The blog

In the restaurant business, volume is no longer enough. Even with a full house, margins melt away and teams burn out. The real lever today is the average basket. With just €2 more per ticket, you can generate €2,000 more in monthly sales, without recruiting new staff or complicating the day-to-day running of the restaurant. In this article, we show you how to do it, by activating the right levers: order flow, well-placed offers, digital tools and loyalty.

Are you on the home stretch before your establishment opens? Now's the time to think about your opening party. In this article, you'll find 8 concrete ideas for making a success of your opening night: attracting people from the start, creating a real moment, capturing your first contacts and launching a loyalty dynamic. These easy-to-implement actions are designed for restaurateurs who want to make a lasting impression from the very first service, without spending weeks on it or blowing their budget.

Whether you're an independent or a chain, you don't have the same constraints or the same priorities. And yet, many restaurants apply the same digital recipes, without asking themselves if they fit their reality. In this article, we sort out the differences. We show you why the same tool can work very differently, depending on your organization, your resources and your objectives. Customer experience, management, loyalty: the issues are shared, but the needs are not. If you're looking for useful, well-thought-out solutions for your day-to-day business, this article is for you.

Valentine's Day, back-to-school, Christmas, Mother's Day... These dates punctuate the year, but are you sure you're making the most of them to keep your customers coming back? In this article, we share with you 10 ideas for loyalty campaigns that are easy to set up, designed for restaurants, and activated at the right time. You'll find examples, ready-to-use messages, targeting tips... and even a few time-saving automation tips. It's content you'll want to bookmark, so you never miss another opportunity to strengthen the bond with your customers.

What if digitizing your front-of-house order-taking could become your best asset for streamlining service, saving time and relieving your teams? In this guide, we share with you a clear, operational checklist for structuring your order process, without forgetting anything. Which solutions should you choose? How should roles be organized? What information should flow between tools?
From equipment to the field, via flows and data: everything you need to ensure that digital really does simplify your daily life, right from the very first service.

Some customer irritants go completely unnoticed... until the day they take a toll on your business without warning.
Poorly-structured menu, lack of Click & Collect, wobbly interface, lagging loyalty... It's not always the big failures that drive your customers away, but an accumulation of details that are invisible on the team side, but very visible on the customer side. In this article, we take a look at 8 common mistakes that you may be making without realizing it, with examples, their direct impact, and above all, solutions for correcting them easily. If you want to improve your customer experience without redoing everything, this is the place to start.

In France, over 6 million employees use meal vouchers every working day. On average, they spend €13 per meal, with up to €25 authorized since 2022. A real lever for establishments with a busy lunchtime clientele. But you still need to know the rules: daily ceiling, authorized days, eligible products, paper or card format, possible controls... We take a look at what you're entitled to do, the steps you need to take to accept them, the mistakes to avoid and the best practices to make the most of them in your day-to-day business.

Looking to buy new equipment without blowing your budget? Refurbished equipment may seem like a good option. But in the foodservice sector, a kiosk that crashes in the middle of service can be costly: lost orders, irritated customers, staff under pressure.
In this article, we take a look at the 5 most common mistakes made when buying a refurbished order terminal. Reliability, software compatibility, warranty, hidden costs, upgradability... we'll help you sort them out before you take the plunge. A useful guide to avoid unpleasant surprises and make the right choices from the outset.

SMS is one of the most effective channels for building customer loyalty in the foodservice sector: fast, direct and with an unbeatable open rate. Used properly, it can bring back a customer after a first visit, enhance the value of a regular or fill a gap in service. In this article, we share 10 concrete examples of SMS marketing to adapt to your objectives. Flash offers, relaunches, loyalty rewards, sponsorship... each message is designed to be actionable and easy to implement. Whether you're just starting out or looking to refine your strategy, these ideas will help you strengthen the bond with your customers.

Do you run a bowling alley, karaoke bar or multi-activity complex? Are you looking to build customer loyalty without blowing your marketing budget? In this article, we show you how the most profitable leisure complexes are using digital to automate, personalize and better manage their day-to-day business. Loyalty program, sponsorship, CRM, targeted notifications: 4 concrete features to turn a visit into regular income. Fewer acquisition costs, more repeat business, and a customer base that works for you. Ready to see how digital can simplify your life? Click here to find out.

Vegan, gluten-free, lactose-free, allergen-free... these words are everywhere. But are they really legible where your customers need them? When nearly 40 % of consumers follow a specific diet, clearly displaying your commitments shouldn't be an option. It's a concrete way to facilitate decision-making, reassure... and sell better. In this guide, we look at the real issues behind these choices: how to make this information visible (and useful) in the customer journey, avoid false promises and turn your commitments into a real strength for your establishment.

How do really successful restaurants stay the course, even in highly competitive areas? Spoiler: it's not just a question of cooking. Organization, automation, customer knowledge, a fluid experience, a well-planned strategy... In this article, we review the 5 concrete pillars that enable a restaurant to remain successful, day after day. No magic recipes, just simple, tried-and-tested practices applicable to all restaurant formats. Do you want to structure your business, improve efficiency and better manage your growth? You've come to the right place.