Discover a wealth of tips and news to keep you one step ahead.
20 minutes
Margins have never been so fragile in the foodservice industry. With raw material prices soaring, rents on the rise, energy costs on the increase, and competition extending far beyond traditional restaurants, every point of profitability counts. Many establishments, even when fully booked, struggle to exceed 2 to 6% of net margin. In this context, continuing with the old reflexes is tantamount to sawing off the branch on which you're sitting. This comprehensive guide gives you the key figures for the sector, dismantles the misconceptions and highlights the essentials for regaining control right away.
23 minutes reading
Discover how to create and optimize your restaurant's Google My Business page to appear at the top of Google search results and attract new customers. Improve your local SEO, increase your visibility on Google Maps and boost your online visibility.
13 minutes reading
A good marketing strategy helps to attract new customers, increase sales and build customer loyalty. But when you're a restaurateur, it's not always easy to know what marketing actions to take.
Where to start? How do you find the time to look after them? How do you go about it when you know nothing about it?
Rest assured, marketing your restaurant isn't that complicated.
11 minutes reading
Sports competitions are a real opportunity for restaurateurs: more customers, more atmosphere, but also more organization. Discover 5 concrete strategies (and a bonus!) for making the most of match nights - whether you're broadcasting matches or selling takeaways. From ordering at the table to loyalty programs, make your establishment the ultimate fan HQ.
