{"id":8994,"date":"2024-12-27T06:00:00","date_gmt":"2024-12-27T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=8994"},"modified":"2024-12-23T13:59:12","modified_gmt":"2024-12-23T13:59:12","slug":"strategies-fidelisation-client-restaurant-emails-sms","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/strategie-fidelizzazione-clienti-ristorante-emails-sms\/","title":{"rendered":"Creare un legame dopo l'acquisto: le chiavi per la fidelizzazione del cliente nel settore della ristorazione"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8994\" class=\"elementor elementor-8994\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tUtilizzate i vostri dati per creare interazioni personalizzate\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAutomatizzate le vostre campagne e-mail e SMS per coinvolgere i vostri clienti\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tI nostri 7 consigli per massimizzare l'impatto delle vostre campagne\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Creare link dopo l'acquisto, la strategia vincente\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div 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20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il vostro cliente ha appena lasciato il vostro ristorante, tutto sorridente, dopo essersi registrato per il vostro <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programma fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Una buona notizia? S\u00ec, lo \u00e8. Ma non siate troppo veloci nel rivendicare la vittoria: <\/span><b>la registrazione \u00e8 solo l'inizio.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Sapevate che in media <\/span><a href=\"https:\/\/www.observatoire-fidelite.com\/barometre-de-la-fidelite\" target=\"_blank\" rel=\"noopener\"><b>i francesi sono membri di 7 programmi di fidelizzazione<\/b><\/a><b>ma ne usa solo uno o due?&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La domanda \u00e8: <\/span><b>come si pu\u00f2 trasformare questa registrazione in visite regolari? <\/b><span style=\"font-weight: 400;\">Ora che avete i suoi dati di contatto, tocca a voi.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>La vostra missione: dare loro un buon motivo per tornare con messaggi di alto valore.<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vi mostriamo come, passo dopo passo.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tUtilizzate i vostri dati per creare interazioni personalizzate\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avete gi\u00e0 raccolto i dati di contatto dei vostri clienti: e-mail, numero di telefono, data di nascita, ecc. Ma attenzione, tutto dipende da come utilizzate questi dati.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Per raggiungere i vostri clienti con messaggi che li interessano davvero,<\/span><b> tutto inizia con una segmentazione efficace del vostro <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>database<\/b><\/a><b>.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>Perch\u00e9?<\/b><span style=\"font-weight: 400;\"> Perch\u00e9 non tutti i clienti si trovano nella stessa fase del rapporto con il vostro ristorante. Capire le loro esigenze e aspettative \u00e8 la chiave per creare un rapporto di successo. <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagne di marketing<\/span><\/a><span style=\"font-weight: 400;\"> che risuonano.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ecco alcune idee per segmenti semplici ma efficaci:<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>\u279c Nuovi clienti:<\/b><span style=\"font-weight: 400;\"> salutateli con un'e-mail di benvenuto che li invogli a tornare.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Clienti abituali:<\/b><span style=\"font-weight: 400;\"> ringraziarli per la loro fedelt\u00e0 con vantaggi esclusivi.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Clienti inattivi:<\/b><span style=\"font-weight: 400;\"> seguire coloro che non vengono da un po' di tempo con un'offerta per convincerli a tornare.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Una segmentazione ben studiata vi permette di inviare messaggi pertinenti e coinvolgenti, su misura per ogni gruppo.<br><br><\/span><b>Volete andare oltre?<\/b><span style=\"font-weight: 400;\"> Volete ottimizzare la vostra segmentazione e scoprire altri modi di organizzare il vostro database? <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/segmentazione-database-clienti-fedelta\/\" target=\"_blank\" rel=\"noopener\"><b>Leggete il nostro post dedicato<\/b><\/a><b>.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAutomatizzate le vostre campagne e-mail e SMS per coinvolgere i vostri clienti\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\"><span style=\"font-weight: 400;\">e-mail e messaggi di testo<\/span><\/a><span style=\"font-weight: 400;\"> sono strumenti potenti per fidelizzare i propri clienti, ma <\/span><b>la loro efficacia si basa sulla regolarit\u00e0 e sulla rilevanza.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L'automazione vi consente di essere presenti senza sforzo, inviando <\/span><b>il messaggio giusto al momento giusto.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>Risultato:<\/b><span style=\"font-weight: 400;\"> una comunicazione fluida, personalizzata ed efficace che fa s\u00ec che i vostri clienti tornino a chiedere di pi\u00f9.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tMessaggi di benvenuto: una buona prima impressione\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quando un cliente aderisce al vostro programma di fidelizzazione, deve sentirsi atteso. Un messaggio di benvenuto personalizzato getta le basi per una relazione duratura.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Perch\u00e9 automatizzarlo?<\/b><span style=\"font-weight: 400;\"> Ogni nuovo cliente riceve un'attenzione speciale immediata, senza alcuna ulteriore azione da parte vostra.