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7 out of 10 customers don't return after a first visit. Lack of commitment, overly generic offers, lack of follow-up? In a sector where customer loyalty generates up to 60 % of sales, exploiting customer data becomes essential. Order history, preferences, frequency of visits... This information can be used to personalize the experience, create relevant offers and automate follow-ups. The major chains have understood this, but these strategies are now accessible to everyone. Discover 5 concrete actions to collect, analyze and use your data with the right tools (CRM, loyalty program, dashboards) and boost your restaurant in the long term.

Automation has become a key lever for franchises, whether they have 5 or 500 points of sale. Order terminals, QR codes, automatic stock management... These tools are no longer reserved for large groups. 88 % of franchisees already use digital solutions, and 77 % report a positive impact on their business. But for automation to be effective, it needs to be well chosen and implemented. In this article, discover the best solutions, the mistakes to avoid, and the essential steps to make your network's digital transition a success.

Big parties are good for the bottom line... but can be a bit chaotic to manage in a rush. Orders taken in several instalments, dishes sent out out of sequence, bills impossible to divide... What if all this was (finally) made simple? With QR Code grouped ordering and split payment, there's no need to go back and forth and make endless calculations. Everyone orders and pays on their own, service runs more smoothly, and customers leave delighted. Find out how to optimize group management and turn every large gathering into a profitable opportunity.

The restaurant customer experience is evolving at high speed, driven by innovations that are transforming the way people order, pay and interact with establishments. QR codes, ordering terminals, interactive menus, gamified loyalty... What was still futuristic 10 years ago is now unavoidable. And this is just the beginning.
What solutions are already making a difference? And what trends will take hold in the years to come? We take a look at the innovations that are shaping the foodservice industry today and (already!) tomorrow.

Managing a franchise network means striking the right balance between franchisee autonomy and brand consistency. Tracking sales, managing orders, building loyalty, making payments... Without the right tools, management can quickly become a headache, especially in the early stages of development.
What tools can facilitate coordination without restricting franchisees? How can we structure the network while simplifying the day-to-day life of each individual? In this article, we review the digital solutions that are essential for optimizing multi-site management, improving operational efficiency and ensuring smooth growth, without making the model rigid.

No algorithms that decide your visibility, no platforms that keep the data to themselves. Click & Collect is a powerful customer loyalty tool, enabling you to regain control over your relationship with your regulars and increase repeat orders. Better still, it improves the customer experience by removing irritants: no delivery charges, no waiting on site, no dependence on the vagaries of a delivery driver. Click & Collect has everything it takes to become a powerful loyalty driver. But you still need to know how to exploit it. Here's how to make the most of it.

Self-ordering or traditional ordering: which option really meets customer expectations in 2025? Some want a waiter on hand to advise them, while others prefer to place their order in a matter of seconds via a kiosk or QR Code. For restaurateurs, the challenge is to find the right balance between digitalization and customer experience. Less waiting, fewer errors, greater efficiency: self-ordering is the way forward, but is it right for every establishment? Advantages, limitations, impact on profitability... We take a look at the best strategies for optimizing your service and meeting customer expectations.

Gone are the days of the simple alternative to the cash register: ordering kiosks are profoundly transforming customer behavior. Less hesitation, more freedom, more spontaneous food choices... and a direct impact on the average shopping basket. Why do customers dare to buy more extras on a kiosk? How does the layout influence their decisions? And above all, how can these levers improve a restaurant's customer experience and profitability? From psychology to UX and figures, this comprehensive guide deciphers everything you need to know about the effect of kiosks on shopping habits.

QR Code in the dining room: saving time or losing touch with customers? Some restaurateurs hesitate, fearing that the experience will be too impersonal. However, when properly integrated, it doesn't replace the human touch, but frees up time for smoother, more attentive service. Less waiting, more interaction, optimized management of rushes: discover how to use QR codes intelligently to improve the customer experience without sacrificing the human touch.

Is Click & Collect a gadget? It's now a reflex for millions of consumers: fast, convenient and with no delivery charges. Result: 41% of the French have adopted it. For restaurateurs, it's a golden opportunity: more orders, a higher average basket and less dependence on platforms. Independents and major chains alike have understood this.
Why is this model so popular? What are the advantages for your restaurant? We tell you all about it.

Waiting for a table, waiting to order, waiting for the bill... Criticisms of waiting times are among the most frequent on Google and TripAdvisor. Too long, too vague, too frustrating: poorly-paced service has a direct impact on the customer experience and restaurant profitability. The good news is that there are practical solutions for streamlining service and reducing waiting times without sacrificing quality. Slot booking, digital order-taking, instant payment, automatic notifications... these are just some of the tools available to speed up service without giving the impression of rushing customers.

Customer reviews play a key role in a restaurant's success: they influence footfall, referencing and the confidence of future customers. But getting spontaneous feedback isn't that simple: most satisfied customers leave without leaving any. How can you collect more reviews without being intrusive? QR codes, automated e-mails, rewards, gamification... There are effective methods for encouraging feedback and improving your online reputation.
In this article, we share 5 concrete strategies for maximizing your reviews and attracting more customers. Simple, effective and applicable right away!