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Article reading 9 minutes reading

Control terminals: 5 mistakes to avoid when buying refurbished equipment

Looking to buy new equipment without blowing your budget? Refurbished equipment may seem like a good option. But in the foodservice sector, a kiosk that crashes in the middle of service can be costly: lost orders, irritated customers, staff under pressure.
In this article, we take a look at the 5 most common mistakes made when buying a refurbished order terminal. Reliability, software compatibility, warranty, hidden costs, upgradability... we'll help you sort them out before you take the plunge. A useful guide to avoid unpleasant surprises and make the right choices from the outset.

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Article reading 10 minutes reading

 Building customer loyalty in the restaurant business: 10 SMS marketing ideas to try out

SMS is one of the most effective channels for building customer loyalty in the foodservice sector: fast, direct and with an unbeatable open rate. Used properly, it can bring back a customer after a first visit, enhance the value of a regular or fill a gap in service. In this article, we share 10 concrete examples of SMS marketing to adapt to your objectives. Flash offers, relaunches, loyalty rewards, sponsorship... each message is designed to be actionable and easy to implement. Whether you're just starting out or looking to refine your strategy, these ideas will help you strengthen the bond with your customers.

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Article reading 9 minutes reading

Leisure complex: 4 digital features to build customer loyalty

Do you run a bowling alley, karaoke bar or multi-activity complex? Are you looking to build customer loyalty without blowing your marketing budget? In this article, we show you how the most profitable leisure complexes are using digital to automate, personalize and better manage their day-to-day business. Loyalty program, sponsorship, CRM, targeted notifications: 4 concrete features to turn a visit into regular income. Fewer acquisition costs, more repeat business, and a customer base that works for you. Ready to see how digital can simplify your life? Click here to find out.

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Practical guide reading 20 minutes reading

Allergens, special diets, ethics: how to make the most of your commitments in the customer journey

Vegan, gluten-free, lactose-free, allergen-free... these words are everywhere. But are they really legible where your customers need them? When nearly 40 % of consumers follow a specific diet, clearly displaying your commitments shouldn't be an option. It's a concrete way to facilitate decision-making, reassure... and sell better. In this guide, we look at the real issues behind these choices: how to make this information visible (and useful) in the customer journey, avoid false promises and turn your commitments into a real strength for your establishment.

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Article reading 10 minutes reading

The 5 pillars shared by all successful restaurants in 2025

How do really successful restaurants stay the course, even in highly competitive areas? Spoiler: it's not just a question of cooking. Organization, automation, customer knowledge, a fluid experience, a well-planned strategy... In this article, we review the 5 concrete pillars that enable a restaurant to remain successful, day after day. No magic recipes, just simple, tried-and-tested practices applicable to all restaurant formats. Do you want to structure your business, improve efficiency and better manage your growth? You've come to the right place.

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Article reading 12 minutes reading

The boom in made-to-measure foodservice: between health, pleasure and food identity

83 % of French people have changed their diet in the last two years, for ethical, environmental or health reasons. As a result, personalized meals are becoming a new standard in the foodservice industry. Intolerances, diets, convictions... your customers want to be able to choose. And if you don't offer a minimum of flexibility, you risk losing them. In this article, we'll help you structure a made-to-measure offer without disrupting your kitchen: customer expectations, modular menus, digital tools... everything you need to know to integrate personalization without weighing down your service.

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Article reading 10 minutes reading

5 reasons to choose an all-in-one solution rather than separate restoration tools

Too many restaurateurs are still navigating with a cash register on one side, a loyalty program on the other, a CRM tool on top, and email software for good measure.
On paper, each tool does its job. But in reality, you spend more time putting the pieces back together than managing your customer relationships: exports, re-entries, marketing actions that are complicated to implement... By grouping everything in a single tool, you simplify your day-to-day work.
Data flows, reminders are triggered automatically, and the customer experience remains seamless, from the first visit to the next.
No more Excel spreadsheets or manual imports: everything is connected, in real time.

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Article reading 10 minutes reading

How can you lighten the material management of a multi-brand food court?

Stand-by-stand checkouts, cash registers that don't communicate, printers in a mess... In a food court, the accumulation of equipment can quickly slow down management. In this article, we share with you concrete solutions for pooling equipment, simplifying the customer experience and keeping a clear overview of all stands. Multi-brand ordering, grouped payment, streamlined production: everything you need to lighten your infrastructure without losing efficiency. Whether you're planning to open a new store or are in the midst of a major reorganization, you'll save time, space... and clarity.

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Article reading 13 minutes reading

4 mistakes to avoid to preserve tips in the contactless era

With contactless payment, cash tips are melting away. Not because customers don't want to give, but because they don't know how.
Where teams used to receive up to 20 % of the bill in tips, they now receive just 3 % on average. And yet, 85 % of French people say they leave tips in restaurants... whenever possible.
The real brake? Lack of change. 35 % don't tip for lack of change, while 71 % would like to be able to tip by card. In this article, we review the best practices for reintegrating tipping... and even increasing it!

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Article reading 9 minutes reading

Intelligent menus: how to personalize your suggestions based on customer data

92 % of customers expect some form of personalization when they order. And yet, most restaurants use only a small fraction of the data they collect. Frequency of visit, favorite dishes, time of visit... This information, often under-exploited, can make all the difference. By displaying the right products at the right time, some establishments have seen their average basket increase by up to 30 %. There's no need for complex tools: a well-thought-out display can be enough to smooth the experience, guide choice and boost sales. In this article, we show you how to make better use of the data you already have to make your menu more readable, more relevant... and more effective.

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Article reading 10 minutes reading

Higher average ticket: the direct effect of self-order tools

+10 to +30 % on the average bill: that's what restaurateurs equipped with autonomous ordering tools are seeing. There's no need to force a sale, just leave the customer alone. When they order at their own pace, without pressure or judgment, they enjoy themselves. He explores, adds an extra, completes his menu. In this article, we show you how well-configured kiosks and QR codes can transform your sales. A must-read if you're looking to sell more, without doing more.

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Practical guide reading 20 minutes reading

Customer data and loyalty: 5 key actions to boost your sales

7 out of 10 customers don't return after a first visit. Lack of commitment, overly generic offers, lack of follow-up? In a sector where customer loyalty generates up to 60 % of sales, exploiting customer data becomes essential. Order history, preferences, frequency of visits... This information can be used to personalize the experience, create relevant offers and automate follow-ups. The major chains have understood this, but these strategies are now accessible to everyone. Discover 5 concrete actions to collect, analyze and use your data with the right tools (CRM, loyalty program, dashboards) and boost your restaurant in the long term.

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