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Esempi di contenuti:&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c E-mail : <\/span><span style=\"font-weight: 400;\">\"Benvenuti a [nome del ristorante]! Si goda -10 % alla sua prossima visita entro [data]. Non vediamo l'ora di rivederla!\".<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c SMS : <\/span><span style=\"font-weight: 400;\">\"Benvenuti a [nome del ristorante]! 10 % gratis sul tuo prossimo ordine. A presto!\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>I vantaggi per il vostro ristorante :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Gettate le basi per una relazione positiva con il cliente fin dal primo contatto.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Fate sentire i clienti apprezzati mostrando loro che vengono immediatamente presi in considerazione.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Distinguete la vostra struttura con una comunicazione professionale e personalizzata.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFollow-up sui clienti inattivi: riportateli nel loop\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un cliente che non torna da tempo pu\u00f2 semplicemente essersi dimenticato di voi. Un promemoria automatico ben studiato pu\u00f2 riaccendere il loro interesse e incoraggiarli a tornare.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Perch\u00e9 automatizzarlo?<\/b><span style=\"font-weight: 400;\"> Impostate promemoria dopo 30, 60 o 90 giorni di inattivit\u00e0. Potete essere certi che ogni cliente inattivo riceva un promemoria al momento giusto, senza alcuno sforzo manuale.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Esempi di contenuti:<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c E-mail : <\/span><span style=\"font-weight: 400;\">Ci manchi, [Nome]! Per il tuo ritorno, un dessert in omaggio con il tuo menu di questa settimana.<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c SMS: \"<\/span><span style=\"font-weight: 400;\">\u00c8 passato un po' di tempo! Tornate presto, questa settimana vi regaleremo un dessert al vostro ritorno.<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>I vantaggi per il vostro ristorante :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Riducete il costo di acquisizione dei clienti sfruttando i clienti abituali.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Identificate i segmenti pi\u00f9 sensibili alle offerte promozionali per ottimizzare le vostre campagne future.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Migliorate l'esperienza dei clienti offrendo loro un'attenzione personalizzata quando si sentono dimenticati.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Promozioni mirate: incrementare le vendite senza sforzo\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le promozioni personalizzate motivano i vostri clienti a ritornare, soprattutto se sono personalizzate in base alle loro preferenze o abitudini.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Perch\u00e9 automatizzarlo? <\/b><span style=\"font-weight: 400;\">Pianificate promozioni regolari o stagionali senza pensarci. I clienti ricevono automaticamente le offerte pertinenti.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Esempi di contenuti:<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c E-mail: \"<\/span><span style=\"font-weight: 400;\">Questa settimana, ricevi 15 % di sconto sul tuo hamburger preferito. Ordinate in fretta, l'offerta termina domenica sera.<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c SMS: \"<\/span><span style=\"font-weight: 400;\">Il vostro hamburger preferito \u00e8 a -15 % questa settimana. Le riserviamo un tavolo?<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>I vantaggi per il vostro ristorante :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Aumentate il carrello medio incoraggiando i clienti a provare nuovi prodotti o opzioni premium.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si crea una sensazione di esclusivit\u00e0, rafforzando l'attaccamento al ristorante.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Verificate la popolarit\u00e0 di alcuni piatti o concetti per adattare il vostro menu.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFeedback dei clienti: trasformate i vostri clienti in ambasciatori\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/recensioni-dei-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recensioni dei clienti<\/span><\/a><span style=\"font-weight: 400;\"> rafforzano la vostra credibilit\u00e0 e vi aiutano ad attirare nuovi clienti.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Perch\u00e9 automatizzarlo? <\/b><span style=\"font-weight: 400;\">Ogni cliente viene sistematicamente contattato dopo la sua visita, aumentando cos\u00ec le possibilit\u00e0 di ottenere recensioni positive, che potrete poi indirizzare a <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ottimizzare-google-my-business-un-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la vostra pagina Google Business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Esempi di contenuti:<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c E-mail: Grazie per la visita! Se vi \u00e8 piaciuto, lasciateci una recensione qui [link]. Altrimenti, fatecelo sapere qui [modulo privato].<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c SMS: Grazie per la tua visita! La vostra opinione conta: valutateci qui [link].<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>I vantaggi per il vostro ristorante :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Rafforzate la fiducia dei futuri clienti grazie a una presenza attiva sulle piattaforme di recensioni.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Trasformate i vostri clienti soddisfatti in ambasciatori del vostro marchio.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Anticipate l'insoddisfazione gestendo rapidamente i feedback negativi.