Fat Broccoli: when fast-good veggie meets the best of digital
Fat Broccoli reinvents vegetarian fast food in Paris: 100% veggie dishes, French and seasonal products, total customization of orders and a digital loyalty program for a modern, fluid experience. Thanks to Obypay, the brand has streamlined service, strengthened loyalty and created a truly committed community.
Modernize the vegetarian fast-food experience, personalize each order and create a strong relationship with a committed community: that's the challenge (successful) from Fat Broccoli thanks to Obypay. 🥦
Born to break new vegetarian codes in Paris, Fat Broccoli embodies a new generation of catering: 100% vegan, cool and assertive, seasonal and French products to support local agriculture, a menu that changes with the seasons, a strong commitment to producers, ultra-customizable dishes, now composed by customers!
An innovative concept, a powerful identity, a loyal community... and a clear ambition: to deliver an experience that's as seamless as it is delicious.
01. The challenge: to create a modern, personalized experience without losing the soul of the place.
While Fat Broccoli quickly won over Parisian food lovers, there was one key issue to be addressed to support this growth:
➜ Streamline the customer journeyin a high-traffic area
➜ Create a modern loyalty program
➜ Capitalizing on datato better understand and activate their customer base
➜ Supporting advanced personalization orders, which has become a pillar of the experience
The objective? To offer an intuitive shopping experience, reduce waiting times and strengthen customer loyalty... without altering the human, generous and militant DNA of the concept.
02. The Obypay solution: digitalizing to bring people closer together
Fat Broccoli relied on the Obypay ecosystem: a set of solutions designed to help new-generation restaurants streamline their service, get to know their customers better and strengthen customer loyalty.
A loyalty program designed for the veggie community
At Fat Broccoli, building loyalty doesn't mean accumulating dusty stamp cards. It's about creating linksand celebrate those who come back again and again to munch on veggie.
The Obypay loyalty program was therefore designed as a natural extension of their experience: fun, generous, modern and at the service of the community.
➜ Digital 100% program, easy access from control terminals
➜ Friction-free, automatic scoring for customers and teams
➜ Attractive rewards (benefits, surprises...)
The idea? Create a ritual, a moment that builds loyalty as much as it gives pleasure.
A CRM to manage your customer base & communicate intelligently
Thanks to the CRM ObypayFat Broccoli can :
✔ centralize customer data
✔ segment your audience
✔ activate targeted campaigns
A key lever for feeding the community, announcing new seasonal recipes... and keeping gourmets coming back for more.
Order terminals for greater fluidity & customization
Compose your own bowl, burger or veggie menu... on your own.
Control terminals allow :
→ smooth order taking, even in rush mode
→ advanced customization
→ a natural upsell thanks to displayed suggestions
Less queuing, more experience and no concessions on service quality.
"The kiosks provide an extremely optimized interface for our customers".Charlotte Co-founder The Fat Broccoli
03. The results: a veggie game mastered... and digitized
With Obypay, Fat Broccoli was able to: speed up order-taking, boost loyalty, personalize the experience on a large scale, better understand, activate and grow its community!
A modern experience in keeping with their mission:
to delight, bring people together and change the way we think about vegetarianism.
Want to find out more about the digitalization of new-generation fast-food concepts?
👉 Discover Obypay solutions right here.