QR code simplify the experience:

• Customers scan, order and pay directly from their smartphone,
• Staff focus on service and advice,
• In-store flow is optimized, with no loss of time at checkout.

This solution makes it possible to adapt the experience to each restaurant configuration.

Thanks to Obypay's support, Italian Trattoria was able to transform its management and modernize its customer experience:

• Unified management of all facilities: the head office oversees the entire network, while leaving each franchisee to manage his or her own business.
• Indoor productivity: kiosks and QR codes have reduced waiting times and improved customer satisfaction.
• More available teams: less manual input, more customer focus...

Italian Trattoria has succeeded in combining tradition and innovation. With Obypay, it digitalizes its service, simplifies its management and reinforces its image as a modern, connected Italian brand.

Want to find out more about digitalization in multi-site catering?
Discover our solutions right here.