The blog

Why does a customer willingly add a €2 cookie when paying online but hesitate to take a dessert at the table when the waiter suggests it? Why does contactless payment increase sales by 15% compared with cash? Behind these reactions lie well-known psychological biases: the pain of payment, loss aversion, social proof, the surprise effect... In this article, we show you how to activate them (with finesse) to smooth the experience, boost your sales and reinforce loyalty. All without overloading your teams.

Will the waiter's job disappear with QR codes and kiosks? This question is being asked by more and more restaurateurs, as order-taking becomes increasingly digitalized. Whether it's a threat or an opportunity, we take a look at what this development really means for our teams. What's happening in the field? How are roles being redefined? Which skills are becoming key? A must-read if you're looking to rethink the organization of your services, without losing what makes customer relations so strong. A subject that is more topical than ever, at a time when recruiting and retaining teams are becoming major issues.

What will the foodservice industry look like in 2030? We've taken the GECO Food Service's "Horizon 2030" study apart to identify the major changes ahead: digital ordering, new customer habits, data exploitation... Our aim is to give you a clear vision of what's on the horizon, so you can better anticipate changes in the sector and make the right choices now. Because those who adapt early will have a real competitive edge. Here's an overview of the 5 major transformations not to be underestimated.

Dark kitchen, food court, takeaway... These formats are multiplying, but which one should you choose to remain profitable and agile in 2025? We take a close look at costs, organization and the tools you'll need to get started. Whether you're launching a new concept or looking to optimize an existing one, this article gives you the keys to choosing a profitable model that's right for you... and your customers. Bonus: points to watch out for, mistakes to avoid, and practical tips for structuring your business with the right tools. A must-read before you get started.

Have you set up a loyalty program, but don't know if it really works? Or are you still hesitating to launch one? This guide will help you take stock.
We review what works (and what's best to stop), which tools to use according to your format, the right times to collect data, and 5 automations to activate tomorrow.
Bonus: a clear checklist for structuring your loyalty strategy step by step, and making it a real driver of profitability for your restaurant.

Stamped loyalty cards have had their day. Forgotten, lost or unused, it no longer meets the expectations of your customers, nor the realities of the field. In 2025, building loyalty effectively means relying on data. With a digital system, you can identify your customers, automate reminders, personalize your offers... and finally know what your program is earning you. There's no need to work in the dark: you can track, adjust and build lasting loyalty. In this article, we show you how to say goodbye to paper and turn loyalty into a real lever for increasing your sales.

In 2025, if you don't understand your customers, you run the risk of losing them. And yet, your data is already there, right in front of your eyes. Order history, times spent, food preferences, channels used... You just need to know what to do with it. We show you how to transform this information into concrete actions, without complicating your daily routine. The aim: to make better decisions, sell better, and regain control of your business.

In the restaurant business, volume is no longer enough. Even with a full house, margins melt away and teams burn out. The real lever today is the average basket. With just €2 more per ticket, you can generate €2,000 more in monthly sales, without recruiting new staff or complicating the day-to-day running of the restaurant. In this article, we show you how to do it, by activating the right levers: order flow, well-placed offers, digital tools and loyalty.

Are you on the home stretch before your establishment opens? Now's the time to think about your opening party. In this article, you'll find 8 concrete ideas for making a success of your opening night: attracting people from the start, creating a real moment, capturing your first contacts and launching a loyalty dynamic. These easy-to-implement actions are designed for restaurateurs who want to make a lasting impression from the very first service, without spending weeks on it or blowing their budget.

Whether you're an independent or a chain, you don't have the same constraints or the same priorities. And yet, many restaurants apply the same digital recipes, without asking themselves if they fit their reality. In this article, we sort out the differences. We show you why the same tool can work very differently, depending on your organization, your resources and your objectives. Customer experience, management, loyalty: the issues are shared, but the needs are not. If you're looking for useful, well-thought-out solutions for your day-to-day business, this article is for you.

Valentine's Day, back-to-school, Christmas, Mother's Day... These dates punctuate the year, but are you sure you're making the most of them to keep your customers coming back? In this article, we share with you 10 ideas for loyalty campaigns that are easy to set up, designed for restaurants, and activated at the right time. You'll find examples, ready-to-use messages, targeting tips... and even a few time-saving automation tips. It's content you'll want to bookmark, so you never miss another opportunity to strengthen the bond with your customers.

What if digitizing your front-of-house order-taking could become your best asset for streamlining service, saving time and relieving your teams? In this guide, we share with you a clear, operational checklist for structuring your order process, without forgetting anything. Which solutions should you choose? How should roles be organized? What information should flow between tools?
From equipment to the field, via flows and data: everything you need to ensure that digital really does simplify your daily life, right from the very first service.