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Inviti per eventi speciali: Creare incontri memorabili\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Serate speciali, degustazioni o lancio di nuovi piatti sono un'opportunit\u00e0 per rafforzare il rapporto con i clienti.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Perch\u00e9 automatizzarlo? <\/b><span style=\"font-weight: 400;\">Pianificate gli inviti in anticipo e concentratevi sull'organizzazione dell'evento.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Esempi di contenuti:<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c E-mail : <\/span><span style=\"font-weight: 400;\">\"Unitevi a noi venerd\u00ec sera per una degustazione esclusiva del nostro nuovo menu. Prenotate in fretta, i posti sono limitati!\".<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c SMS : <\/span><span style=\"font-weight: 400;\">\"Venerd\u00ec, serata di degustazione presso [Nome del ristorante]. Prenota il tuo posto qui [link]\".<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>I vantaggi per il vostro ristorante :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Generate nuove opportunit\u00e0 di passaparola attraverso esperienze esclusive.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Attirate un nuovo pubblico rendendo il vostro ristorante pi\u00f9 visibile e dinamico.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Create un motivo tangibile per visitare il vostro locale al di fuori dei soliti pasti.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-scaled.jpg\" alt=\"La foto mostra una persona che utilizza il proprio smartphone e digita sulla tastiera per compilare un modulo.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tI nostri 7 consigli per massimizzare l'impatto delle vostre campagne\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Personalizzare i messaggi\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Automazione non significa necessariamente impersonalit\u00e0. I clienti apprezzano un messaggio che sembra essere stato progettato appositamente per loro.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 02. Segmentazione per un migliore targeting\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Non tutti i clienti hanno le stesse esigenze o aspettative. Utilizzate i vostri dati per classificarli in gruppi coerenti e inviate messaggi su misura per ciascuno di essi.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Creare inviti all'azione chiari e coinvolgenti\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ogni campagna deve invitare i clienti a compiere un'azione specifica, che si tratti di prenotare un tavolo, effettuare un ordine o lasciare una recensione.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 04. Ottimizzare la tempistica degli invii\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Inviare i messaggi al momento giusto \u00e8 essenziale per massimizzarne l'impatto.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 05. Test, analisi e regolazione\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ogni ristorante \u00e8 unico e ci\u00f2 che funziona per uno pu\u00f2 non essere altrettanto efficace per un altro.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t06. Variare i contenuti\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Non ripetete sempre lo stesso tipo di messaggio. Alternate promozioni, inviti a eventi, contenuti informativi e messaggi pi\u00f9 personali.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 07. Rispettare la frequenza di invio\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Inondare i vostri clienti di messaggi pu\u00f2 rapidamente infastidirli e indurli a disiscriversi.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Creare link dopo l'acquisto, la strategia vincente\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un forte legame con i vostri clienti si costruisce fin dall'inizio.<\/b><span style=\"font-weight: 400;\"> Avete bisogno di aiuto per ottimizzare la vostra strategia? <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contatta il nostro team<\/span><\/a><span style=\"font-weight: 400;\">Siamo qui per sostenervi.<\/span><\/p>\n<p class=\"small-txt font-regular\">Leggete questi articoli per saperne di pi\u00f9:<\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/email-marketing-franchising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Come si pu\u00f2 utilizzare l'email marketing per una rete di franchising?<\/span><\/a><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/10-esempi-email-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 esempi di email per il catering da cui trarre ispirazione<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tcostruire una fedelt\u00e0 duratura\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png 1424w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-300x211.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1024x719.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-768x539.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1200x843.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-760x534.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-480x337.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-320x225.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-160x112.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-80x56.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 70.224719101124%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/10-esempi-email-ristorazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">10 Esempi di email di restauro da cui trarre ispirazione<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Avete gli indirizzi e-mail dei vostri clienti e il software giusto per inviare loro i messaggi, ma non sapete cosa dire loro? In questo articolo vi forniremo 10 idee di e-mail di fidelizzazione per i vostri clienti. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png 1500w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-300x130.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1024x444.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-768x333.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-18x8.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1440x624.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1200x520.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-760x329.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-480x208.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-320x139.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-160x69.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-80x35.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 43.333333333333%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/7-idee-originali-per-la-fidelizzazione-del-cliente-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Fidelizzare i clienti: 7 idee originali per il vostro ristorante<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Per i ristoratori, come per tutti i rivenditori, la fidelizzazione dei clienti \u00e8 il filo conduttore della guerra. Come si fa a far tornare i clienti?<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/email-marketing-franchising\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Come si pu\u00f2 utilizzare l'email marketing per una rete di franchising?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>L'email marketing \u00e8 uno dei pilastri di una buona strategia digitale: modulare e flessibile, \u00e8 uno strumento potente per le reti di franchising.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-300x106.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1024x361.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-768x271.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1536x541.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-2048x722.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-18x6.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1920x677.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1440x507.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1200x423.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-760x268.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-480x169.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-320x113.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-160x56.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-80x28.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 35.234375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/14-idee-marketing-per-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">14 idee di marketing per il vostro ristorante<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Una buona strategia di marketing aiuta ad attirare nuovi clienti, ad aumentare le vendite e a fidelizzare la clientela. Ma quando si \u00e8 proprietari di un ristorante, non \u00e8 sempre facile sapere quali azioni di marketing intraprendere.<br \/>\nDa dove cominciare? Dove trovare il tempo per occuparsi di loro? Come si fa quando non si sa nulla?<br \/>\nNon c'\u00e8 dubbio che il marketing del vostro ristorante non sia cos\u00ec complicato.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-300x190.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1024x649.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-768x487.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1536x973.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-2048x1297.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1920x1216.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1440x912.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1200x760.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-760x481.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-480x304.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-320x203.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-160x101.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-80x51.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 63.359375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-aumento-frequentazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">10 idee per aumentare il numero di visitatori del vostro ristorante<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Nel settore della ristorazione \u00e8 diventato essenziale distinguersi dalla massa per attirare e fidelizzare i clienti. Questo articolo presenta 10 idee pratiche per aumentare l'affluenza al vostro ristorante, dall'integrazione di strumenti digitali come codici QR e terminali per le ordinazioni, all'organizzazione di eventi e all'ottimizzazione della vostra visibilit\u00e0 online. Scoprite come queste iniziative possono trasformare l'esperienza del cliente e incrementare le vendite.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pensate che un cliente che si iscrive al vostro programma fedelt\u00e0 sia destinato a tornare? Ripensateci! Con una media di 7 programmi per cliente, solo 1 o 2 catturano davvero la loro attenzione. Non lasciatevi sfuggire l'occasione... Scoprite le strategie efficaci per trasformare i clienti iscritti in clienti abituali. Cliccate ora e date una spinta al vostro ristorante!<\/p>","protected":false},"author":11,"featured_media":8995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[48,53,49,39,63],"post_sector":[60,52,54,42,55,43,61,44],"class_list":["post-8994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-avis-clients","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_solution-recolte-davis-google","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/8994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=8994"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/8994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/8995"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=8994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=8994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=8994"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=8994"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=8994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}